Learn how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing!

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Sandra Flores
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Sandra@WeCoachThePros.com

2. Par-ti-ci-pate

3. The Power
of the InboxTips andTricks for Successful Email Marketing

4. You need to harness the power of the inbox.
Are you ready?

5. What is email marketing?
Delivering professional email communications to an interested audience
containing information the recipient finds valuable that looks great in any inbox!

6. What can it do for your business?
Create and increase awareness.
Boost repeat business.
Drive revenue and profit.

7. Agenda
7
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

8. A: Email
More than half of all emails are
opened on a mobile device
Q:What is the #1 app on smartphones?
More people own a cell phone
than own a toothbrush!
Source: Litmus
1.Why email marketing?
91% of people
check their email daily
88% regularly
check email on their smartphones

9. Source/s: Litmus; Direct Marketing Association; Pew Research Center, 2015; Forrester Research, 2014; Forbes.com; SalesForce.com Constant Contact Small Business GrowthSurvey
It’s reliable
Email gets delivered
90+% of the time
(Facebook posts
reach just 2% of fans)

10. Why Email?
Because it works everywhere.
Email marketing has
3x the conversion
rate as social media
For every $1 spent on email
marketing, there is a
$44.25 average ROI

11. First impressions
matter.
•Should your first impression be…

12. 12
Should your first impression be this: Or this?…this or this?

13. 13
• Limited sending
• No formatting control
• Susceptible to filters
• No cohesive branding
• Potential SPAM complaints
• No tracking or reporting
Why regular email doesn’t work Why regular email doesn’t work

14. Email marketing best practices
that make you look great!
Constant Contact will automatically:
• Provide beautiful templates
• Reinforce brand identity
• Manage subscriptions
• Ensure email delivery
• Track results
• Obey the law

15. Agenda
15
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

16. The #1 reason for an unsubscribe is irrelevant content.
Don’t forget - give them a reason to join your list
and let them know when to expect it.
16
Ongoing education VIP preference Insider news
E-book, whitepaper
2. Harnessing the power of the inbox: Grow a healthy list
Updates Discounts

17. How to Ask: The importance of permission
Get express consent
Offer opt-out
Be straightforward
Respect privacy
Be legally compliant

18. Agenda
18
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

19. Put your readers interests ahead of your own.
Focuson
beingrelevant
Figureout
howmuchis
“enough”
Turnquestions
intocontent
Imagesare
contenttoo

20. Source: MarketingSherpa 20
send it to spam if it’s irrelevant
unsubscribe if it’s boring38%
32%
Write for your audience, not for you.

21. 21
Write for your audience, not for you.

22. 20 lines of text or less
Less is more.
Source: http://news.constantcontact.com 22
How much is enough?
3 pictures or less

23. Fewer links,
more clicks.
steep decline
3+
most clicks
1
eh... okay
2
less to no clicks
5+
Clicks per Link
0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Number of Links
ClickRate

24. 24
How do I ensure my pipes
won’t burst this winter?
Can I deduct the mileage
I drive for volunteering?
How do I get more people
to attend my events?
5 Ways to Protect
Your Pipes this Winter
YourTop 3 Mileage
Deduction Questions
10Ways to Increase
Event Attendance
…Into ContentTurn Questions…

25. Source: www.adweek.com 25
Images are content too!
90% of information processed by the brain is visual content

26. 26
Working with photos
• Choose the right size
• Avoid copyright issues
• Use your own photos
• Find stock images

27. Source:Constant Contact Data Reveals DirectCorrelation Between Email Campaign Effectiveness and Number of Images
andText Lines Featured, 2015
27
• Make images clickable
• Keep key action
above the scroll
• Limit the choices!
Communicate throughContent

28. Agenda
28
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

29. 29
Facebook
• Be consistent
• Use images
• Use similar language
Email
Website
Be recognizable. Everywhere.

30. Newsletters
• stay top of mind
• send news or updates
• inform and educate
PromotionsAnnouncements
• share new products
• invite to a special event
• ask for feedback
• provide exclusive content
• offer deals or coupons
• ask for feedback

31. 1. Single column template
2. Fewer than 3 images
3. Fewer than 20 lines of text
4. No more than 3-5 links
5. Action above the scroll line
Simple recipe for success...

