Intro:I’m sure you can imagine why. It’s because the CIO in most enterprises is stuck between a proverbial rock and a hard place. Key Points:On the one hand, they know that consumerization is an undeniable force.But on the other hand they know they need to reduce costs, so they attempt to standardize services. Similarly, they must constantly attend to the existing infrastructure of legacy apps why striving to adopt for cost effective, and scalable cloud-based services. As you can see, that places the CIO in a pretty tough spot.Transition: Well before anyone despairs, there is hope. In fact, there is a massive transformation occurring.
Intro: Desktop virtualization addresses many of IT’s most pressing concerns simultaneously.Key Points:We can free people from the constraints of a more traditional enterprise computing model. Our approach is already enabling people to work and collaborate from anywhere, and to access any IT service from any device. It is a new, more people-centric approach that spans from desktop to datacenter. IT has the ability to centralize, virtualize and deliver apps, desktops and data with greater control, security, and efficiency and ultimately lower operating costs. Any data center becomes a delivery center and where all aspects of computing become cloud-based services. For IT, Citrix technology enables a virtual datacenter – where computing resources are always available to users with the security, performance and control that IT requires to manage desktops and apps. It is the foundation of the new, transformed people-centric IT – easier and simpler.For end-users, Citrix technology offers virtual workstyles with the flexibility to balance work and life – the freedom to collaborate and work anywhere, on any device – achieving the freedom employees want with the control IT requires. For the business, Citrix provides the agility needed to seize new growth opportunities – organic and inorganic, deliver exceptional customer service and create a more efficient business.Illustration/Anecdotes/Proof:(Bring in Citrix examples that demonstrate the claims made above.)Transition: Let’s take a look at what is possible today through a customized Desktop Virtualization solution.
As enterprise networks continue to scale in an-unplanned manner, IT has to deal with a variety of locations, limitations and policies around branch offices. The general rule is supporting branch environments is that 20% of the locations incur 80% of the network connectivity and support costs. The remote office in Dubai just can’t put out a competitive RFP for Ethernet providers and expect a competitive price. These stranded locations have typically outsourced their network support or rely on few, poorly trained staff. The users of that branch however, expect performance as though they were on desktop on the LAN. Congestion in buffer queues, remote print jobs and batch processing all suffer over distance and lower the quality of network experience. Layering support HDX environment over a large scale WAN only exacerbates the problem of latency, congestion and response time. To highlight there are two principal challenges with branch networking:Business Constrained BudgetsLimited IT StaffPoor IT policyUsers want lan-like performance from branch. TechnicalLatencyCongestionRemote locationsDeploying a wan optimization strategy can help alleviate the technical issues and provide a foundation to deliver LAN-like performance in branch locations.
As you evaluate virtual desktop vendors and technologies, you will find that only Citrix can provide one complete and integrated end-to-end desktop delivery system.This Citrix delivery system is comprised of critical network infrastructure that ensures high availability, security and performance to deliver the best possible desktop experience to end users. Citrix NetScaler is the “front-door” to XenDesktop and provides high-availability and secure access via integrated Access Gateway Enterprise Edition. Citrix Branch Repeater further optimizes desktop delivery by optimizing the connection between the datacenter and branch offices. Together, NetScaler, Access Gateway and Branch Repeater provide an optimized “Service Delivery Network” for desktop as a services and ensuring XenDesktop success.
Per analysts, general organizational and IT trends, and what we’re finding from our XD customers - WAN optimization is essential for adopting virtual desktops as a core technology that serves the entire organization.ICA is the best protocol for single-user access to virtual desktops and apps. When multiple users come into play at a given location, the network capacity is quickly overrun due to the competing requests for data located across the WAN. Additionally, problematic networks with latency, lossiness or congestion may cause an unacceptable user experience. While XD/ICA is clearly the best technology delivering the best results for virtual desktops across the WAN that doesn’t mean the end-users will accept performance lower than their traditional localized installation.
In a nutshell, Branch Repeater is all about high performance for all end-users – anywhere, on any device. We all know that most companies have a diverse and distributed workforce, and our IT lives are far more complex as a result. To deliver on the potential a virtual desktop delivery model brings, IT organizations must find ways to provide the same or better service levels, and ensure high productivity and ease-of-use. IT must deliver high performance virtual desktops to workers anywhere over any network connection.
