1. YOU MUST mind map what ideologies (theories) and/or key terms apply to this feature of
‘Facebook’.
Extension – YOU COULD write a PEA paragraph in relation the exam Question:
STARTER – 6 minutes

2. Key Terms/Theory TEST
– L32
Unit G325: Section B – Critical Perspectives in Media
Monday 2nd June 2014

3. Why?
Aims & Objectives
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates, using
terminology appropriately
and with accurate and
coherent written
expression.
• Demonstrate your knowledge and understanding
of the key terms/theory we have covered so far by
completing a TEST.
• YOU WILL peer assess the work after wards and
give the students a mark, grade and feedback
(WWW/EBI)
• YOU WILL then use this advice to set yourself
targets for the exam on June 4th.
• Review the learning.

4. TEST
• You have 40 minutes to complete the
Test – If you finish early proof read,
then hand your test in to Mr Crafts.
• YOU MUST answer EVERY question to
the best of your ability.

5. GOOD LUCK!

6. FEEDBACK –
Mark the other students work in
a different colour pen and make
amendments where necessary.

7. 1) “As people individually and collectively program the web, they’re increasingly in
command”
(Tapscott & Williams – 2006)
2) Examples such as blogging, social media, online news content such as The
Huffington Post which encourages CJ.
3) Noam Chomsky
4) a) Noah Chomsky – “social media erodes normal social behaviour”
b) Examples such as Facebook/Twitter etc. – where though?

8. 5) Micro Blogging
6) Anthropomorphising
7) a) “You can watch your favourite BBC programmes wherever and whenever you
want to” (BBC Three) OR “You choose what you want to watch, when you want to
watch it”
b) Convergence
c) Henry Jenkins (2006) – VOD – “THE KINDS OF ENTERTAINMENT EXPERIENCES THEY
WANT”
d) Connected Television

9. 8) a) Prosumer
b) UCC/UGC – What do they stand for?
9) Hyper reality - “The distinction between the real world and the media world is
disappearing”.
10) a) Robertson (1994) - “the compression of the World”
b) Case Study example (1 mark) statistic/fact to do with the case study example
(1 mark)
11) Marxist – mediated – McLuhan 1960

10. 12) a) “dominates the planet” (Waters – 1995) – “aggressive global trailblazer” (Blau –
2005)
b) MySpace - $580m – 2005
c) Gatekeeping
13) Disney – Examples? 2 marks for Youtube – 2 marks for Twitter
14) a) Dan Gillmor (2004) – citizen journalism – former audience
b) Example(s) of an online product that encourages this?
c) Examples?

11. 15) a) Henry Jenkins (2006) – “Everyone is a producer of media”
b) Case Study example(s) – Online Gaming? Social Media encouraging Game/web
development?
16) Bauman (1998) – “winners and losers”; “losers are left behind” – Example(s)?
17) a) $8.5 bn Takeover – May 2011
b) Benefits? – Clue: HTC Phone
18) a) Analogue
b) “The ‘old’ ways in which media has been distributed in the past – e.g through
television, film, radio etc.”

12. 19) a) Dave Winer (1994) -
"Once the users take control, they never give it back.”
b) Examples that also conform to Web 2.0 (DiNucci – 1999)
20) a) Miniturisation
b) Examples – 1 mark for each

13. 21) Mediation = The control the Gatekeepers have over a passive audience through
Media Production/Distribution
22) a) Charles Leadbetter
b) Leadbetter (2009) – “we are part of the experiment as well as conducting it”
c) Example(s) of where we are “part of it” – Citizen Journalism? “Conducting it” – Social
Media?
23)
1. Example of Video Sharing
2. The World’s 2nd biggest search engine

14. 24) a) Jenkins (2006) – “courted across multiple media platforms”
b) ‘A Field in England’ (2013 – Film Four) – ‘Multi-platform day-and-date release’ – e.g
1,200 downloads on the release date (July 5th 2013)
25) Explanation – for example:
In order to maintain it’s global status and not become local, Facebook have offered this
service in order to not be “left behind” (Bauman – 1998)
26) 1. Jurgen Habermas (1991)
2. The ‘Stars’ inspire the circles to follow them/”tweet” about them etc.
However, the ‘circles’ (Society) and their views are equally as important.

15. 27) a) “Vlogging”
b) 2.3 million subscribers
28) News Aggregator
29) Globalised vs Local?
Democratic vs. Mediated?
Lull (2006) – Has the Online Chinese community “changed shape”?
30) a) Technological Determinism = how technology dictates or determines the nature
of society
b) Constructionist View = How our view of the World is constructed by the media

16. • Add up the marks and give them a score out of 100
• Give them a grade based on the breakdown of marks.
• Give them feedback in terms of WWW/EBI

17. WHAT HAVE YOU LEARNT TODAY?

18. Homework:
1) REVISE!
2) YOU WILL complete a 2 hour Practice paper NEXT LESSON
Due: Wednesday 4th June