Levi Strauss & Co. is an American clothing company founded in 1853 by Bavarian immigrant Levi Strauss. It is best known for manufacturing and marketing Levi's brand jeans. The company has its corporate headquarters in San Francisco and operates three geographic divisions worldwide. Levi's core values include empathy, originality, integrity, and courage. In addition to Levi's jeans, the company also owns brands such as Dockers khakis and Denizen affordable jeans.

1. PRESENT BY : NG YING CUI (11)
LIM JING YEE (13)

2. LEVI STRAUS
HE
IS…

3.  Levi Strauss & Co. （LS&CO or simply Levi‘s)
 American clothing company
 Created by Levi Strauss, a Bavarian immigrant(巴伐利
亚,德国) who sold dry goods to miners(矿工)
 In 1873, Levi Strauss and tailor Jacob Davis received
a U.S. patent（获得专利）
 In 1959 it began exporting, and during the 1960s Levi
jeans became enormously popular worldwide and selling
its wares in 110 countries worldwide.

6.  Corporate headquarters （公司总部）:
Levi’s Plaza, San Francisco
 Three geographic divisions：
1. Levi Strauss Americas (LSA), based in the San
Francisco headquarters
2. Levi Strauss Europe, Middle East and Africa
(LSEMA), based in Brussels
3. Asia Pacific Division (APD), based in Singapore

7. 1. EMPATHY（同理心） — WALKING IN OTHER PEOPLE’S
SHOES
2. ORIGINALITY — BEING AUTHENTIC AND INNOVATIVE
3. INTEGRITY — DOING THE RIGHT THING
4. COURAGE — STANDING UP FOR WHAT WE BELIEVE

11. is a brand of khaki
garments.（服装）
In January 2010，The
Dockers Brand launched
an advertising campaign
with the tagline “wear
the Pants”, was marketed

13.  Launched in 2003
 offers high-quality, fashionable jeans at
affordable prices
 Jeans are sewn from premium heavy-weight
denim for exceptional durability（耐用性）, then
carefully detailed with vintage-inspired（复古风
味）finishes — leaving you with a one-of-a-kind
pair that truly lasts.

14. Denizen means “inhabitant:” belonging to a
community of family and friends.
In the summer of 2011, the dENiZEN® brand
launched in the United States, providing great-
fitting, great-looking, well-made jeans.