Do you want to get your business up on Facebook but have no idea where to start? Join me for this informative webinar on how to create a business Facebook page – and then what to do with it!

2.  Creating websites for 15
years
 Participating in Social
Media for 8 years
 MBA in Marketing
 Certificates in
 E-Business Marketing
Management
 Project Management
Pam Aungst  Google AdWords
Owner, Online Marketing Consultant
Pam Ann Marketing  Advanced Social Media

3.  Submit your questions via
the Q&A box

4. As of 12/31/12, Facebook has
1.06 BILLION monthly active users
618 million DAILY active users

5. The evolvement of business credibility
Yellow Pages Ad
Website
Facebook Page

6. Create a BUSINESS page
Personal Profiles have an “Add Friend” button
Business Pages have a “Like” button
It is against Facebook’s TOS to use a personal
profile for business. They WILL delete you!

7. Go to Facebook.com/Pages
Click on “Create Page”

8. Follow instructions
Fill out COMPLETELY
Size photos correctly:
Profile photo SQUARE 180px by 180px
Cover photo 851px wide by 315 px high
Claim your URL (i.e. Facebook.com/YourCompanyName)
Go to Facebook.com/username

9. DO NOT link
your Twitter
account to
your
Facebook
page!

10.  Include the “Like Us on Facebook” call-to-
action in:
 Existing advertising in all forms of media
 The company website
 On business cards,
 In email signatures
 On invoices/packing slips and other stationary
 On phone system hold messages,
 …and more.

11.  Engage with other brands

12. GOALS
Demonstrate your expertise
Provide an engaging / fun / educational
experience
Drive traffic to your website
Increase brand & event awareness
Foster customer loyalty

13.  Create an editorial schedule
 Align schedule with goals

14. Mondays: (Expertise) Case study on how we fixed a
complex plumbing problem
Tuesdays: (Educate) Tip about saving on water usage
Wednesdays: (Website) A DIY fix it article from our
blog
Thursdays: (Brand Awareness) A testimonial from a
customer
Fridays: (Loyalty) Offer for repeat customers

15. Schedule all posts for the week in advance

16. Check or adjust your schedule in the activity log

17.  ALWAYS answer comments
 Tag the commenter in your response
 (Use the @ symbol in front of their name to tag them)

18.  Fans don’t see all of your posts

19. 1) Learn EdgeRank
2) Use Promoted Posts
EdgeRank eBook:
http://bit.ly/EdgeRankBook
EdgeRank Podcast:
http://bit.ly/EdgeRankPod

20. Virality

21.  Create a BUSINESS page
 Strategize
 Schedule
 Streamline
 Engage
 Optimize

22. Discounted private
consultations
For webinar guests ONLY!
http://bit.ly/PamConsult
Facebook Basics for Business