1. PROFESSIONAL CROWDFUNDING PLATFORM SPECIALIZED IN SPORT
November 2015. Confidential

2. KICKIN24.COM
We enable the possibility to fund any type of sport at every
level, with the help of athletes, fans, entrepreneurs and local
authorities.
November 2015. Confidential

3. SPORT IS A BUSINESS (1/2)
The value of all goods and services and
employment generated by sports market in the
EU: EUR 294 billion - 3% of the total
*EC, Brussels, January 2014
In the last four-year cycle: from 2009 to 2013,
the global sports market grew at an average
rate of 7% annually from 58.4 billion USD to
76.1 bilion USD. For the next four years it is
forecasted at an annual growth of 5% to
nearly 91 billion USD in 2017.*
*Winning in a Business of Sports, December 2014
November 2015. Confidential

4. SPORT IS A BUSINESS (2/2)
84 PLN average household expenditures per year on
the purchase of sports equipment.*
20.3% of Poles play sport at least once a week.*
418 PLN average household expenditures in 2012 for
sport and recreation *
Sports goods market is worth 8 PLN billion and still
growing at 5% annually.
*Source: Central Statistical Office of Poland, The Participation of
Poles in sport and physical recreation in 2012
80% of companies in Poland declare
that the ROI associated with sport
sponsorship in 2011 met their
expectations. *
90.5 million PLN profit of Red Bull in
10 years of using the image of Adam
Małysz.*
*THINK THANK Report: „Sports, business, efficiency.”
November 2015. Confidential

5. PROBLEM
Underinvestment of children and youth sport
activities
The costs borne by the clubs at grassroots
competition. For example: football under the auspices
of the PZPN - A, B and C Class competition clubs need
the amount exceeding 15000 PLN per season to cover
costs of inter alia union fees, buying and using football
equipment and organizing the football matches.
Olympic sports and individual athletes - the
vast majority of them remain without a chance to
raise necessary funds.
Very few clubs from lower
leagues, Athletic School Clubs
or individual athletes have their
own sponsors. For the majority
the budget is based on
insufficient grants from the
Authorities, individual
contributions and the support of
parents and caregivers.
November 2015. Confidential

6. SOLUTION
Crowdfunding:
• increasingly popular form of
financing new initiatives
• supporting projects by the
community organized around these
projects
• financing by the large number of
individual contributions
November 2015. Confidential

7. OPPORTUNITIES
The fashion for a healthy lifestyle and
increased interest in sport.
The increase in the number of sports
organizations as well as in popularity of
amateur and professional sporting events.
The need for additional financing for the
most talented players.
Rising costs of running clubs associated with
the development of athletes, infrastructure, and
participation in competitions.
The global development of crowdfunding.
The fans are one of the most
engaged social groups.
Sport is a phenomenon beyond the
national borders, religion and political
views. It is global.
November 2015. Confidential

8. FOR WHOM WE CREATED KICKIN24 (1/3)
I. Organizations that may systematically be supported by their communities
through crowdfunding with regular donations essential to daily functioning
1. Polish market
• > 6500 Athletic Schools Clubs
• taking into consideration only football – 4219 men's football teams
playing in III, IV division and in A and B class competitions
• other federations, sports associations, other disciplines sport clubs, etc.
2. European market
• clubs from lower leagues, sports associations, federations, individual
athletes, etc.
November 2015. Confidential

9. II. Organizations that will benefit from crowdfunding regularly, but in
long intervals (1-2 collections during the year)
1. Polish market
• 52 men's football teams playing on 3 levels of competition
• 39 of male and female basketball teams on 2 levels of
competition
• 71 of male and female volleyball teams on 3 levels of
competition
• other federations, sports associations, other sports disciplines
etc.
FOR WHOM WE CREATED KICKIN24 (2/3)
November 2015. Confidential

10. 2. European market
• taking into consideration only football
 208 associations in FIFA
 138 clubs on 5 levels of competition in England
 173 clubs in Germany
• other federations, sports associations, other disciplines sport
clubs, etc.
European football market is worth 20 billion EUR *
*24th Annual Review of Football Finance | Deloitte.
III. Special Customers – organizations that use crowdfunding only in
exceptional circumstances – one-off
.
FOR WHOM WE CREATED KICKIN24 (3/3)
November 2015. Confidential

11. FANS ENTER THE GAME!
With KICKIN24 we reach :
• fans regardless the place of their residence
• entrepreneurs and sponsors
• media
• local authorities
• parents and carers
November 2015. Confidential