So what can you optimize with branch repeater ? There are a variety of protocols that branch repeater can accelerate not just Ica and citrix apps like XenDesktop. But a wide variety of other protocols such as http, SMB, MAPI, CIFS, Sharepoint, etc. Moreover branch repeater will accelerate and improve TCP performance for virtually all apps . That means that the solution are offering your customers or just benefit to XenDesktop but also in the most other apps they have deployed .
We have a wide breadth of different Branch Repeater ‘sizes’ and ‘shapes’ to ensure you can select the right solution for your specific branch office, cloud provider datacenter and remote use cases. We know that for many companies over 80% of the user population works either in a corporate branch office or outside the corporate network altogether (at least part of the time). We also have witnessed the intense growth of non-critical workloads utilizing colocation or infrastructure as a service provider clouds. This slide is designed to show how Branch Repeater supports all possible access scenarios – which means you gain the full return on their virtualization and consolidation investments by delivering XenDesktop and other services to users in branch offices by delivering the excellent experience they expect. And you can choose the form-factors that best suit your organization and IT environment.
The bottom line is that Branch Repeater allows you to deliver a high-definition user experience to XenDesktop users across the WAN while reducing desktop delivery network costs. Additionally, Branch Repeater VPX (our virtual appliance) provides flexible,on-demand provisioning and de-provisioning and further reduces desktop delivery costs by allowing you to:Consolidate hardware and cut costs with standard hardware as organizations can now take advantage of hardware standardization initiatives and Cut branch office energy costs with low power and heat dissipation Slash new branch setup costs and time by reducing the time to ship and deploy a hardware appliance
SmartAcceleration for visibility and control over 500+ apps & services out-of-the-box… and lots more custom servicesFirst and only user-centric prioritization of virtual desktops & appsFaster secured Microsoft apps (Exchange, SMB)Centralized licensing for simpler deployment across all branch offices==============================================SmartAcceleration technologies provide intelligent and adaptive mechanisms to guarantee quality of service (QoS) and experience (QoE) by enabling IT with a set of tools for holistic service delivery management: these tools assess network traffic patterns and usage, classify apps and services traffic, control bandwidth consumption and protect delay-sensitive apps using granular policies, monitor network congestion and delays affecting user experience, and remediate those problems quickly to minimize support calls. Broad and Granular Visibility: Smart Acceleration offers unique, deep visibility and granular control across a broad range of services – more than 500 apps and protocols. This granular control includes, but is not limited to, native and virtual apps and desktops, audio, video, Microsoft apps, web apps and more.User-centric XenDesktop Prioritization: SmartAcceleration is thefirst and only technology able to prioritize virtual desktops and apps by user groups, allowing IT to accelerate the delivery differently for different user groups, determined by their business policies.Branch Caching: Branch caching features provide branch office users with superior web and multimedia experience by caching commonly used web, file and multi-media objects, all while reducing bandwidth use at branch offices.Faster Encrypted Email and File Transfers: Layer 7 optimizations are supported including Microsoft email (Encrypted MAPI & Exchange 2010) and Microsoft file servers (SMBv2, Signed SMB v1/v2).
HDX WAN Optimization makes Branch Repeater the clear choice for Citrix customers. Our HDX technology provides benefits for XenDesktop and XenApp that no other WOC vendor can touch. Why? Our BR engineering team works side by side with the XenDesktop/XenApp engineering team to ensure automated activation and configuration as well as the best optimization capabilities for Citrix XD/XA. We design, build and test together to ensure BR works with XD/XA without having to change anything in the environment.
