The document discusses how museums need to adapt to changing media and audiences in the digital age. It notes that audiences are increasingly accessing information online and through mobile devices. As such, museums need to shift from static exhibits to more personalized, memorable experiences and share authority by becoming more of a forum and connecting with niche audiences online. The document advocates for collaboration between history organizations, sharing stories through affinity groups, and using technology like RFID and networks to help audiences preserve their own stories and connect to museum collections and resources in new ways.