12. KICKIN24 (1/2)
Crowdfunding platform specialized
in sport.
Professional tool to raise funds
for sports organizations.
Know how on providing successful
fundraising.
November 2015. Confidential

13. KICKIN24 (2/2)
KICKIN24 enables:
• online payments both anonymously
and after registration
• FB account integration
• creating dedicated profiles for both
clubs' and fans
• TOP KICKERS presentation –
persons/organizations contributing
the largest amounts
Occaecat ut boudin
beef ribs. Occaecat
leberkas shank culpa
dolore tenderloin do.
Listopad 2015. Materiał poufny

14. 2014 X – Platinum Seed Incubator investment - 150k EUR
2015 IV – MVP of the platform
2015 IV – VI - KICKIN24 is being presented to Polish FC
2015 V - VII - updating the business assumptions: business model and action plan
2015 VII - the first charity fund-raising – for Athletic School SMS Lodz
2015 VIII – the recapitalization of the company by shareholders - 35k EUR
2015 IX – the commercial collection for 1st league club Wigry Suwalki
2014 I – the idea and concept was born
Until now big clubs with huge potential of the supporters such as Wigry Suwalki, Arka
Gdynia, or Asseco Gdynia trusted us. Moreover, starting cooperation with smaller
sports organizations helped verify our business model in the market.
November 2015. Confidential

15. PROJECTS
Athletic School SMS Lodz:
• the first collection on KICKIN24
• goal – collecting 8500 PLN and
purchase electrocardiograph for
school
• duration - 7 weeks
• effect - collecting 11 400 PLN, 134%
of the expected amount
Wigry Suwalki – turn on in to the
game and donate now in here!
• goal - gathering 100 000 PLN to
purchase a coach for youth groups of
the club (so far collected more than
33 thousand PLN)
• duration - 15 weeks
November 2015. Confidential

16. BUSINESS MODEL
The fee for access to the platform
dependent on the success of conducted
collections and payable after completion of
the first campaign).
Revenue of 5% from every collection paid
by professional sports clubs.
During the first 3 years
we plan to:
• get at least 15% of the local
market of small sports
organizations
• conduct at least 12 collections
annually for larger organizations
• begin expansion into foreign
markets
November 2015. Confidential

17. FORECASTS (PLN)
November 2015. Confidential

18. TEAM
Marcin Rembacz
CEO & Project manager
Jarek Bieniuk
Founder & Co-owner
Piotr Dębek
Business & New Solution
Develompent
Mateusz Sell
IT Development
Wojciech Pietraszkiewicz
Marketing & Sales
November 2015. Confidential

19. COMPETITION
There are many crowdfunding platforms in the world. Top crowdfunding sites for
athletes:
• makeachamp.com, rallyme.com, dreamfuel.me, pursu.it, pledgesports.org,
• tifosy.com for football fans: enabled Portsmouth FC to collect 270 thousand
pounds to build The Pompey Academy
• fans4club.pl – competition on the local market with the biggest campaign to
date to support Wisla Krakow with 820 thousand PLN collected
November 2015. Confidential

20. OUR STRENGTHS
Verified business model.
Vast knowledge about the needs of the market.
Established relationships with a large part of the market.
The founders of the platform originate in the sport environment.
November 2015. Confidential

21. ACTION PLAN
Attracting investors for the further development of technology, team and
expansion into foreign markets.
Maintenance and development of the platform to satisfy the needs of the
market with particular emphasis on:
• automation of processes for smaller organizations including adding
more clubs and collections on KICKIN24
• creation of dedicated plugins for clubs to be added to their own
websites
Development of infrastructure and resources necessary to effectively
conduct business with a particular mainstreaming sales, marketing support and
customer service.
November 2015. Confidential

22. WHAT WE CAN OFFER
Shares in Kickin24 Ltd., synergizing
crowdfunding, gamification and social media
with all necessary legal tools to start
commercialization.
Motivation and success oriented team with
action plan and access to gate keepers.
Locally verified project on the rapidly growing
global market of sports crowdfunding
WHAT WE ARE LOOKING FOR
Founds for CAPEX:
IT development:
• calibration of platform for different sports
• preparing an open API to add to clubs
websites
expanding the team of professionals – IT,
New Business, Customer Service and
Communication Expert to support KICKIN24
and clubs as well.
Mentoring and networking to gain
experience from people who worked in
crowdfunding, sports business etc.
November 2015. Confidential

23. Let’s win together!
contact:
Marcin Rembacz
p: +48 793 003 546
e: marcin.rembacz@kickin24.com
w: www.kickin24.com
November 2015. Confidential