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FRIENDING 
the class of 
2020
WHO IS IN 
THE 
ROOM?
nick jensen
nebraska
nebraska
nebraska
nebraska
nebraska
new york city
new york city
new york city
new york city
new york city
new york city
@hashtagnick
FRIENDING 
the class of 
2020
A GOOD HOCKEY PLAYER 
PLAYS WHERE THE PUCK IS. 
A GREAT HOCKEY PLAYER 
PLAYS WHERE THE PUCK IS 
GOING TO BE. 
“ 
”
Teens 
Multitask 
Constantly
Teens tackle 
6-7 tasks 
Simultaneously
Middle Schoolers 
stayed on task 
for only 3 minutes
for only 3 minutes 
#brevity
Generation 
mobile
SDOFIJEOFISDFASOIEA 
SDFJSDOFINSODIFNSOD 
FNSODFNSODIFJSOIDFJ 
ASDFNASLDKFNLSDFJO 
SDIFJOSDFNWEFNAOW 
EIFHOSFSSDFOISDUFPO 
IUSDFOIASDFPOIASJDF
TEENS LIKE TEXTING
Email is dead.
65% of grade schoolers 
will probably do work... 
not yet invented.
Texting... FTW
FOMO
Teens document their 
EXPERIENCES
I share 
Therefore 
I am
Seen
Seen 
Watching
Seen Watching
WHERE THE 
PUCK IS GOING 
TO BE. 
“ 
”
NYU OFFICE OF 
INTERACTIVE 
MEDIA
social media 
global editor 
storyteller
in 140 characters or fewer, 
why are you perfect for this role?
in 140 characters or fewer, 
why are you perfect for this role? 
Caves paper virtual. 
I already spend hours online, 
I'd love to also show off my NYU pride & 
revolutionize how people 'do' college.
what’s missing in the telling of the 
NYU story. How would you fix it?
what’s missing in the telling of the 
NYU story. How would you fix it? 
what role does social media play 
in community at nyu?
what’s missing in the telling of the 
NYU story. How would you fix it? 
what role does social media play 
in community at nyu? 
what are 5 things you would change 
regarding social media at nyu?
OUR CULTURE CODE 
WE ARE 
HASHTAGNYU 
THIS IS OUR 
CULTURE CODE
Our 
culture 
is Our 
secret sauce
ATTENTION TO DETAIL
ATTENTION TO DETAIL
SET STANDARDS
hashtagnyu 
on facebook, twitter, tumblr, 
foursquare, instagram, pinterest, 
spotify, and google+
N 
a 
SHRINK. 
BUILD. 
D 
SHARE.
SHRINKing the 
psychological size of your university
Hanna Armour 
whoever decided to give JSex control of the 
hashtagNYU instagram account should be running 
our school. best instagrams ever. #Legs 
#LegsIsSoCute #JSexLovesLegs 
7 minutes ago near New York
BUIcLomDmIuNnitGy
SHAyoRurI sNtoGry
it’s just too far.
alumni pride
shared experiences
shared experiences
shared experiences
shared experiences
shared experiences
shared experiences
shared experiences
shared experiences
crowdsourcing
don’t reinvent the wheel
better communications
communicating 
with 
faculty & staff
Hello, 
It is my pleasure to present to you the top ten NEW and/ 
or EXPANDED initiatives we are launching for students 
this fall. Best of luck with school opening and thank you 
for your continuing support of Student Affairs. 
One Word, One World 
Freshmen and undergraduate transfers were given the 
opportunity to submit a brief video or photo expressing 
one word that best exemplifies them. We received 
submissions from 37 countries, every school, and every 
freshman site around the globe (New York, Abu Dhabi, 
Shanghai, London, Paris, and Florence). The finalists 
were played at the President's Welcome yesterday; this 
three minute video will rock your world: One Word, One 
World (and many Student Affairs programs) were 
organized and promoted using social media such as 
Facebook, Twitter, and Tumblr. The initiative was 
managed by "hashtagNYU", a new presence in Student 
Affairs that seeks to build digital community and connect 
with students in new, thoughtful ways utilizing social 
media. 
Museum Gateway 
All NYU students can now visit some of the city's finest 
museums and cultural institutions for FREE by showing 
their student NYUCard at participating institutions. Faculty 
members, club advisers, and student leaders who wish to 
plan visits for groups of 15 or more should contact our 
office in advance. Three of our museum partners are
engyoaurg steudents
pick your 
platforms 
wisely
are we listening?
SOCIAL IS 
A TWO-WAY STREET
SOCIAL IS 
A TWO-WAY STREET 
OR MORE LIKE 
A TRAFFIC CIRCLE
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE GOOD
ENGAGE 
WITH 
THE BAD
ENGAGE 
WITH 
THE BAD
ENGAGE 
WITH 
THE BAD
ENGAGE 
WITH 
THE BAD
ENGAGE 
WITH 
THE BAD
ENGAGE 
WITH 
THE BAD
ENGAGE 
WITH 
THE BAD
COMPLAINTS
COMPLAINTS
COMPLAINTS
COMPLAINTS
COMPLAINTS
AVOID 
THE 
UGLY
Be 
Real
Be 
Smart
Be 
Nice
Engagement 
IT’S NOT ROCKET SCIENCE
Engagement 
IT’S NOT ROCKET SCIENCE
WE CRAVE 
HUMAN INTERACTION
WE CRAVE 
HUMAN INTERACTION 
RETURN THE 
HIGH-FIVE
RETURN THE HIGH-FIVE
RETURN THE HIGH-FIVE
RETURN THE HIGH-FIVE
ATTEMPT TO SOLVE PROBLEMS
ATTEMPT TO SOLVE PROBLEMS
ATTEMPT TO SOLVE PROBLEMS
ATTEMPT TO SOLVE PROBLEMS
nick.jensen@nyu.edu 
@HashtagNYU @nickj47
THANK YOU nick.jensen@nyu.edu 
@HashtagNYU @nickj47

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Friending the Class of 2020