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A/B MYTHBUSTERS
Common Optimization
Objections:
Debunked!
For every $92 marketers spend to
drive traffic to their website, only
$1is spent on optimizing the experiences
visitors encounter when they get there
With the proven benefits of testing, why aren’t
more companies spending on optimization?
For every $92 marketers spend to
drive traffic to their website, only
$1is spent on optimizing the experiences
visitors encounter when they get there
With the proven benefits of testing, why aren’t
more companies spending on optimization?
We’ve compiled a list of common
objections to testing and asked our
customers what they have to
say about them.
(Source: Econsultancy)
Your website
already rocks…
Your website
already rocks…
MYTH BUSTED
or does it?
Today, internet users expect
MORE
THAN EVER BEFORE.
Today, internet users expect
MORE
THAN EVER BEFORE.
Figuring out the right experience
to deliver customers is one of the
most valuable questions online
businesses like yours can answer.
“We’re maybe as good as a coin-flip
at guessing what’s going to be best
for our users. We rely on testing
to just make better decisions.”
Peter Koechley
Co-founder
You don’t have
time for testing
You don’t have
time for testing
MYTH BUSTED
It’s quicker
than you think
You can get a
test up and running…
You can get a
test up and running…
in a matter of
MINUTES
“Optimizely made building the
experiment quick and painless.
Within two weeks we’d
figured out how to boost
trial sign-ups by 24%.”
Paul Godfrey
Senior Developer
You have a lot
of other priorities.
Maybe you’ll bring
on A/B testing
next quarter
You have a lot
of other priorities.
Maybe you’ll bring
on A/B testing
next quarter
MYTH BUSTED
The time to
start testing
is YESTERDAY
The average conversion rate
3%FOR AN E-COMMERCE
WEBSITE IS ONLY
The average conversion rate
3%FOR AN E-COMMERCE
WEBSITE IS ONLY
For a SaaS site, it’s 7% and for media,
it’s 10%. A/B testing is the most used
method for improving conversion rates.
(Source: Search Marketing Standard)
“My only regret is that we didn’t start
optimizing from day one. One of our early
experiments generated a $40k return
in monthly marketing ROI.
My advice? If you care enough
to install Google Analytics,
you should be A/B testing as well.”
Steve Cannon
Your internal testing
platform works just fine
Your internal testing
platform works just fine
MYTH BUSTED
Optimizely supports
your business more
quickly and flexibly
than homegrown
solutions
“We were initially using a testing platform
built and operated in-house, but found out
quickly it was difficult to develop and lacked
the functionality needed to test frequently.
Optimizely has vastly improved our process
by facilitating better flexibility,
analysis, and reporting.”
Eric Hanser, Lead Strategist
You’re doing a site
redesign and don’t
have time to focus on
testing until after that
You’re doing a site
redesign and don’t
have time to focus on
testing until after that
MYTH BUSTED
A redesign
without testing
is a waste of time
and resources
Testing before and during a
redesign helps you understand
WHAT’S WORKING
WHAT ISN’T
before you spend time designing
and implementing changes.
Testing before and during a
redesign helps you understand
WHAT’S WORKING
WHAT ISN’T
before you spend time designing
and implementing changes.
That way, your team can focus
on building things that are
proven to drive results.
“A/B testing was extremely important in
our website redesign process. Instead
of launching the new site and analyzing
the results later, we could try different
variations and see what worked
during the design process.”
Do Kil
Creative Director
“Testing influences the product and
design teams to build things in a
certain way. We can measure things
like how much money we saved
because we stopped a certain
design from going out
- it’s very powerful.”
Brian Ashbaugh
Senior User Researcher
You want to do more
advanced testing,
but don’t have the
development
resources to set it up
You want to do more
advanced testing,
but don’t have the
development
resources to set it up
MYTH BUSTED
You can do a whole
lot without any
development
resources at all
With Optimizely’s visual editor,
BUILD
and launchANYONE
EXPERIMENTS IN MOMENTS.
CAN
Optimizely’s a visual editor,
BUILD
and launchANYONE
EXPERIMENTS IN MOMENTS.
CAN
Even without technical know-how, users
can track clicks and pageviews, build
audiences for custom targeting, and
QA experiment interactions
for any given user.
“Optimizely was a superb platform for
the task, saving many hours of
‘engineering time’ and making the
testing process easy for team
members with less technical skills
(but other priceless qualities).”
Shai Alon
Front End Engineer
You don’t have
the budget
You don’t have
the budget
MYTH BUSTED
The ROI speaks
for itself
Successful brands and companies
have seen HUGE WINS
President Obama
raised an additional $60 m
using website optimization.
Successful brands and companies
have seen HUGE WINS
President Obama
raised an additional $60 m
using website optimization.
SmartWool boosted revenue per visitor
by 17%. The Guardian increased
subscriptions by 46%.
“We tested using different images
on the homepage of our site.
The result - a 14% lift in
conversions, which had a sales
value of 2 million USD per year.”
Martin Vinter
Online Business Development
“Testing with Optimizely pays for itself.
With all the gains in conversions, in
addition to how fast I can get a test
turned around - literally the man hours
I’m saving by not having to leverage
the tech team as much - those are
huge impacts to our business.”
David Yeom
VP of Marketing
You only need to
run 1 or 2 tests to
learn all you need
to know about
your site
You only need to
run 1 or 2 tests to
learn all you need
to know about
your site
MYTH BUSTED
You’ll be surprised
by what you can
learn from proper
and continuous
testing
“There are 100 ideas we want to
test in the near future. Optimizely
adds to our ability to move quickly
and build on our site - test early,
test often, launch early,
launch often.”
Peter Koechley
Co-founder
You don’t know
how to get started
You don’t know
how to get started
MYTH BUSTED
Don’t worry, we’ve
got your back!
