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Paul Holliday


ProductTank February 2020
Paul Holliday


Senior Product Designer


paul@whereby.com


Ex. Telenor Digital, McCann,
MediaFront, Making Waves (Tarantell)
Problem,


Prototype,


, ,
Test,


Build
Problem,


Prototype,


Share, Recruit, Script


Test,


Build
1. Share


• More eyes =


More perspective =


More ideas and feedback =


Better solutions


• Embrace cross-discipline
collaboration
Share with
an Engineer


Well, anything is possible…
Might not be possible to build in
an acceptable amount of time
• Designers can give input on
usability and direction


• Support might know other
related user frustrations


• Support can suggest
possible test users
Share with


Design &


Support
• Check copy guidelines and
brand are followed


• Plan future marketing


• Can suggest test users
Share with


Marketing


& Sales
Figma
• Create interactive
prototypes


• Test on different devices


• Collaborate together from
start to finish


• Ship better designs
https://player.vimeo.com/video/365886635
Make
sharing a
habit
• Engineering


• Design & Support


• Marketing & Sales
Repeat as needed








2. Recruit testers








2. Recruit testers
Who not to test on?
Yourself
Your Mom
Your Colleagues
Your Boss
Your Intern
Recruit


Where?


• Homepage


• Facebook page


• Email


• Intercom
Screen
testers
• Bad data is worse than
no data


• Build the right product
Google Forms
Information Technology
What does your company do?
Product Manager
What’s your role?
10-50
How big is the company?
Send
Norrøna


Example
Calendly invites








3. Test Script
Example


• 3
-
5 tasks matching
your goals


• Tip: Include the
participants photo


• Take a co-worker to
fill it out with you.
Example


• 3
-
5 tasks matching
your goals


• Tip: Include the
participants photo


• Take a co-worker to
fill it out with you.
Example


• 3
-
5 tasks matching
your goals


• Tip: Include the
participants photo


• Take a co-worker to
fill it out with you.
To summarise


1. Share internally


2. Recruit relevant testers


3. Prepare a test script
Thanks
Figma


https://www.figma.com/


Silicon Valley Product Group - blog


https://svpg.com/articles/


The Mom Test


How to talk to customers & learn if your
business is a good idea when everyone is
lying to you, by Rob Fitzpatrick


The Mom Test - a book by Rob Fitzpatrick


NNgroup - Why you only need to test
with 5


https://www.nngroup.com/articles/why-
you-only-need-to-test-with-5-users/


NNgroup - How to recruit participants


https://www.nngroup.com/reports/how-
to-recruit-participants-usability-studies/
Links

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