palanivendhan,principles of management,directing unit 4

1. Directing
• Directing may be defined as the process of
instructing, guiding and inspiring human
factors In the organization to achieve
organization objectives.
• Directing includes the following elements
– Leasership
– Motivation
– Communication

2. Nature of Directing
• It is performed at all levels of management.
• It is continuous process
• It has dual objectives. Getting work & give
opportunities
• It basically initiates at the top level of the org

3. Leadership
Leadership is an integral part of management
and plays a vital role in managerial operation
Leader is one who makes his subordinates to do
willingly what he wants.
Leadership is the art of process of influencing people so that they will
strive willingly towards the achievement of group goals.
Leadership is the process of influencing and supporting others to do
work enthusiastially towards achieving objectives

4. Nature of leadership
• Leadership is a relationship b/w 2 or more
people in which influence and power evenly
distributed
• A leader must have followers
• Leadership is essentially a continuous process
• Leader should motivate his follower
• Leader influences his followers not by force

5. Importance of leadership
• Motivating employees
• Leader develops team work
• Better utilization of manpower
• Creating confidence to followers
• Directing group activities
• Building Morale
• Maintaining discipline

6. Leadership qualities
• Honesty
• Confidence
• Patience (Be cool)
• Focus (concentration)
• Dedication
• Consistency (separate way)
• Motivate others
• Effective communication
• Multiplicity of roles
• Individuality
• Personal Dignity

7. Communication
• Communication is the process of passing of
information from one person to another
person. It should be clear and understood by
the person who receives information.
• Communication is the process of initiating,
transmitting and receiving information.

8. Process of communication
• 1.Sender
• 2.communication channels
• 3.Symbols
• 4.Receiver
• 5.Feedback in communication

9. Communication Flow
• Downward communication
• Upward communication
• Horizontal communication

10. Communication network
• 1.Simple chain
• 2.Wheel
• 3.Circular
• 4.Free flow
• 5.Inverted V