32. Agenda
32
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

33. Give them 4 reasons to pay attention.
Recognized
Sender
Compelling
Subject
GoodTiming EasySocial
Options

34. Source: Inwise 34
open an email based on the subject line.
More than 1/3 of people

35. Source: Litmus 35
30-40 characters max
6-10 words max
Control “pre-header” text
Size matters.
Keep it short.

36. 36
Freecredit
Save
offers
Click
income
traffic nowcash
order
rates
Urgent
Act Now!
Act Now!
Get home
dollars
Fast!
guaranteed
FeesPurchase
money
Refund
Win
remove
Choose your words carefully.

37. 37
Timing is everything.
How often?
• Keep the promises you made
• Coordinate timing across channels
• Determine when it’s urgent
• Day of week (Monday -Wednesday)
• Time of day (10am to 3pm)
• Test, test, test
What day and time?

38. Monday Tuesday Wednesday Thursday Friday
Restaurants
Accountants &
Financial
Advisors
Hotels, Inns,
B&Bs
Religious
Organizations
Arts & Crafts
When is it best to send emails?
38
7:00 am 6:00 am 7:00 am 12:00 pm 5:00 am

39. Agenda
39
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

40. Knowwhat
metrics
matter
Usedatato
make
decisions
Focusonthe
“clickthrough”
Don’t guess. Use metrics.

41. 41
OPENS
• Gauge interest
• Determine best day/time
Industry averages: 8-28%

42. 42
CLICK-
THROUGHS
• Measure success
• Identify engaged readers
Industry averages: 5-18%

43. 43
DID NOT
OPENS
• Re-engage audience
• Test new methods
Industry averages: 72-92%

44. 44
OPT-OUTS
• Collect feedback
• Adjust mailing strategy
Industry average: <1%

45. 45
BOUNCES
• Identify “bad” addresses
• Maintain clean lists
Industry average: 2-14%

46. 46
Making decisions based on LOW metrics
Low Opens Low Clicks
• Have recognizable from name
• Write interesting subject line
• Send timely emails
• Have a strong call to action
• Keep email short
• Send targeted emails

47. 47
Making decisions based on HIGH metrics
High Opens High Clicks
• Find the best time & day
• Identify best keywords
• Segment ‘super fans’
• Format links to stand out
• Offer links to preferred content
• Segment ‘super clickers’

48. 48
Spotlight on the
“click-through”

49. 49
View the
“clickers”

50. 50
Target based
on interest

51. Agenda
51
1.Why email marketing?
2.Harnessing the power of the inbox
a. Growing a healthy list
b. Creating great content
c. Designing a beautiful, mobile-friendly
template that matches your brand
d. Getting your email opened
e. Tracking your results
3.Putting it all together

52. 1. Start with what you’ve got
• Growth takes time
• Growth is an ongoing process
• Efforts must be organized & consistent
• A combination of traditional and
modern methods are most successful
Growing your list sounds complicated
but it doesn’t have to be if you understand.

53. 53
• Small business marketing is...
•You really can do this!
Nurturing relationships. Delivering on your promise. Getting measurable results.

54. 54
•You really can do this!

55. $5/month for your
first 3 months of Email
IFYOU BUYTODAY
This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period").
If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will
receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer.
Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant
Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying
Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will
automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot
be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion, to
suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the
Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.
Exclusive Offer for
Today’s Attendees

56. *30 minute strategy session with Sandra
* 1 hour “Get Started” webinar
*Customize a mobile responsive template
*Included with your colors, logo & contact info
*Upload your email list
*1st blast schedules to go out in 7 days or less!
BEST OFFER OFTHEYEAR!! ONLY HERE!
Special Holiday Gift
to thank you for
signing for Constant
Contact
AllYouWill Receive
By SayingYes to $5

57. My Upcoming Seminars
&Training
www.WeCoachSalesPros.com
Thursday, December 8,2016
6 PM to 9 PM
We CoachThe Pros Office
3707Westcenter Drive #200
Houston,TX 77077
Vision Board-Workshop Hands On!
Tuesday, December 7, 2016
11 AM to 12 AM
www.WeCoachSalesPros.com
Getting Started With ConstantContactWebinar!

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