1. Dichung.vn
Think transportation, Think Dichung.vn

2. Contents
1. Overview
6. Marketing strategy
2. Mission and Vision
7. Operation
3. Social problem
8. Management
4.
Market, opportunity
9. Finance
5.
Our business model
10. Result and impact

3. What is Rideshare?
Rideshare ( carpool), describe action that one
person connect and share the empty seats of his
vehicle with another. Rideshare utilize the empty
seats and reduces each person's travel costs such
as fuel cost, tolls, and the stress of driving

4. Some cases people use ridesharing
• Sharing Taxi
• Ridesharing to airport or station
• Ridesharing to the offices, universities
• Ridesharing to events, public places
• Ridesharing to hometown
• Ridesharing for tourism
• Ridesharing to take on/off the kids

5. What is Dichung.vn?
Introduce video:
http://bit.ly/1dOTJx0
Dichung.vn is an online - mobile social
ridesharing platform that helps people to share
(sell) available seats on their vehicles with their
friends or trusted people

6. Idea
Utilize the power of Social medias and Mobile services

7. Dichung similar model
Very hot startup in Europe
Served 200M miles of
ridesharing, saved 100 mils USD

8. Our Challenge
1) Mentality.
Ridesharing is safety?
2) Technology. Ridesharing is convenience?
3)
Payment.
How to share the cost and how to pay?
I feel unsafe
inconvenience
I don’t want to share my private vehicle
Young (<25)
I find no need
old (>25)
payment is unsure
no reason
other reasons
0
5
10
15
20
25
Source: Potential users survey.
“The reasons why you do not use ridesharing?”
30
35

9. Our Solution
1)
Tools to verify the trust of potential road-mate: Free tool
(verify over social network, community rating and comment
system), fee-paid service ( verify over third party)
2)
User-friendly design philosophy and customized functions for
Vietnam condition: multi platform ( website, mobile app,
SMS, IVR), multi vehicles( car, motorbike, bus, taxi..), multi
payment method ( internet banking, virtual pocket, wire
transfer, credit card…)
3)
Automatic calculating the distance and cost combine with
payment intermediary service to ensure the transaction

10. Customers’ willingness if we support
above functions
old (>25)
young (<25)
20
120
18
100
16
14
80
12
old (>25)
10
young (<25)
60
8
40
6
4
20
2
0
0
Consider
No
No idea
Yes
Consider
No
Source: Potential users survey
No idea
Yes

11. Market & Opportunity
30,000
40
Millions bils VND
Vehicles
Annual social cost of
traffic jam in Hanoi and
Ho Chi Minh City
70%
Pecentage of people
who travell alone on
the street

12. Social issues concerning
old (>25)
young (<25)
80
250
70
200
60
50
150
40
young (<25)
old (>25)
100
30
50
20
10
0
Interested in
fuel cost isue
0
Interested in
fuel cost isue
Interested in
airpollution
Interested in
noise pollution
Interested in
airpollution
Interested in
traffic jam
Source: Potential users survey
Interested in
noise
pollution
Interested in
traffic jam

13. Our Vision
Create a new culture of
transportation in
Vietnam
[insert team photo]
Our Mission
Dichung.vn will be a
niche ridesharing social
network and market
place for people trading
their empty seat

14. Our approach
We want to build a culture than a product

15. Our Target (after 3 years)
 Social impact:
•500,000 users, equal to 1,5% vehicle will use Dichung.vn to
share their rides
•Save 6,6 million tons CO2 and save 2,5 million USD
gasoline expense annually ( not include social cost saving
from reducing traffic jam)
 Financial statement
•self funding after 3 years
•ROI: 41% and SROI: 1,931% at year 4th

16. Our Business Model
Users
Brands /
Manufacturers
Transportation
Companies
Dichung.vn
We connect the values between users (C2C),
transportation companies and brands with user (B2C)

