Program brief from Fullbridge.

1. APICORP
Competencies for Change Leadership Program
Executive Education Program
For Private Equity Professionals – November 2016

2. The Fullbridge Approach
Competitive business landscapes change overnight, which means that staying relevant, moving
forward and growing your company requires a culture of nimble, smart innovation. Fullbridge
teaches young professionals communication, teamwork, design thinking and leadership —
setting the stage for companies to stay one step ahead and successfully compete.
At Fullbridge, we build long-term partnerships to help you identify and develop high-potential
new hires, young professionals and emerging leaders. Our programs are results-driven
solutions that feature practical, real-world applications. Guided by industry-expert coaches
and passionate mentors, we deliver quality at an accelerated pace. In addition, rigorous
assessments prove the short and long-term results of each program — so you always know how
your investment is performing.
We can help you create a culture of innovation, where employees collaborate and
communicate efficiently to keep you highly competitive and freshly relevant.

3. Competencies Covered
3
Fullbridge program offers results-driven solutions mastered through practical, real-world,
business applications — guided by expert coaching and passionate mentorship, assuring the
delivery of quality developmental skills.
Below is a listing of the competencies Apicorp requires and how we cover them in the 5 days
program:
Competency Applied In the Following Units
Achievement Orientation All Units of the Program
Flexibility & Adaptability Teamwork, Understanding Customers, Design Thinking, and
Globalization
Self Awareness &
Management
Self Awareness & all units of the Program
Social Awareness Self Awareness & all units of the Program
Teamwork & Cooperation Teamwork, Self Awareness & all units of the Program
Concern for Order/Clarity Intro to Effective Presentation & Presenting Your Ideas
Change Leadership Strategy, Innovation, and Brand & Analyzing Business
Performance

4. 5-Day Soft Skills Calendar
4
Team Project
Effective Presentations
Professional Development
Business Analysis
Day 1 Day 2 Day 3 Day 4 Day 5
MorningAfternoon

5. Self Awareness Unit
5
Topics Covered:
● Professional Presence
● Knowing Your Style: MBTI
● Self and Social Awareness
● Communicating with Impact (EI)
This unit develops an understanding of personality types and work styles. It will start by
focusing on self-awareness and then move into interpersonal emotional intelligence.

6. Effective Teamwork Unit
6
Topics Covered:
● Successful Teams
● Interactive Real Life Team Simulation
● Decision making in Teams
● Becoming a Dynamic Team Member
Building on the Self-Awareness unit, this unit continues to build emotional intelligence
by exploring why teams matter, the process of building teams and working effectively
within them.

7. Intro to Effective Presentation Unit
7
Topics Covered:
● Top-Down Thinking
● Structuring Your Thoughts
● Crafting an Email
● Mastering the Email
The focus of this unit is on how to structure an argument, build a document, set up a
productive meeting, and effectively communicate a message.

8. Fullbridge Design Thinking Unit
8
Topics Covered:
● Team Design Exercise
● What is Design Thinking
● What is the Design Thinking Process
● Methods to Identify Customer Needs
The unit covers what Design Thinking is, how to practice it, and why it is a vital tool for
innovation in the rapidly evolving world in which we operate.

9. Strategy, Innovation, and Brand Unit
9
Topics Covered:
● Introduction to Strategy
● Introduction to Innovation
● Introduction to Brand and Sustainable Value
● Strategy and Innovation - Case Study Exercise
This unit builds on the topic of innovation previously covered in Design Thinking. It
develops a key set of tools to analyze a business, including its strategic positioning,
how it thinks about and manages innovation, and how it develops a brand with
sustainable value.

10. Understanding Customers Unit
10
Topics Covered:
● From Analysis to Understanding
● Listening
● Beyond Listening
● Integrative Negotiation Team Exercise
Whether with an external client or with an internal department in your company with
whom you are collaborating, creating win-win outcomes for sales and negotiations for
products, services, or ideas is critical for one’s career success. This unit also
emphasizes the importance of being a good listener in the business world.

11. Analyzing Business Performance Unit
11
Topics Covered:
● Company Effectiveness
● Industry Analysis
● Analyzing Data
● Other Performance Metrics
This unit exposes participants to the key business performance metrics and how to use
them to analyze, evaluate, and eventually improve a company’s performance

12. Presenting Your Ideas Unit
12
Topics Covered:
● Presenting with PowerPoint
● Showing Data Effectively
● Effective Oral Presentation - Case Study Exercise
● Creating Engaging Communication
Building on the Effective Communication unit, this exercise-driven unit, will concentrate
on building an argument using Top Down Thinking. The focus is on constructing
powerful communications.

13. Globalization and Team Milestone Project Units
13
Topics Covered:
● Introduction to Globalization
● Final Project: Starbucks Arabia
In these final 2 units, participants will learn how companies think about global
expansion and operating in new markets. The milestone project utilizes acquired
knowledge on business analysis and communication to help a company develop an
expansion strategy into a new market, namely Saudi Arabia.

14. Empowering young professionals to succeed in the global
economy