En av tre plenumssesjoner dag 1 av "Fjord 2.0: Tematurisme for fremtiden" som ble holdt i Bergen 24. - 25. november 2010.

1. Fra nachspiel ide til
internasjonal merkevare

2. moods of norway
Norwegian (clothing) concept
that combines products with a
touch of norwegian history,
culture and traditions

3. Marked situation
§ Global players
§ Retail chains
§ Strong brand names
§ But……
Few other Norwegian brands

4. Identitets paraply
§ Moods - stemninger
§ …of Norway – detaljer/historie
§ Videreutvikling av nye moods

14. moods of norway
Underwear

18. moods of norway
Eyewear

24. moods of norway
Shoes

27. moods of norway
Helly Hansen
VS
Moods of norway

30. Other Products

31. Moods of Norway
Klokker

35. Moods of Norway
Retail

40. moods update
§ 7 years in the market
§ 250 stores in Norway
§ 200 stores in 10 countries
§ 11 Flagship stores
§ Signed by CAA (Creative Artist Agency)
§ Harvard Business School case
§ 165 million (NOK) in sales
§ Goal: To have more fun

41. Utvikling i omsetning
NOK millioner
180
160
140
120
100
80
60
40
20
0
2003 2004 2005 2006 2007 2008 2009 2010p

42. ”Ordsky” av assosiasjoner til Moods Of Norway
09.12.10 42

43. Moods lifestyle
§ Markedsføring
§ Sosiale media
§ Utvikle ”moods”

51. Well dressed Superstars
Macy Gray Perez Hilton
Black Eyed Peas Dave Navarro Ben Harper Monica Hansen

52. Ahmed Zappa Juliette Lewis
Natasha Henstridge Metallica The Corp Blood Hound Gang

53. Bai Ling
No Doubt

54. Bill Murray Justin Timberlake
Back Street Boys Kelly Clarkson Natasha Bedingsfield
Perry Ferrell

55. Robert Post
Tommy Hilfiger
Amanda Righetti
Efren Ramirez Cisco Adler Pussycat Dolls

56. Tommy Lee
A-Ha

57. VIDARE FRAMOVER
§ KONSOLIDERE DRIFT
§ VEKSE I UTLANDET
§ EGEN RETAIL
§ FOKUS PÅ NYE PRODUKTER/
VAREGRUPPER

60. Thats it folks!
Ha en velkledd dag…