The document discusses 11 trends in social commerce that were presented by Sudha Jamthe at the SocialDevCamp in Chicago on August 15, 2010. The trends include friends influencing friends to buy through events and fashion apps and mobile payments, ecommerce sites becoming more social, location-based mobile coupons, buying on social networks, real-time price comparison using mobile, crowdsourcing for deals, virtual currency bought with real money, combining online and offline commerce, near field communication technology, gaming and loyalty programs tied to location, and thanking the audience.

1. Trends in Social Commerce - Sudha Jamthe @sujamthe @paypalx August 15, 2010 SocialDevCamp, Chicago

2. TREND No: 10 FRIENDS MAKE FRIENDS BUY – EVENTS, FASHION APPS, MOBILE PAYMENTS Trends in Social Commerce – Sudha Jamthe 2

3. TREND No: 9 Ecommerce siteSgoing social Trends in Social Commerce – Sudha Jamthe 3 @UXSears

4. TREND No: 8 transient LOCATION BASED MOBILE coupons Trends in Social Commerce – Sudha Jamthe 4

5. TREND No: 7 BUY ON Social networks 5 Trends in Social Commerce – Sudha Jamthe

6. TREND No: 6 Real time PRICE COMPARISON USING MOBILE Trends in Social Commerce – Sudha Jamthe 6

7. TREND No: 5 Crowdsourcingfor deals Trends in Social Commerce – Sudha Jamthe 7

8. TREND NO: 4 Virtual currency bought by real money Trends in Social Commerce – Sudha Jamthe 8

9. TREND No: 3 COMBINING online and offline Trends in Social Commerce – Sudha Jamthe 9 @treatbot @kogibbq

10. TREND NO: 2 NFC (NeaR FIELD COMMS) Trends in Social Commerce – Sudha Jamthe 10

11. trend No: 1 - gaming + LOCATION tied to LOYALTY PROGRAMS Trends in Social Commerce – Sudha Jamthe 11

12. THANK YOU! Ecosystem Strategy Draft 3.2 12 SXSW panel: http://bit.ly/voteforsxsw Innovate10 SocialDevCamp Coupon: INNOVATECON @PayPalx facebook.com/paypalx