In today's increasingly distracted marketplaces, engaging employees is crucial to retain customers. Here's how to do both...

1. going for brand dominance
A distracted audience, an inside-out approach.
All content contained within is the exclusive property of Novel Brand Communications. Not to be used without written permission.

2. What will be effective
branding among today’s
highly “distracted” audiences?

3. Execute with Build
Integrate your Cultivate a growing
branded relationships by
marketing and community of
messaging, and listening &
employee loyal customers!
tools that enable adding value at
communications efficiency and
strategies. all touch points.
consistency.

4. Engaging customers
today requires a variety of
integrated marketing tactics.

5. Internet / E-mail Marketing
Online marketing tactics should pull traffic,
generate a consistent flow of leads, help you
convert those leads, and event allow you to
manage those leads efficiently.
Public Relations
Every opportunity to tell your story with
credibility. PR should also position your
company as a leader in the market. This
should include press releases to announce
new business, offerings and company
developments; as well as story pitches to
select business media.
Social Networking
Two-way communications help to garner
otherwise elusive feedback from customers.
Social networking can also position your
authors as thought-leaders; and help business
development/sales professionals add value to
customer relationships through earnest and
value-added content.

6. A website that serves as an online
marketing / business hub.
Complete with integrated campaigns, tracking
and reporting tools, this customized online
marketing hub and complete business center
delivers all the necessities to grow your online
business:
Content Management System (CMS) that’s
easy to use, for your staff to manage content
internally.
E-mail, Internet marketing and SEO tools that
your company can track and manage
internally.
Online store / product management and
payment solution, for successful e-commerce.
Customer relationship management (CRM)
tools necessary to grow sales and manage
customer relationships in today’s “business
2.0” world.
Tracking and reporting tools required to
evaluate behavior and campaigns, allowing
you to maximize ROI.
Messaging and copy written initially by our
team, to engage visitors and brand your
company with clarity, charisma and credibility
in the marketplace.

7. Retaining a brand-focused
workforce requires a
variety of engagement tactics.

8. Employee Communications
Internal communications should inform, direct
and empower employees by clearly defining
vision, goals and specific objectives.
Employees should understand what desired
behavior and results “look like”; and also know
where they stand.
In this way employees are able to deliver the
brand promise at every customer touch point.
Employee Recognition
Studies have shown that one of the most
impactful contributors to employee morale and
productivity is recognition. If done right, a
recognition program can be done at nominal
cost with high returns.
Incentive Rewards Programs
Employees are motivated by incentive
rewards programs; they have been shown to
directly boost sales and thus the bottom line.

9. We don’t leave you hanging.

10. We Are Your Complete Outsourced
Communications Department
Integrated Say yes to experience, expertise, resources
Communications and the fresh perspective of an objective
Strategy
agency. Say no to hiring additional headcount
to deliver the same old results.
We provide any communication services you
need to meet your marketing objectives, on
retainer and/or per-project basis.
Integrated Employee
Multi-Channel Communication
Campaigns Programs
Management
Marketing & PR Campaigns
Employee Communications
Rewards and Recognition Programs
Launch and Re-Brand Campaigns
Customers Thought-Leaders Stakeholders Employees
Customer Loyalty Programs
Creative Services
Track and
Measure: Graphic Design
What Works? Website Development
Interactive Development
Writing and Editing

11. Let’s get started on your
community!
Novel Brand Communications
E-mail us:
audrey@novelbrand.com
Visit us online:
www.novelbrand.com
Call us:
(404) 936-3835