Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time. Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh Follow us for more event marketing #peatips and #eventhacks.

1. 8 ways to transform
attendees into your
event ambassadors

2. Event attendance can range from
a size of four for a workshop to
thousands of people for a festival.

3. Event attendance can range from
a size of four for a workshop to
thousands of people for a festival.

4. What if you’re able to activate
each attendee to be your
event’s marketing mouthpiece
to their social circles?

5. Knowledge of your event could
snowball without you even
spending any advertising money!

6. Here are 8 tips you can use to
transform your attendees into
Event Ambassadors.

7. CREATE HYPE
AND MYSTERY
1

8. Establish a sense
of excitement
and anticipation
before your next
event as early
as you can.

9. Establish a sense
of excitement
and anticipation
before your next
event as early
as you can.
So previous
attendees will
be aware that
you have
something in
store.

10. At this stage, you won’t
even need detailed visuals
— the more mystery you
can create the better.

11. With these visuals, encourage
your event’s most avid fans to
share them on social media and
recount their experience at
previous events!

12. LISTEN TO
THEIR WISHLIST
2

13. Poll attendees about what they
want to see at future events!

14. eg. “We’re thinking of a food
truck, recommend us your faves?”
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

15. Not only is this a
good opportunity
to manage
expectations by
tactfully rejecting
certain ideas,

16. Not only is this a
good opportunity
to manage
expectations by
tactfully rejecting
certain ideas,
You can bet
that there’ll be
people out
there telling
their friends
“See, that was
my idea!”

17. REWARD PREVIOUS
ATTENDEES WITH A
DISCOUNT CODE
3

18. Here’s a tip to event marketing:
Maintain an email list of attendees
to your event!

19. Attending your event indicates
interest in what your event has to
offer, and they’ll be keen to hear
about future ones.

20. Create a discount code to
reward them for having
attended previous sessions.

21. Encourage them to share the
good news with their friends by
including a one-click share button
in your email using tools like
Mailchimp.

22. Sell more tickets with Peatix!
You can easily create discount codes on
Peatix and track how many ticket buyers
have used it to measure the
effectiveness of your email campaign.
TRY PEATIX!

23. THROW A PRE-
PARTY
4

24. Who says parties need to be after
an event?

25. Try hosting a pre-party (or two) in
the lead up to your event instead!

26. It’s a great way to
get attendees
pre-acquainted
with one another
in a casual
setting,

27. It’s a great way to
get attendees
pre-acquainted
with one another
in a casual
setting,
and you’re
bound to have
people taking
photos and
sharing their
experience on
social media.

28. This generates both hype and
interest for your actual event,
potentially leading to more ticket
buyers.

29. Who’s up for a supper pre-party?
Photo © hypercasey

30. SURPRISE THEM
AT YOUR EVENT
5

31. Everyone loves a good surprise –
be it an unannounced well-known
band or speaker, a giveaway,
falling confetti, or whatever suits
the occasion.

32. People love being in the know and
sharing something exciting,
interesting, or intriguing.

33. You can be sure attendees will be
ever ready to capture and share
the moment with friends.

34. Be it for a tweet or a disposable
Snapchat memory.

35. REWARD
ATTENDEES WHO
SPREAD THE WORD
7

36. On social media, you’re able to
see who’s interacted with, shared,
or retweeted your posts or
tweets.

37. Surprise them by acknowledging
them in a shout-out during the
event and rewarding them with
an event-branded freebie they will
find useful!

38. Chances are, they’ll be pleasantly
surprised and share about what
just happened via their social
networks.

39. In turn, this might incentivise
other attendees present to spread
the word about your events in
future – that’s positive
reinforcement at work.
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

40. HAVE A
PHOTOBOOTH
7

41. It’s got better angles than a selfie,
is great for group photos, and
makes everyone feel like a VIP.
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

42. You could either go DIY or hire
services in your locale.

43. These are certainly memories you can keep and hold.

44. Invest some time to make an
array of fun, wacky, and cute
event-branded props, text signs,
and placards.
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

45. Have them in line with what your
current event is about in order to
generate interest amongst your
attendees’ social circles in being
at an ongoing or future one.
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

46. LIVE UP TO
EXPECTATIONS
8
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

47. Attendees of your event have
made the conscious choice to
spend time and money to be at
your event.
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

48. At the end of the
day, if your event
has lived up to or
went beyond
their
expectations,
they will leave
feeling satisfied,
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

49. At the end of the
day, if your event
has lived up to or
went beyond
their
expectations,
they will leave
feeling satisfied,
and would be
more likely to
recommend
your event to
others they
know will find
it helpful too.
Event marketing tips - 8 ways to transform attendees into your event
ambassadors

50. HAPPY ATTENDEES
=
HAPPY ORGANIZERS
Event marketing tips - 8 ways to transform attendees into your event ambassadors

51. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.
Event marketing tips - 8 ways to transform attendees into your event ambassadors

52. Suling Wong
Produced by
Claire Ding
Original article by
Liyana Dizzy

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Event marketing tips - 8 ways to transform attendees into your event ambassadors