1. An introduction to
Product Design

2. Welcome!
e is
My nam
arn...
ss I wa nt to le
cla
In this

3. What is product design?

4. What is design?

5. Design is a ...
way of thinking

6. A quiz!
•
Which shape is different?
a b
c
d e

7. A quiz!
•
Which shape is different?
c
Congratulations!
The only one with straight lines

8. A quiz!
•
Which shape is different?
a
Congratulations!
The only one with no points

9. A quiz!
•
Which shape is different?
e
Congratulations!
The only one made with a line and arc

10. A quiz!
•
Which shape is different?
b
Congratulations!
The only one that is asymmetric
The one made from two same shapes

11. A quiz!
•
Which shape is different?
d
Congratulations!
The only one that is the projection
of a triangle onto a curved surface

12. Design is a way of thinking
“Wicked Problems in Design Thinking,” Richard Buchanan

13. Design is a way of thinking
•
Divergent thinking
Creativity to see many unique viewpoints
“Wicked Problems in Design Thinking,” Richard Buchanan

14. Design is a way of thinking
•
Divergent thinking
Creativity to see many unique viewpoints
•
Creativity to generate solutions from that viewpoint
Solve the world’s “wicked problems”
“Wicked Problems in Design Thinking,” Richard Buchanan

15. Design is a ...
way of thinking

16. Design is a ...
way of thinking
way of making

17. Design is a way of making

18. Design is a way of making
•
Capability to understand, analyze, model, and test
viewpoints

19. Design is a way of making
•
Capability to understand, analyze, model, and test
viewpoints
•
Iterative

20. Design is a ...
way of thinking
way of making

21. Design is a ...
way of thinking
way of making
way of experiencing

22. Design is a way of experiencing!
HCI - Scott Klemmer

23. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
HCI - Scott Klemmer

24. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
HCI - Scott Klemmer

25. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
HCI - Scott Klemmer

26. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
•
Pay attention to people’s abilities and situations
HCI - Scott Klemmer

27. Design is a way of experiencing!
•
Observe and empathize: design for people
User-centric design
•
Understand people’s tasks, goals, and values
•
Pay attention to people’s abilities and situations
HCI - Scott Klemmer

28. Product design is therefore

29. Product design is therefore
•
Thinking divergently,
•
making iteratively, and
•
experiencing empathetically
•
with respect to products

30. Product design is therefore
•
Thinking divergently,
•
making iteratively, and
•
experiencing empathetically
•
with respect to products
•
Something produced by human or mechanical effort, or
by a natural process

31. Why product design?

32. Product design is about life...
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

33. Product design is about life...
•
and death
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

34. Product design is about life...
•
and death
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

35. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

36. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

37. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
"I would say that we see at least two to
three patients a week who've been
injured by these products."
- Director of burn unit
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

38. Product design is about life...
•
and death
patients stayed an average of
3.7 days fewer if they were
exposed to morning light
"I would say that we see at least two to
three patients a week who've been
injured by these products."
- Director of burn unit
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006

39. It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

40. It’s about life...
•
and innovation
•
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

41. It’s about life...
•
and innovation
•
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

42. It’s about life...
•
and innovation
•
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

43. It’s about life...
•
and innovation
•
“There has got to be a better way to
clean a floor. Current mops are the
cleaning equivalent of the horse
drawn carriage – where’s the car?”
- Director of New Ventures at Proctor & Gamble
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

44. It’s about life...
•
and innovation
•
“There has got to be a better way to
clean a floor. Current mops are the
cleaning equivalent of the horse
drawn carriage – where’s the car?”
- Director of New Ventures at Proctor & Gamble
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/

45. How do we design products?

46. Product design process
Discover Define Develop Deliver
http://www.designcouncil.org.uk/designprocess

47. Product design process
•
Problem definition
•
Observation
•
Research
•
Finding a need
•
Idea generation
Discover

48. Activity!
•
Idea generation: write down as many ideas as possible for
•
educational toys
“Wicked Problems in Design Thinking,” Richard Buchanan

49. Product design process
Feasibility estimates
Market and customer
estimates
Sketch models
Idea selection
Define

50. Product design process
•
Concept design
•
Mockups
•
Market analysis
•
Feasibility analysis
•
System design
•
Testing
•
Develop

51. Product design process
•
User testing
•
Detail design
•
Detailed analysis
•
Prototype fabrication
•
Production
•
Presentation
Deliver

52. Product Design Process

53. Product Design Process
•
Design is iterative
Fail fast, fail often, fail early

54. Tools you’ll be using along the way
•
Creativity techniques
•
Estimation
•
Analysis
•
Sketching
•
Solid modeling
•
CAD
•
Presentations
•
Teamwork

55. Tools you’ll be using along the way
•
Creativity techniques what’s next
•
Estimation
•
Analysis
•
Sketching
•
Solid modeling
•
CAD
•
Presentations
•
Teamwork