Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)

1. Facebook Marketing Made Easy by Natalie Alaimo Super Simple Strategies To Attract New Clients & Sales From Facebook

2. WRONG Do You Wonder What’s With YOU?

3. RESULTS Why Others Are Getting But You Aren’t?

4. I’VE BEEN THERE TOO!

5. And You Don’t Have To Be There Any More!

6. Who Is Natalie?

7. International Company McDonald’s & Parents Biz During Uni Business Owners & Parents

8. Facebook & Digital Strategy Web Design & Online Marketing Head of Marketing For Mum’s Printing Business

9. I was going to be a.... MILLIONAIRE

10. Didn’t I get the surprise of my life! Business was hard... Corporate = Small Biz Marketing Budget = No Money

11. My Life Now

12. 2 31 Common FB Issues! No Post Engagement Low or No Exposure News Feed Not Sure What Content To Share

13. 5 64 Common FB Issues! Not Enough Fans No Sales Why Bother?

15. More than 60% of business owners using social media are not seeing results. -Forbes

16. I CRACKED THE CODE

17. ALONE Facebook Isn’t Enough

18. ROCK You Need A SOLID MARKETING PLAN

19. 6 Step Rock Solid Marketing Plan

20. “Advertising on the web is less about just hitting someone with a message... it's about engagement.”

21. WHY SOCIAL MEDIA?

22. Recommendations from people you know Consumer Opinions Posted Online

23. SeeMe + BelieveMe = PayMe Formula 1

24. First Introduction To You + Your Business It’s not who you know, but who knows you! SeeMe Phase Must Be Known To Your Ideal Client!

25. Sharing Great Content BelieveMe Phase Positioning You As The Expert Increase Your BelieveMe Bank

26. More Referrals & Sales PayMe Phase Design & Live the Life You Want! Keep The Sales Funnel Full

27. What’s Your Sales Process? 2

28. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?

29. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building

30. Deﬁne Your Market 3

31. The Person In The Bullseye Represents Your Ideal Client • Love To Work With • Pay Their Bills On Time • Wants What You Offer, How You Want To Offer It • Any Other Factors That Are Important To You! Not Every Customer You Get Will Be In The Bullseye

32. • Understanding your ideal clients assists with; • where you market your business + events you attend • how you communicate (language, style, tone) • where you communicate (timing, media) • Tailor Your Communication to Only One Person. • Connect With Them. Build Rapport + Connection. • By Gaining Ideal Client Clarity Your Business Becomes Easier To Market, You Gain More Clients and Have Heaps More Fun! Deﬁne Your Market

33. Deﬁne Your Market

34. Do You Think The Same Person Would Book Both These People?

35. Holy Three Of Online Marketing 4

36. ALONE Facebook Isn’t Enough

37. TRAFFIC Website needs

38. EMAILS Must Collect For Marketing

39. Create A Loop Where You Are Engaging Your Audience Goal Is To Convert To Sale When The Time Is Right For You Both

40. First Impression: Facebook 5

41. • Your Market is already there + don’t make them come to you • First Goal: Attract + Engage with your market • Second Goal: Get them off Facebook to your website and email list! • You should be using Facebook to generate warm qualiﬁed leads to your business • It’s essential to have both a personal proﬁle and business page Facebook

42. • Almost 12 million Australians on Facebook • 65% of Australian users log on daily to Facebook • 50% check Facebook in the morning - before they get out of bed! • Average Facebook session is 22 minutes • Facebook fans outspend non fans by 4 times • 48% of your fans believe that you are a trustworthy source of information Facebook

43. First Impressions Count

48. Facebook Content Creation 6

49. MAIN Content Is Your Form Of Communication Online

50. Motivate + Inspire Inﬂuence + Engage Find + Reach Convert Your Audience

51. • Content Helps People Decide If You Are A Good Fit • That You Can Help Them + Understand Them • Your Content Must Connect With Your Audience • Based On SeeMe + BelieveMe = PayMe Formula There Are Four Types Of Content • SeeMe • BelieveMe • EngageMe • PayMe Content Creation

52. • Use your content to provide so much value that people think • “if this is free, imagine how create the paid information will be” • “this person really knows there stuff” • “I like this person, they are like me!” • Using Content Marketing you are able to LEVERAGE your marketing efforts and TIME. Create it once and 1000‘s of people can see it. • Make it a reﬂection of you, your company, your brand and your values • Put your own unique STAMP on it. Content Creation

53. • Brainstorm (we are going to do this later) • Frequently Ask Questions • Case Studies - Good, Bad & Ugly (sharing success + failures + lessons learned) • Review on products & services you use (ie GoToWebinar vs WebinarJam) • Instructions, Tips + How To’s (save money on shampoo) • Trending Topics (as long as relevant to your business) • Your Personal Story/Experience + Your Companies Story • Keywords (what are people searching for) Content Creation Ideas

54. SeeMe = Attraction Content

61. BelieveMe = Business Content

67. EngageMe = Interaction Content

72. PayMe = Converting Content

76. • Must Focus On Converting + Moving People From Facebook • You Don’t Own Facebook (me either!) + It Could Be Gone Tomorrow • 20% Of Content Should Be Converting People To The Next Steps Based On Your Sales Process • Don’t Sell Too Much On Facebook Directly Move People From Facebook

