Get ready to unlock the power of promotional merchandise with some incredible statistics about the very products which run through Outstanding Branding's veins.

1. TREN
M
FUT
EN
C
PRO
CREATI
INF
SWAG E
INCENT
IBITIONS INCENTIVES CAMPAIGNMARKETING BESPOKE CORP
UTSTANDING PROMOTION BUSINESS IDENTITY C
EN MERCHANDISE SEASONAL MESSAGE RECYCLAB
PREMIUMS EVENT CREATIVE INSPIRE VALUE
AGE FUTURE LOGO ADVERTISING INFLUENCE
CONCEPT OUTSTANDING BRANDING SWAG E
RONMENTAL DESIGN PRODUCTS EXHIBITIONS IN
MPAIGNMARKETING BESPOKE CORPORATE TREND OUTSTAND
ON BUSINESS IDENTITY CENTRICITY BRAND MERCH
ND MERCHANDISE SEASONAL MESSAGE RECYCLAB
NSPIRE BRANDING MESSAGE FUTURE LOGO A
NCE VISUAL FUTURE CONCEPT IMAGINATION
AGE ENVIRONMENTAL DESIGN PRODUCTS EX
CAMPAIGNMARKETING BESPOKE CORPORATE TREND OUTS

2. IBITIONS INCENTIVES CAMPAIGNMARKETING BESPOKE CORP
UTSTANDING PROMOTION BUSINESS IDENTITY C
EN MERCHANDISE SEASONAL MESSAGE RECYCLAB
PREMIUMS EVENT CREATIVE INSPIRE VALUE
AGE FUTURE LOGO ADVERTISING INFLUENCE
CONCEPT OUTSTANDING BRANDING SWAG E
RONMENTAL DESIGN PRODUCTS EXHIBITIONS IN
MPAIGNMARKETING BESPOKE CORPORATE TREND OUTSTAND
ON BUSINESS IDENTITY CENTRICITY BRAND MERCH
ND MERCHANDISE SEASONAL MESSAGE RECYCLAB
NSPIRE BRANDING MESSAGE FUTURE LOGO A
NCE VISUAL FUTURE CONCEPT IMAGINATION
AGE ENVIRONMENTAL DESIGN PRODUCTS EX
CAMPAIGNMARKETING BESPOKE CORPORATE TREND OUTS
ICITY
UAL
AGE
VES
G
ISE
RTISING
LUE
TION Our Outstanding Research
At Outstanding Branding we understand the value of promotional
merchandise, how it can help improve your company or brand awareness, and how
it can increase ROI. You only need to take a look at our testimonials and client case
studies to see the success promotional merchandise can bring. But you want more?
Well, our Outstanding research is full of insightful statistics to ensure you too can
become a believer of promotional merchandise.
SO ONLY ONE QUESTION REMAINS...
...ARE YOU READY TO UNLOCK THE POWER
OF PROMOTIONAL MERCHANDISE?

3. E
RICITY
SUAL
GAGE
TIVES
G
NDISE
VERTISING
ALUE
BITION
NDING
believe that Promotional Merchandise creates the
biggest impression for attracting attention.

4. 6.4% 7.4%DIRECT MAIL
8.7% 8.9%PRINT
16.9% 16.5%TELEVISION
7.9% 8.6%ONLINE MEDIA
60.1% 58.6%PROMOTIONAL PRODUCTS
Percentages of positive reactions
when exposed to the below
advertising mediums.
Percentages of advertising mediums
which is best to invoke loyalty to an
event or cause.
Our Outstanding Research

5. believe that Promotional Merchandise
has the ability to make you feel appreciated.

6. UMBRELLAS
CLOCKS
USB STICKS
LUGGAGE
HAMPERS
MUGS
GOLF SHIRTS
NOTEBOOKS
CONFECTIONERY
PENS
21.8%
19.8%
Which promotional products are most
likely to motivate a person to take
action or lead to a more favourable
impression of an advertiser or company?
26.2%
31.1%
43.3%
18%
16.5%
16.1%
15.3%
17.2%
Our Outstanding Research

7. keep a promotional USB Drive for the
longest (at least a year).
OF PEOPLE
63%

8. The most prevalent promotional
products that people have in their
office or desk.
(Out of 1000 respondants)
PENS
CALENDARS
MOUSEMATS
MUGS
USB STICKS
56
124
50
44
29
Which products are kept the
longest? (at least a year)
63%
51.9%
47.8%
43.4%
59.8%
USB STICKS
UMBRELLAS
CLOCKS
MUGS
PENS
Our Outstanding Research

9. have three or more promotional products on/in
their desk, nearly a third have four or more.
OF PEOPLE
53%

10. choose a branded mug as the best product to
enable message or advertising recall.
OF PEOPLE
47.1%

11. like promotional products because it’s a
constant reminder to them.
OF PEOPLE
61%

12. say that promotional products provide
them with an incentive to TAKE ACTION!
OF PEOPLE
50.7%
YES!
YES!YES!
*Research compiled by the British Promotional Merchandise Association