2. The Concept….. REFERENT SIGNIFIER SIGNIFIED The actual thing referred to The physical form of the sign The concept that (word or image) enters our mind when we see the signifier
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4. Connotation – is the derived meaning.Example: Denotation (red rose) Connotation (love)
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6. Task In Small groups pick a card. Conduct a semiotic analysis on the images, suggesting what connotations can be derived from them and why the producers of the TV Drama might have used them.