Mais conteúdo relacionado Semelhante a Effective b2 b link building optify (20) Effective b2 b link building optify1. Effec%ve
B2B
Link
Building
Wednesday,
March
14,
2012
1:00
EDT
Speakers:
Debra
Mastaler,
Alliance-‐Link
ScoF
Fasser,
Op%fy
©2012 Third Door Media, Inc.
2. Effec%ve
B2B
Link
Building
Panelist:
Debra
Mastaler
President,
Alliance-‐Link
Blog:
LinkSpiel.com
debra@alliance-‐link.com
©2012 Third Door Media, Inc.
3. Link
Building
Strategies
for
B2B
Websites
What
we’ll
talk
about
today:
•
Industry
connec%ons
•
Media
and
press
release
opportuni%es
•
Using
reviews
to
aFract
links
•
Using
infographics
and
widgets
for
links
•
Incorpora%ng
tradi%onal
and
social
outlets
©2012 Third Door Media, Inc.
4. Link
Building
Strategies
for
B2B
Websites
Securing
links
for
B2B
sites
presents
a
unique
set
of
challenges;
to
be
successful
you
need
to:
Find
a
point
of
commonality
Learn
to
overcome
objec%ons
Develop
“neutral”
content
Promote
through
third
par%es
©2012 Third Door Media, Inc.
5. Industry
Connec%ons
Link
Building
Strategies
for
B2B
Websites
• Secure
links
from
industry
connec%ons
– Suppliers
– Donors
Twi.er/Facebook/G+
– Employees
– Re%rees
– Associa%ons
– Forums
– Fraternal
organiza%ons
©2012 Third Door Media, Inc.
6. Using
Infographics
&
Widgets
Link
Building
Strategies
for
B2B
Websites
• develop
neutral
promo%ons
• offered
through
third
par%es
• include
copy/paste
text
•
place
on
media
sites
•
include
quotes
from
compe%tors
infographics
•
offer
customiza%on
op%ons
©2012 Third Door Media, Inc.
8.
Reviews
Using
Reviews
To
AFract
B2B
Links
Reviews
are
powerful link
tools!
influence
our
buying
decisions
s%mulate
adver%sing
help
monitor
reputa%on
How
do
you
use
reviews
if
you
are
not
a
brand?
©2012 Third Door Media, Inc.
9.
Reviews
Using
Reviews
To
AFract
B2B
Links
From
Brands
Review
everything
in
your
niche
• Link
out
generously,
to
everyone!
• Include
images
(give
credit!)
• Create
Pinterest
board,
include
reviews
• Drop
on
LinkedIn/Quora
• Issue
press
release
for
each
new
review
©2012 Third Door Media, Inc.
10. Create
wriFen
and
video
reviews
Use
elements
to
influence
universal
search
results
©2012 Third Door Media, Inc.
11. Press
Release
Opportuni%es
Link
Building
Strategies
for
B2B
Websites
• Use
a
social
media
press
release
template
when
announcing
visual
elements
such
as
reviews,
infographics
and
widgets
• Include
images,
video
and
links
to
more
informa%on
• Include
willingness
to
interview
http://multivu.prnewswire.com/mnr/novell/25197/
©2012 Third Door Media, Inc.
13. Effec%ve
B2B
Link
Building
Panelist:
ScoF
Fasser,
Director
of
Customer
Experience,
Op%fy
scoF@op%fy.net
©2012 Third Door Media, Inc.
14. 7 Steps to an Effective Link Building Program
1. Take
the
lead
and
take
the
leap
2. Set
targets
and
socialize
them
3. Housekeeping
first
4. Baseline
your
external
links
5. Know
your
compeOtors
6. Pursue
what’s
feasible
7. Monitor
and
measure
©2012 Third Door Media, Inc.
15. Take
the
lead
and
take
the
leap
• Team
effort
• Someone
needs
to
take
the
lead
• Just
start
doing
it
©2012 Third Door Media, Inc.
16. Set
Targets
and
Socialize
Them
• Focus
Keywords
and
page
mapping
are
your
first
step
• Socializing
your
plan
and
geWng
internal
alignment
is
key
• CommunicaOng
goals
and
process
can
be
done
with
tools
©2012 Third Door Media, Inc.
17. Housekeeping
First
• Internal
Links
• Content
cleanup
• Anchor
text
©2012 Third Door Media, Inc.
22. Key
Takeaways
• Tap
into
key
industry
resources
for
links
and
Likes.
• Develop
minimally
branded
content
and
distribute
on
third
party
sites
• Use
social
media
releases
for
maximum
exposure
and
linking
opportuni%es
• Have
A
Plan
• Make
SEO
(and
link
building)
Part
of
Your
Digital
DNA
• Build
Quality
at
Scale
©2012 Third Door Media, Inc.
23. Op%fy
Inbound
Marke%ng
Suite
Top-‐of-‐the-‐funnel
marke%ng
sohware
for
B2B
marketers
The
Op%fy
Inbound
Marke%ng
Suite
INBOUND
DEMAND
SALES
ENABLEMENT
TRACKING
&
ANALYTICS
Enterprise-‐class
SEO
Visitor
intelligence
and
Insight
into
what
and
social
markeOng
to
prospect
alerts
help
influences
your
buyers
reach
more
buyers
and
sales
reach
prospects
so
you
can
get
more
generate
more
leads.
while
they’re
hot.
buyers
into
your
funnel.
©2012 Third Door Media, Inc.