17. Marketing
 Target market:
• Individual and groups of interest: Focus on Students
and Officers living in big cities
• Transportation companies: Taxi firms and long
distance transportation services
• Advertisers: Big brands of vehicle manufacturers like
Toyota, Suzuki, Honda,...
 Pricing policy:
• Free for individual for basic services of Dichung.vn
• Charging on value added services, commercial user (ex:
transportation company) , and advertisers

18. Motivations to do ridesharing
old (>25)
young (<25)
60
180
160
50
140
40
120
100
30
•
20
80
old (>25)
60
40
10
20
0
0
Source: Potential users survey
young (<25)

19. Marketing Strategy
Friend,
Relative
Basic
version
Groups of
interest
-Group Version
(Group.dichung.vn)
Members of
organization
Schoolpool
Version
Stranger
Public version
University
Version
Corporate
version
We will build community by step-up strategy

20. Marketing Strategy
Places Ranking
Traffic
information
Travel.
Ridesharing
Price
comparison
Online booking
Events
We will use more easy add-on services to attract people to do ridesharing

21. Marketing Channel
 Online marketing
• Forum, blog, social networks, SEO, banner exchange..
• Mobile and Email Marketing
• Online event prize, completion..
Mass Media:
• Radio : XoneFM, VOV giao thông,....
• Newspape: IT ( 7 ngày công nghệ, thế giới số..) , Young (hoahoctro,
•
sinh vien, tuoitre..)
TV: program relate to technology and transportation and environment
Offline marketing :
• Bus ads, special place ads…
• Offline event (price)
• University and school event
• Join partner event related to environment, traffic, living green…

22. Management
1. Form of company: Dichung Joint Stock Company
2. Dichung plan to operate a team of 10 people
3. Dichung company structure:
CEO
Business
Sales Marketing CRM
Technical
Web
Designer
Back office
System Accountant Admin

23. Our team
Nguyễn Thành Nam
Investment specialist, love to
bring technology to solve social
problems
Nguyễn Minh Quang
ICT man, CEO of VDEC, an online
mobile product development
company
Nguyễn Văn Hùng
Web master with over 5 years
experience
.

24. Our team
Nguyễn Minh Đức
Web Designer with over 4 years
experience
Nguyễn Hữu Sơn
CTO, system admin
.
Đinh Ngọc Minh
Marketing specialist
.

25. Nhu cầu Tài chính
Financial

Expect source of Revenue:
1.
Brokerage fee (online booking services)
2.
Value added services: SMS, IVR1900
3.
Online advertising
4.
Interest rate from online money of Dichung users
5.
Verification fee

Main cost structure:
1.
Human, office and Utilities
2.
Server + hosting
3.
Sales and marketing

26. Roadmap for the first year
Start:
Setup our company
1
1/1/2013
Period 1:
Finish online
payment and online
booking service
2
31/03/2012
Period 2:
Group version and
verify service
3
30/06/2013
Period 3:
Finish important value
added services
4
31/12/2013

27. Financial Needs ( VNĐ)
F
2013
Deficit/Surplus Budget
Source of fund
1. Self Funding from co-founder
2. Sponsor from CSIP (www.csip.vn )
2014
-715.300.000
-843.638.996
600,000,000
300,000,000
200,000,000
2015
-660.580.000
500,000,000
3. Other sponsors ( cash và gifts)
4. Invest money or loan from social
investor ( or venture capital or Crowdfunding )
Total
(*) : prefer option
1,000,000,000(*)
800,000,000
1,000,000,000
1,000,000,000
1,000,000,000
Current Exchange rate: 1USD=20,000 VNĐ

28. Thank you!
Thank you

29. The end- Some quote!
Traffic management does not mean
that force people to give-up personal
vehicles to use public transport but to
give them some alternatives that more
wisdom, intelligence and economic
Mr. Tony Blair – former Prime Minister of British.
I am also willing to ridesharing with other
officials, that would be fun.
Mr Dinh La Thang- Head of Ministry of Transportation