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Public Relations Strategic Planning - an introduction Noel Turnbull, Adjunct Professor RMIT
What is strategy?
What it’s not! ,[object Object],[object Object],[object Object]
Why campaigns fail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The military view ,[object Object],[object Object]
So – how do we think strategically? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does this mean? ,[object Object]
and the key is……… Knowledge
How do we acquire knowledge ,[object Object],[object Object],[object Object]
Some practical examples… ,[object Object],[object Object],[object Object],[object Object]
Some practical examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New news about old products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why planning is important ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
A quick guide to planning – the Socratic approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Or alternatively….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning and management model 1. Defining public relations problems 4. Evaluating the program 2. Planning and Programming 3. Taking action and communicating ‘ How did we do?’ Assessment ‘ What’s happening now?’ Situation Analysis ‘ How and when do we do and say it?’ Implementation ‘ What should we do and say and why?’ Strategy

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A Quick Introduction To Pr Planning

  • 1. Public Relations Strategic Planning - an introduction Noel Turnbull, Adjunct Professor RMIT
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. and the key is……… Knowledge
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Planning and management model 1. Defining public relations problems 4. Evaluating the program 2. Planning and Programming 3. Taking action and communicating ‘ How did we do?’ Assessment ‘ What’s happening now?’ Situation Analysis ‘ How and when do we do and say it?’ Implementation ‘ What should we do and say and why?’ Strategy