Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
Separation of Lanthanides/ Lanthanides and Actinides
TiasNimbas - Workshop Social Media Recruitment and LinkedIn - MSC Utrecht january 2014
1. - Workshop Social Media Recruitment and LinkedIn - TiasNimbas – 10/01/2014 -
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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2. Introduction – Ayman van Bregt
- Digital Strategist with a focus
on turning digital (and social)
media into digital value, digital
experiences and social
business
- Co-founder NSMA
(Dutch Social Media Academy)
http://about.me/aymanvanbregt
Twitter: @aymanvanbregt
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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3. Overview
1. Social media and recruitment
2. LinkedIn Basics
3. Making LinkedIn work for you
4. Tips to optimize your profile and getting the most out of
LinkedIn
Slides are available via http://www.slideshare.net/nsma
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4. Social media and recruitment
h#p://youtu.be/KU51MSNZrLc
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5. Social media and recruitment
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6. Speed of social media
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7. Defining social media
‘Social media describes
online tools and platforms
that people use to share
opinions, insights,
experiences and
perspectives with each
other.
Social media can take many
forms, including text,
images, audio and video.
Populair social mediums
include blos, message
boards, podcasts, wikis and
vlogs’
- Dion Hinchcliffe - (2006)
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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8. Defining social media
‘Social media describes
online tools and platforms
that people use to share
opinions, insights,
experiences and
perspectives with each
other.
Social media can take many
forms, including text,
images, audio and video.
Populair social mediums
include blos, message
boards, podcasts, wikis and
vlogs’
- Dion Hinchcliffe - (2006)
‘Social media are the online
conversational channels
where your business
becomes the de facto
source of insight,
information and community
through interaction and
dialogue with your
customers and create a slow
term bond’
‘Media that enables you to
express and stimulate social
behavior and gives you the
opportunity to show interest
in key persons’
- Mitch Joel - (2010)
- Ayman van Bregt - (2012)
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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9. Defining social media
‘Social media describes
online tools and platforms
that people use to share
opinions, insights,
experiences and
perspectives with each
Func;on
other.
Social media can take many
forms, including text,
images, audio and video.
Populair social mediums
include blos, message
boards, podcasts, wikis and
vlogs’
- Dion Hinchcliffe - (2006)
‘Social media are the online
conversational channels
where your business
Value
becomes the de facto
source of insight,
information and community
through interaction and
dialogue with your
customers and create a slow
term bond’
‘Media that enables you to
express and stimulate social
behavior and gives you the
Behavior
opportunity to show interest
in key persons’
- Mitch Joel - (2010)
- Ayman van Bregt - (2012)
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10. Quiz
Based upon this definition of Social Media...
‘Social media describes online tools and platforms that
people use to share opinions, insights, experiences and
perspectives with each other.’
Do you consider yourself an active social media user
based upon the 2006 definition?
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11. Quiz
Based upon this definition of Social Media...
‘Media that enables you to express and stimulate social
behavior and gives you the opportunity to show interest in
key persons’
Do you consider yourself an active social media user
based upon the 2012 definition?
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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12. The social media landscape
‘Choose wisely
and go step by
step’
h#p://www.theconversa;onprism.com/
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13. Social technographics (user activity)
Inac%ves
Spectators
Joiners
Do
not
use
View
and
social
read
media
web-‐
content
Have
a
profile
on
a
social
network
site
Collectors
Cri%cs
Conversa% Creators
onalists
Collect
web-‐
content
Post
social
Produce
media
web-‐
content
content
Respond
to
web-‐
content
‘Not everybody uses social media the same way’
Source:
Forrester
Research
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14. Social media used around the world
http://vincos.it/world-map-of-social-networks/
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15. Social media used around the world
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16. Social media used around the world
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17. Social media used in business
‘The state of B2B Social Media 2013’
h#p://www.b2bmarke;ng.net/knowledgebank/social-‐media-‐marke;ng/features/infographic-‐state-‐b2b-‐social-‐media-‐2013
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19. Social recruitment
Overthink your online identity
Source:
Careerenlightment
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20. Social recruitment
LinkedIn is the
preferred
social network
for recruiters
to start.
Source:
LinkedIn
Global
Recrui;ng
Trends
Survey
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21. The impact of LinkedIn
Source:
Jobvite
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22. The impact of LinkedIn
Source:
Jobvite
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23. The impact of LinkedIn
Source:
Jobvite
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24. The impact of LinkedIn
‘LinkedIn provides work for an increasing amount of jobseekers’
Source:
Jobvite
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25. Overview
1. Social media and recruitment
2. LinkedIn Basics
3. Making LinkedIn work for you
4. Tips to optimize your profile and getting the most out of
LinkedIn
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28. What is LinkedIn?
‘LinkedIn is the world’s largest professional network with over
259 million members and growing every day.
LinkedIn connects you to your trusted contacts and helps you
exchange knowledge, ideas, and opportunities with a broader
network of professionals’
Source:
LinkedIn
Help
Center
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29. LinkedIn Numbers and facts
- 74 Mio North-America
- 39 Mio Europe
- 4,5 Mio Dutch members
- 62% male, 38% female
- 24% entrepreneurs
- Business services and
technology are the best
represented industries
- 5.7 billion searches (2012)
Source:
LinkedIn
About
&
NSMA
Photo:
Lazy
Person
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31. The effect of social networking
- Strongly connected small networks
- Link to other networks
- Connected subnetworks
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32. The effect of social networking
Source:
Anatomy
of
Facebook
Research by Facebook and the University of Milan
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33. Networking - 1st, 2nd and 3rd degree connections
The networking
economy – We
are globally
connected...
