Unit III Persuasive communication - Circulars, Publicity material, news letters, Notices and advertisements, Leaflets, Invitation; Internal communication - memoranda, meeting documentation, Reports, Types of reports, Writing of reports.

1. PREPARED BY
NIJAZ N

2. • Clear purposeful communication can
– Remove obstacles
– Build Support
– Change Perception
– Influence behavior
– Speed decision making & action
• Writing reveals one’s ability to think clearly and to use language
effectively.

3. • Are a highly effective way to communicate with employees
or customers.
• Circulars are an inexpensive and fast way to distribute
information.
• Managers can create a circular on their computer and print
out multiple copies in 30 minutes or less.
• The most important feature is the heading, which targets a
specific audience.

5. • Anything used to
publicise or raise
awareness of the
Council's work,
including but not
limited to posters.

6. • A bulletin issued
periodically to the
members of a society,
business, or organization.
• Report or open letter
giving informal or
confidential news of
interest to a special group

7. • An announcement containing information about an event.
• A sign posted in a public place as an advertisement.

8. • Advertising is a form of
communication for marketing
and used to encourage,
persuade, or manipulate an
audience (viewers, readers or
listeners; sometimes a specific
group) to continue or take
some new action
• A public promotion of some
product or service

9. • A leaflet is a written or pictorial message on a single
sheet of paper.
• Standard leaflets contain general propaganda messages
intended for repeated use in all types of psychological
operations.

11. • An Invitation letter is a
simple letter written to
invite or request the
presence of an
individual or groups of
patrons for a celebration
or an important
function.

12. PREPARED BY
NIJAZ N
ASST PROFESSOR
C H MOHD’ MEMORIAL COLLEGE FOR ADVANCED
STUDIES

13. • Is the dialogic process between employees and
employer, and employees and employees.
• Communication between employees is very often far
more powerful than any communication from employer
to employee.

14. • A written proposal or
reminder.
• A note, document or other
communication that helps
the memory by recording
events or observations on a
topic, such as may be used
in a business office.
• Plural of memorandum.

15. • Notice : Before the meeting.
– Sent to those who have the right to attend the meeting.
– Should reach within reasonable time. (Should include Day -Date
–time – Place)
• Agenda : Before the meeting
– Official list of things to be done or dealt with in meeting.
• Minutes : During the meeting.
– Official record of discussion held and decisions taken during the
meeting.
– Serve as an aid to memory