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Intro To Marketing For Web2.0 Projects Comp 113

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Phil Osborne
Phil Osborne

Guest Lecture for Social Media Summer School Course

NegóciosNotícias e política
1 de 27
COMP113 Web 2.0 and Online Communities introduction to marketing for web 2.0 projects Phil Osborne summer school 2008
 
 
 
one size fits no one
 
 
 
what is marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
beyond selling things ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the four Ps framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
integration is the key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
first principle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
marketing as philosophy
real marketing attempts to ,[object Object],[object Object],[object Object],[object Object]
value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the marketing management framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan HQ
marketing can help… the STP process
segments ,[object Object],[object Object],[object Object],[object Object]
targeting ,[object Object],[object Object],[object Object],[object Object],[object Object]
positioning ,[object Object],[object Object]
choosing a positioning strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
so… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
inspiration?
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