4. GLOBALLY KNOWN AIRLINE COMPANY
CORRECT AND POWERFUL PRESENCE ON
TWITTER- no superficial communication with
clients
HAS PROVEN WITH ACTIONS THE POWER OF
TWITTER- terrorism case
5. • DIRECT CUSTOMER
INTERACTION- constant
communication with
customers
Personal help and costumer
dealing
FEEDBACK from customers
• promotes services and
special offers
FRIENDLY
PERSONAL
6. GOOD RELATIONS
INCREASE WITH COSTUMERS
CUSTOMERS CONFORT
INCEASE BETTER QUALITY OF
KNOWLEDGE OF COSTUMER SERVICE
BRAND AND BETTER IMAGE
ADVERTISE THE OF THE COMPANY
COMPANY AND IN WHOLE
ITS SERVICES ACTS BEFORE
INCREASE INCOME PROBLEMS ARISE
Something special… …in the AIR! A.A
7. HOW IT STARTED HOW IT ENDED
•Police stops the •Company
aircraft/threat of employees were
terrorist attack informed about
•Worried what was going on
passengers tweet in the aircraft from
about the attack the tweets.
•CNN, FOX NEWS •Through twitter
read the they communicated
information/tweets with the passengers
and broadcast and calmed them
them on the news •The crisis was
avoided
This case opened the eyes of
American Airlines and proved
the value of direct
communication with her
costumers. CORRECT
MARKETING
10. •Since 2006, its founders and its highly motivated workforce have
been striving to create a well-established and well-respected name
in the Charter Airline business.
•After 4 years of hard work, focus and improvement of the entire
professional team, Hellenic Imperial Airways received its first award
as “The Best European Charter Airline 2010, ITM”.
•Ambitious plans to expand fleet and activities in 2011, in order to
create a large network of scheduled flights to domestic and
international destinations, starting as of June 2011.
•So far the Hellenic Civil Aviation Authorities announced Hellenic
Imperial Airways as the designated national Greek carrier to operate
to Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourne
and Manila.
11. NEED OF
Direct and constant
communication with clients
Feedback and problem
solving
Constant and increasing
competition in the airline
business.
Need to create a closer
relationship with the clients
12. Constant informing of
clients about
FREE advertisement
Saving money
The company is no
longer just a
company-she cares
about her costumers
and deals with their
problems immediately
Immediate informing
of costumers about
company changes.
More people visit the
official site of the
airline.
Increased number of
clients