77. • Aim for 2 - 3 posts per day • 80/20 rule • Test + Measure The Best Times To Post (higher engagement) • Post Consistently • Ask For The Interaction • Understand What Your Audience Wants • Your Content Should Be Relevant To Your Market - Not YOU! Content Creation

78. • Spend 30 minutes brainstorming the four types of content and come up with a list like this; • SeeMe - Inspirational Quotes • BelieveMe - Tip On How To Avoid Swimmers Hair • EngageMe - Fill in the BLANK • PayMe - Join our free Webinar • Remember the 80/20 Rule • 20% PayMe Content Creation

79. • Mix up your media - photos, video, written, links • Proof Read - once, twice, three times • Don’t use technical jargon - write like you speak • Just Start - it becomes easier • Write for your clients not peers • Always lead people to take action or lead them to the next step Content Creation

80. • Basic Plan • 1. Brainstorm topics - 30 min • 2. Need 2 - 3 posts per day (5 days per week) • 3. Only need about 30 pieces of content • 4. Find other pages (websites) who content you are happy to share • 5. Schedule Content in Advanced • 6. Remember to check in and join the conversation Content Creation

81. Hooking Your Market 7

82. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?

83. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building

84. • Often called your Optin Offer & Incentive • Using Free Content to “Provide A Taste” and to “Hook” the attention of your Ideal Client • Once people have agreed to give you their permission to stay in regular contact, you can build a deeper relationship with them • The goal of your HOOK - is to provide your ideal client with an offer they can’t resist so they will join your email list • Should be based on your ideal client + sales process Hooking Your Market

85. • Your aim should be that it’s easy for people to access + automatically delivered • Offering something for FREE is best! • Highly LEVERAGES offerings are best for time - webinars, ebooks, reports, video series, checklists, fast action guides • Should have a HIGH perceived value • Focus on BENEFITS + OUTCOMES • Clients need to think - how good is this free stuff, paid stuff must be better • Based on Sales Process - Melanie Miller Story Hooking Your Market

86. • When creating focus on your title, branding & content! • It’s the FIRST impression with your client • Make it high quality - Mc Donalds VS Paris • Give away your best stuff • Brand Challenges VS Hot Brand Action - More Supercharged action than your brand has gotten in months. Get the 5 day brand challenge • Ebook Vs Free Download (Limited Time Only) 12 Proven Ways To Becoming Upstoppable Hooking Your Market

87. • If you aren’t sure what your market wants - ask them! • What do people need to know before they purchase your products? • What questions are people always asking? • Can you provide an overview of your products + services? • How to best use your products? • Product Based - samples, free shipping etc Hooking Your Market

88. Facebook Apps To Set Up Your Hook 8

89. • Required information; •Attention Grabbing Headline which speaks directly to your client •Information on what your hook is •Exactly what they need to do to get it (clear + simple) •Optin Box (code from your email marketing program) •Privacy + Spam Policy • Free of all DISTRACTIONS and lead people to take ONE ACTION! Setting Up Your Hook

90. Setting Up Your Hook

94. • Facebook Apps To Create These Tabs •PageModo •LeadPages •WooBox •Hundreds of others but these ones I recommend to my clients Setting Up Your Hook

104. Other Facebook Apps 9

105. Other Facebook Apps Standard Facebook Apps

106. Other Facebook Apps Other Social Sites = Not Recommended

107. Other Facebook Apps

108. Other Facebook Apps • Attention grabbing or enticing image for each app • Size is 111 x 74 pixels • Create your own using tools such as PicMonkey or Pixlr

109. WHERE TO NEXT?

110. ROCK DO YOU HAVE A SOLID MARKETING PLAN?

111. SUCCESS It’s The Difference Between And FAILURE

112. Imagine What It Would Feel Like To Have A Rock Solid Online Marketing Plan That You Can Follow

113. Introducing

114. The Ask Natalie Academy is an online training portal for people who want to MARKET THEIR BUSINESS ONLINE + ACTUALLY GET RESULTS

115. As A Member You’ll Have Access To...

116. CORE TRAINING CREATE YOUR ROCK SOLID PLAN

117. SPECIALISED TRAINING

118. But That’s Not All... www.asknatalieacademy.com

124. Only $47 per month $297 MONTH $97 MONTH www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com

125. www.asknatalieacademy.com

126. www.asknatalieacademy.com Best Investment

127. www.asknatalieacademy.com with Natalie, it took just a few hours

129. www.asknatalieacademy.com 17,000 fans + 125 sales 318K Post Reach

131. Get The Help, Insights & Plan That Will Push Your Business To The Next Level + Live The Life You Love www.asknatalieacademy.com

132. I Can Help You Transform Your Business Where will you be 6 months from now? Or Even 1 month from now? www.asknatalieacademy.com Enrolment Closes Friday 21st March Cancel at any time = no risk

133. Questions? www.asknatalieacademy.com

Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)

Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)

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