Which Types of Content Suits Your Marketing?

1. TYPES OF
CONTENT
07
Which One Suits Your
Marketing?

2. Different customers have their own content preferences. So, different
types of content help you better connect with audience segments.
What Is
Content
Types?

3. What Are the Types of Content?

4. 6 Keys to Creating Epic Content Your Audience Will
Love:
1. Create Content That Is Highly Useful.
2. Choose a content type.
3. Craft a compelling title/headline.
4. Conduct extensive research on your topic.
5. Present your ideas methodically (step-by-step)
6. Cover your topic in detail.
HOW TO CREATE EPIC LIST
CONTENT?

5. FOR EXAMPLES:
1. Create Content That Is
Highly Useful.
2. Choose a content type.
3. Craft a compelling
title/headline.
4. Conduct extensive
research on your topic.
5. Present your ideas
methodically (step-by-
step)
6. Cover your topic in detail

6. 1. RECORDED VIDEO Q&A INTERVIEWS
PROs:
● able to prepare & planning what to ask.
CONs:
● might not appear as genuine and you
won’t have the opportunity to engage
with your audience live
How to Use the Q&A Format in
Your Content?
2. Q&A AS IN CONTENT HEADERS
PROs:
● functions much like a FAQ,.
CONs:
● you’ve to seek questions or
answers from a separate source.

7. ● Creating pages on your site
where you review and
compare your product
against a competitor’s can
be a great way to get more
customers.
HOW TO CREATE VALUABLE
REVIEWS & COMPARISONS?

8. ● A producer of IP detection software, provides comparison sites against its
biggest competitors.
● A comparison of features, price, and third-party integrations can be found on
these pages.
For example, Leadfeeder,

9. ● A producer of business tools
software, provides comparison
sites against its biggest
competitors.
● A comparison of features, price,
and professional use can be
found on these pages.
Another example, G Suite,

10. ROUNDUP POST TO DRIVE YOUR TRAFFIC
1. Roundup post can be a
collection of tools,
strategies, statistics, or
other related matters.
2. As an example, check out
this awesome roundup
post from NicheHacks:

11. HOW TO CREATE A ROUNDUP POST THAT WILL
SKYROCKET YOUR TRAFFIC TO HIGH HEAVENS
Step #1: Pick the right topic.
1. With the results, click
“Search,” and then choose
the “Questions” option for
more ideas.

12. HOW TO CREATE A ROUNDUP POST THAT WILL SKYROCKET YOUR
TRAFFIC TO HIGH HEAVENS
Step #2: Pick the right people to include in the roundup.
• Popular – As much as possible, you need people who already have an
established presence.
• Proactive Sharers – Those who help promote your post.
• Talented Writers –Check their capacity to produce publish-worthy content.

13. HOW TO CREATE A ROUNDUP POST THAT WILL SKYROCKET YOUR
TRAFFIC TO HIGH HEAVENS
Step #3: Create a powerful
outreach message.
• Personalize your message.
• Keep it short.
• Emphasize the benefits.

14. 6 TYPES OF VISUAL CONTENT YOU NEED
TO USE IN YOUR MARKETING
OPERATIONS
1. Images 2. Videos

15. 6 TYPES OF VISUAL CONTENT YOU NEED
TO USE IN YOUR MARKETING
OPERATIONS
3. Infographics 4. Meme

16. 6 TYPES OF VISUAL CONTENT YOU NEED
TO USE IN YOUR MARKETING
OPERATIONS
5. Presentations 6. Screenshots

17. 1. Minimize text
2. Information organization
3. Custom Iconography &
Illustrations
HOW TO USE
INFOGRAPHICS
FOR VISUAL
LEARNERS?

18. HOW TO WRITE AN AWESOME CASE STUDY
THAT CONVERTS
Examples:
1. Choose Your Topic- If most of your clients are
healthcare centers, for example, there is no point in
writing a case study about a client from the retail
industry.
2. Select a Suitable Client- Pharmacist or Doctors
3. Hold an Interview & Collect Data-Be sure to record
your interview or take notes!
4. Structure Your Case Study-Break your story down
into steps that highlight how you resolved the issue
➢ [Tittle + Summary + Achievement + Resolution].
5. Use Visuals to Promote Your Case Study.