A core differentiation that Citrix enjoys over competition is the granular view into the HDX traffic. This enables users to set more granular policies that support various users and applications. For example, most enterprise classify SAP traffic as critical, but only a certain times in the month or quarter. Business units that need to have guaranteed delivery for end of quarter order processing or other business events can have their traffic marked as higher priority- even across hosted virtual desktop environment. From an IT perspective,A good example of this would be auto discovery and XenDesktop groups imagine if you have the ability to assure that every executive in your company always had optimal priority regardless of where they’re located it be a good thing right ? Likewise Some applications are mission critical and require priority access to wan resources. You can apply priority based on any of the three factors including desktop group name published app name or ICA priority tags
The job of analyzing your network identifying and defining classifications is much easier with over 500 predefined application classifiers . Any application is not automatically recognized by the quality of service engine, Can be individually The find and defaulted so that the quality of service engine can apply priorities to the application . By default all applications have a medium priority so they’ll be handled equally across the wide area network . You can also take the existing application classifiers and change defaults To meet the specific requirements of your network. Wouldn’t it be great to slow down any non-business app that causes congestion? I remember the situation at a NYC bank – that will go nameless – noticing their bandwidth use between New York and London went way up first thing in the morning and during lunch. I turned out the traders were playing Doom with their London counterparts. When they cut off TCP port 666, the traders screamed and forced the network guys to reinstate it. With BR, they could have just given in a very low priority.
The problem other vendors have with HDX is they take a very superficial view of the protocol. BR opens up the ICA protocol revealing the various components. In the example on the left, you see the actual applications in use and their percentage of bandwidth inside the Citrix session. This is an extremely valuable tool for network and Citrix administrators. With the competition they can just report on the “blob” of the Citrix traffic, but not what’ in side it.You can assign priority by XenApp published app or XenDesktop group.
In a nutshell, Branch Repeater is all about high performance for all end-users – anywhere, on any device. We all know that most companies have a diverse and distributed workforce, and our IT lives are far more complex as a result. To deliver on the potential a virtual desktop delivery model brings, IT organizations must find ways to provide the same or better service levels, and ensure high productivity and ease-of-use. IT must deliver high performance virtual desktops to workers anywhere over any network connection.
Branch Repeater is proven technology with more than 2000 customers (and growing each day)
Branch Repeater and Repeater are available in variety of form-factors and models based on the target application. Appliance models are primarily sized based on a customer’s WAN bandwidth requirements. The next few slides will focus on how to position each of these products.
When compared to the competition, Citrix Branch Repeater is the only XenDesktop and XenApp fluent solution in the market place. No other solution has such unprecedented visibility into XenDesktop and XenApp traffic resulting in superior acceleration of print, video and file traffic. Competitors such as Expand, Riverbed and Cisco lack the native integration and can’t see individual ICA virtual channels hence treating all ICA traffic the same.
Based on the tried and tested Corinth 11500 and 13500 hardware platforms. Significant changes have been made to accommodate the demands of Optimization. Additional storage capacity comprised of 48 GB of ram and 2.6 TB of SSD have been added. The addition of SSD significantly improves the performance of Disk based Compression. The additional available ports and the Netscaler capabilities add some flexibility to the deployment of the Repeater SDX. We now have 10GigE ports as well as Eight 1GigE ports up from 4 ports in the 8000 series appliances. It is important to note that Fail to Wire has not yet been implemented into the SDX but that we can use the HA mode available in Netscaler for Failover. We can also use many of the other advanced features of Netscaler to assist in deployment in complicated network environments environments.
Each model can be upgraded via “pay as you grow” license upgrade to any higher level model. The pricing for Pay/Grow upgrades is the same as existing NetScaler models: the upgrade price is equal to the difference in price of the two models plus 25% of this difference. For example, to upgrade from the MPX 11500 to the new MPX 20500 on Enterprise Edition the price is $181,250. Each lower rated model can also be temporarily (90 day) upgraded to the new MPX 20500 via BurstPack upgrade licenses. The BurstPack upgrade price is approximately 35% of the difference in price from the lower model to the new MPX 20500. For instance, a Burst license from the MPX 11500 Enterprise to the MPX 20500 on Enterprise is $50,750.
Each model can be upgraded via “pay as you grow” license upgrade to any higher level model. The pricing for Pay/Grow upgrades is the same as existing NetScaler models: the upgrade price is equal to the difference in price of the two models plus 25% of this difference. For example, to upgrade from the MPX 11500 to the new MPX 20500 on Enterprise Edition the price is $181,250. Each lower rated model can also be temporarily (90 day) upgraded to the new MPX 20500 via BurstPack upgrade licenses. The BurstPack upgrade price is approximately 35% of the difference in price from the lower model to the new MPX 20500. For instance, a Burst license from the MPX 11500 Enterprise to the MPX 20500 on Enterprise is $50,750.