21. 2. Your Twitterstream is boring
‣ You need valuable content.
‣ Audience builds up over time.
‣ Right mix between links, vision, personal.
‣ Conversation!
24. If we can get 0,1% of the Chinese market,
we will be rich!
Every entrepreneur
at every start-up
25. There are 3 million Belgian profiles
on Facebook!
Every marketeer
in Belgium
26. 3. Your Facebook fan page will be empty
‣ Lots of profiles on Facebook doesn’t equal lots
of fans for your page.
‣ You need traffic...
‣ You need valuable content.
‣ Conversation!
27. 4. Your new social network site will not be used
33. 4. Your social network site will not be used
‣ You need valuable content.
‣ Audience builds up over time.
‣ You need traffic!
‣ Community management is important.
37. Step 1. Step 2.
We have a Social Media Magic
Great Idea! happens here.
38. Step 1. Step 2. Step 3.
We have a Social Media Magic The Idea
Great Idea! happens here. goes viral!
39. Step 1. Step 2. Step 3.
We have a Social Media Magic The Idea
Great Idea! happens here. goes viral!
40. 5. Your Great Idea will not go viral
‣ You need valuable content.
‣ Audience builds up over time.
‣ You need traffic!
‣ Think twice about your idea...
43. 6. Your Users will not Generate Content
‣ Make it easy.
‣ Make sure there’s enough ROI!
‣ Why would they do it for you, if they can do it
for themselves?
‣ Engagement, personal appeal.
46. 7. Your employees will not help
‣ You can mobilise your employees... once.
‣ It needs to be in someones job description.
‣ Needs time and resources.
‣ Needs expertise.