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34. The ecosystem of LinkedIn
h#p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/
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35. The ecosystem of LinkedIn
LinkedIn Jobs
linkedin.com/jobs
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36. The ecosystem of LinkedIn
LinkedIn Jobs
Example of
an open job
linkedin.com/jobs
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37. The ecosystem of LinkedIn
LinkedIn Jobs
The Netherlands: 4000 – 5000 job positions
United Kingdom: 18,000 – 20,000 job positions
United States: 160,000 – 170,000 job positions
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38. The ecosystem of LinkedIn
LinkedIn Companies
linkedin.com/companies
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39. The ecosystem of LinkedIn
LinkedIn Companies
Careers
Finding employees
Products / Services
Recommendations
linkedin.com/companies
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40. The ecosystem of LinkedIn
h#p://www.youtube.com/watch?v=tu1ugJKXrVM
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41. Social recruitment on LinkedIn
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42. Take aways video LinkedIn - Unilever
1. LinkedIn takes the centre of Unilever as an employment brand
2. Build engagement with communities (dynamic content)
3. Using power of Unilever employees
4. From proces driven approach to a talent acquisition strategy
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43. The ecosystem of LinkedIn
LinkedIn Companies
The Netherlands: > 120,000 company pages
United Kingdom: > 200,000 company pages
United States: > 800,000 company pages
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44. The ecosystem of LinkedIn
LinkedIn Groups
linkedin.com/directory/
groups
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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45. The ecosystem of LinkedIn
LinkedIn Groups
Networking
Knowledge sharing
Thought leadership
Career opportunities
linkedin.com/directory/
groups
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46. The ecosystem of LinkedIn
LinkedIn Groups
Total: > 1,800,000 groups
Finance: > 14,000 groups
Dutch: > 75,000 groups
Marketing: > 45,000 groups
English: > 1,500,000 groups
Change management:
> 1,200 groups
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47. Overview
1. Social media and recruitment
2. LinkedIn Basics
3. Making LinkedIn work for you
4. Tips to optimize your profile and getting the most out of
LinkedIn
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
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49. LinkedIn Profile Strength
Why a strong
profile?
Present yourself
as a professional
Higher ranking in
search results
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50. LinkedIn Profile Strength
Three levels:
Intermediate (*)
Expert (**)
All-Star (***)
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51. Making LinkedIn work for you
Assignment - Phase 1
Set your ambitions
Source:
h#p://flic.kr/p/fSGFX4
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52. LinkedIn Profile
Why add skills?
Personal branding
Search function
(for recruiters)
Endorsements
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54. Making LinkedIn work for you
Assignment – Phase 2
Making the right
connections
Source:
h#p://flic.kr/p/ag7QB6
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55. Assignment Phase 2
Communicate with your professional headline
- Don’t only tell what your role is
- Tell what you do and what you can solve
Show your value!
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57. Making LinkedIn work for you
Assignment – Phase 3
Op;mise
Become
visible
Consume
Be
informed
Present
Three steps to
making
LinkedIn work
for you
Show
your
knowledge
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58. Networking - People you may know
LinkedIn shows
suggestions
based upon
information on
your profile and
your e-mail
addresses
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59. Networking - Who’s viewed your profile
See who has
visited your
profile recently
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60. Networking - Interact
‘Expand your
network’
Always include a
personal message
1: Connect when you know the
person
2: Get introduced through a
connection
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61. Networking – Status updates
Show your expertise by sharing messages
Increase your visibility
Call to (inter)action
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62. Overview
1. Social media and recruitment
2. LinkedIn Basics
3. Making LinkedIn work for you
4. Tips to optimize your profile and getting the most out of
LinkedIn
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63. Set your language(s)
National and / or International?
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64. Add sections to your profile
- Certifications
- Courses
- Honors and Awards
- Languages
- Organizations
- Projects
- Patents
- Skills
- Test Scores
- Volunteer Experience &
Causes
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65. Change the order of your profile
Let the most
important
sections stand
out
Drag to rearrange profile sections
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66. Check your profile for spelling over and over!
Would you want to be an expert in pubic relations?
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67. Check your profile for spelling over and over!
Would you want to be an expert in pubic relations?
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69. Making LinkedIn work for you
1. Define yourself as a personal brand in three words
2. Search for these words on LinkedIn
3. Analyze the top 5 profiles and learn how to improve your profile
4. Monitor improvement with information and statistics of how
often you show up in searches
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70. Summary
! A complete profile with relevant keywords makes you stand out more and contributes to
be found better bij recruiters on LinkedIn
! Keep in touch with connections and expand your network
! Participate in groups and get noticed by recruiters and professionals
! Find relevant jobs and apply
! Follow companies to stay up to date
! Strengthen your personal brand with LinkedIn Endorsements
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71. Quick wins
The potential of social media
http://youtu.be/F7pYHN9iC9I
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74. Use the tips in the toolkit to your advantage
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75. Contact
Connect with us...
Drop your social media questions in our LinkedIn-group
http://bit.ly/socialmedia-groep
ayman@nsma.nl
Twitter: @aymanvanbregt & @nsma_
LinkedIn: http://linkd.in/nsma
Presentation available via:
http://www.slideshare.net/nsma
Workshop Social Media Recruitment and LinkedIn - TiasNimbas
Follow our tips & tricks (Dutch)...
http://www.socialmediaacademie.nl
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