Building Genuine Relationships

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Neville Hobson

Negócios Tecnologia

http://www.flickr.com/photos/thomashawk/27864488/

http://www.flickr.com/photos/sayan51/3233670215/

http://www.flickr.com/photos/beltzner/2462056298/

http://www.flickr.com/photos/npv3605/3213338284/

Consumers, citizens and employees have changed.
 We don’t trust “corporate-speak”
 We fast-forward our PVRs through the
interruptions
 We pull content that interests us
 We create our own content, original and
mashups
 We pay close attention to (and are influenced
by) word of mouth

Then Now
Cradle to grave Portfolio career
Loyalty Transactional relationship
Dependence Independence
Employees as human resources Creative talent on loan
Employees Citizens
Big companies / institutions My own group / company
Command and control, paternalism Inclusivity based on mutual respect
CEO = God CEO = Guide
I left the company I left my boss
Local community Workplace communities

http://www.enterprise2dot0.com/

1. Channels have Imperatives:
fragmented  You must reach the
2. Trust is critical new influencers
3. Social media have  Transparency is
arrived required
4. The customer is in  Engage in the
control (kind of) conversation or fail
5. Content creation and to communicate
distribution have
been democratized

Transparency

Timeliness

Truthfulness

Trust

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Building Genuine Relationships

1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009

2. http://www.onlinemeetingrooms.com/

4. http://www.flickr.com/photos/thomashawk/27864488/

5. http://www.flickr.com/photos/sayan51/3233670215/

6. http://www.flickr.com/photos/beltzner/2462056298/

7. http://www.flickr.com/photos/npv3605/3213338284/

10.

11.

12.

13. http://www.edelman.com/trust/2009/

14. Consumers, citizens and employees have changed.  We don’t trust “corporate-speak”  We fast-forward our PVRs through the interruptions  We pull content that interests us  We create our own content, original and mashups  We pay close attention to (and are influenced by) word of mouth

15. http://theconversationprism.com/

16. Then Now Cradle to grave Portfolio career Loyalty Transactional relationship Dependence Independence Employees as human resources Creative talent on loan Employees Citizens Big companies / institutions My own group / company Command and control, paternalism Inclusivity based on mutual respect CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities http://www.enterprise2dot0.com/

17.

18.

19.

20.

21.

22.

23.

24. 1. Channels have Imperatives: fragmented  You must reach the 2. Trust is critical new influencers 3. Social media have  Transparency is arrived required 4. The customer is in  Engage in the control (kind of) conversation or fail 5. Content creation and to communicate distribution have been democratized

25. 1.Listen 2.Learn 3.Engage

26. Transparency Timeliness Truthfulness Trust

27.

28.

29. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009

Building Genuine Relationships

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Building Genuine Relationships