Ready to learn what optimization
can do for you?
to learn more & get started today!
proudly brought to you by
Request a demo

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A/B Mythbusters: Common Optimization Objections Debunked

  • 2. For every $92 marketers spend to drive traffic to their website, only $1is spent on optimizing the experiences visitors encounter when they get there With the proven benefits of testing, why aren’t more companies spending on optimization?
  • 3. For every $92 marketers spend to drive traffic to their website, only $1is spent on optimizing the experiences visitors encounter when they get there With the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked our customers what they have to say about them. (Source: Econsultancy)
  • 6. Today, internet users expect MORE THAN EVER BEFORE.
  • 7. Today, internet users expect MORE THAN EVER BEFORE. Figuring out the right experience to deliver customers is one of the most valuable questions online businesses like yours can answer.
  • 8. “We’re maybe as good as a coin-flip at guessing what’s going to be best for our users. We rely on testing to just make better decisions.” Peter Koechley Co-founder
  • 9. You don’t have time for testing
  • 10. You don’t have time for testing MYTH BUSTED It’s quicker than you think
  • 11. You can get a test up and running…
  • 12. You can get a test up and running… in a matter of MINUTES
  • 13. “Optimizely made building the experiment quick and painless. Within two weeks we’d figured out how to boost trial sign-ups by 24%.” Paul Godfrey Senior Developer
  • 14. You have a lot of other priorities. Maybe you’ll bring on A/B testing next quarter
  • 15. You have a lot of other priorities. Maybe you’ll bring on A/B testing next quarter MYTH BUSTED The time to start testing is YESTERDAY
  • 16. The average conversion rate 3%FOR AN E-COMMERCE WEBSITE IS ONLY
  • 17. The average conversion rate 3%FOR AN E-COMMERCE WEBSITE IS ONLY For a SaaS site, it’s 7% and for media, it’s 10%. A/B testing is the most used method for improving conversion rates. (Source: Search Marketing Standard)
  • 18. “My only regret is that we didn’t start optimizing from day one. One of our early experiments generated a $40k return in monthly marketing ROI. My advice? If you care enough to install Google Analytics, you should be A/B testing as well.” Steve Cannon
  • 19. Your internal testing platform works just fine
  • 20. Your internal testing platform works just fine MYTH BUSTED Optimizely supports your business more quickly and flexibly than homegrown solutions
  • 21. “We were initially using a testing platform built and operated in-house, but found out quickly it was difficult to develop and lacked the functionality needed to test frequently. Optimizely has vastly improved our process by facilitating better flexibility, analysis, and reporting.” Eric Hanser, Lead Strategist
  • 22. You’re doing a site redesign and don’t have time to focus on testing until after that
  • 23. You’re doing a site redesign and don’t have time to focus on testing until after that MYTH BUSTED A redesign without testing is a waste of time and resources
  • 24. Testing before and during a redesign helps you understand WHAT’S WORKING WHAT ISN’T before you spend time designing and implementing changes.
  • 25. Testing before and during a redesign helps you understand WHAT’S WORKING WHAT ISN’T before you spend time designing and implementing changes. That way, your team can focus on building things that are proven to drive results.
  • 26. “A/B testing was extremely important in our website redesign process. Instead of launching the new site and analyzing the results later, we could try different variations and see what worked during the design process.” Do Kil Creative Director
  • 27. “Testing influences the product and design teams to build things in a certain way. We can measure things like how much money we saved because we stopped a certain design from going out - it’s very powerful.” Brian Ashbaugh Senior User Researcher
  • 28. You want to do more advanced testing, but don’t have the development resources to set it up
  • 29. You want to do more advanced testing, but don’t have the development resources to set it up MYTH BUSTED You can do a whole lot without any development resources at all
  • 30. With Optimizely’s visual editor, BUILD and launchANYONE EXPERIMENTS IN MOMENTS. CAN
  • 31. Optimizely’s a visual editor, BUILD and launchANYONE EXPERIMENTS IN MOMENTS. CAN Even without technical know-how, users can track clicks and pageviews, build audiences for custom targeting, and QA experiment interactions for any given user.
  • 32. “Optimizely was a superb platform for the task, saving many hours of ‘engineering time’ and making the testing process easy for team members with less technical skills (but other priceless qualities).” Shai Alon Front End Engineer
  • 34. You don’t have the budget MYTH BUSTED The ROI speaks for itself
  • 35. Successful brands and companies have seen HUGE WINS President Obama raised an additional $60 m using website optimization.
  • 36. Successful brands and companies have seen HUGE WINS President Obama raised an additional $60 m using website optimization. SmartWool boosted revenue per visitor by 17%. The Guardian increased subscriptions by 46%.
  • 37. “We tested using different images on the homepage of our site. The result - a 14% lift in conversions, which had a sales value of 2 million USD per year.” Martin Vinter Online Business Development
  • 38. “Testing with Optimizely pays for itself. With all the gains in conversions, in addition to how fast I can get a test turned around - literally the man hours I’m saving by not having to leverage the tech team as much - those are huge impacts to our business.” David Yeom VP of Marketing
  • 39. You only need to run 1 or 2 tests to learn all you need to know about your site
  • 40. You only need to run 1 or 2 tests to learn all you need to know about your site MYTH BUSTED You’ll be surprised by what you can learn from proper and continuous testing
  • 41. “There are 100 ideas we want to test in the near future. Optimizely adds to our ability to move quickly and build on our site - test early, test often, launch early, launch often.” Peter Koechley Co-founder
  • 42. You don’t know how to get started
  • 43. You don’t know how to get started MYTH BUSTED Don’t worry, we’ve got your back!
  • 44. Ready to learn what optimization can do for you? to learn more & get started today! proudly brought to you by Request a demo