This presentation is based on concept I had presented about 2-3 years ago, along the lines of going mobile with loyalty, and adding payments and ecommerce to the mix. Loyalty based benefits and rewards are the gateway to a customer's heart, though it should not be overplayed. A fine balance is required, and the more personalized instances that can be delivered, the closer a customer will be to the brand. The mobile platform gives every business the chance to deliver a more personalized and hand-on experience. And let's not forget that the data related to human behavior and actions is immeasurably the most essential component in delivering the best experience. It is an abridged version of a comprehensive concept, which I can discuss and consult on should any organization be interested in implementing it for their customers, and as such increase their customer experience.

1. UNIFIED LOYALTY
SOLUTION
Concept presentation

2. IN THIS PRESENTATION
• Loyalty
• An idea
• Wireframes and concepts
• Adding payments to the mix
• About the author

3. LOYALTY
What businesses and customers perceive

4. LOYALTY – FOR BUSINESSES
Businesses see customer loyalty as:
• Repeat customers
• Trusting products
• Referring customers
• Increase sales
• Provide regular feedback

5. LOYALTY – FOR CUSTOMERS
Customers expect businesses to:
• Understand their needs
• Deliver a comforting experience
• Deliver quality service and care
• Offer better prices
• Give them a reason to come back again
• Offer discounts and offers
• Give convenience and value additions

6. RESULT
Loyalty is an exchange of value,
between businesses and their
customers.

7. TYPICAL JOURNEY
Purchase
Payment
Swipe
card
Collect
points
Redeem
for
rewards

8. COMMUNICATION
Email
Signup on
web or
form
Receive
offers
SMS Signup via
form
Receive
offers

9. PROBLEM
• User profile incomplete or missing
• No unified or continuous flow of communication
• User behavior mapping tools and reports missing
• Accurate and focused decision making is hampered
• Additional information and reason to interact and share is clearly missing

10. AN IDEA

11. LOYALTY GOES MOBILE
• Go beyond cards… go mobile!
• Easy to use and self sufficient profile builder
• Offers and promotions
• Social integration – share / complete task to claim offer
• Points calculator
• Store locator
• Receive and purchase virtual gift cards

12. WHAT DO YOU GET?
A central management interface that provides:
• Comprehensive user data and purchase patterns
• Message and promotion creation
• User targeting based on profiles
• Purchasing history and loyalty redemptions
• Social connectivity with audience and increased word of mouth
• Pick a design for Virtual Cards and Gift Cards

13. NEW JOURNEY
Purchase
Download
app
Receive first
offer
Invited to
update
profile
Messages &
promotions
Customized
messages
Points
accumulation
Celebrate
& reward

14. BREAKDOWN: PURCHASE
The customer
• Receives an invoice on purchase
• Invited to download an app via App Store
• Gets free points on first install and sign up

15. BREAKDOWN: USING THE APP
• Invited to add their recent purchases to the app and
claim points
• Customer scans bar code using built in scanner, or
inserts invoice number
• Collects points
• Receives first offer within app, along with loyalty points
that can be added

16. BREAKDOWN: HOME SCREEN
A quick access screen to view:
• Current points
• Latest offers
• Find store
• Profile completeness
• Inbox
• Scan invoice
• Send gift card
• Add payment method*

17. BREAKDOWN: NOTIFICATIONS
• Offers and promotion messages sent directly to app,
appearing in notification shade
• Messages tailored to user profile and purchasing habits

18. BREAKDOWN: PROFILING
• Customers can update their profile
and gain extra points
• Connect app with Facebook &
Twitter
• Claim offers by sharing with friends
• Capture personal information
through indirect suggestions
• Link data with POS app to link with
purchasing habits

19. DASHBOARD

20. REWARD
• At each step of using the app, and with every feature, customers earn
rewards
• This gives them a reason to keep using the app, and interacting, and sharing
• Points are converted to valuable rewards, discounts and other benefits
• Exclusive offers and information further push customers to choose you over
others

21. LOYALTY + PAYMENTS + ECOMMERCE
• Go cashless… shop on the go… everything in one app!
• Give customers the comfort to pay via mobile, securely, in store and on the
go
• Enable gifting and purchasing offers within the app
• Reduce hops from one action to the other, giving way to ease of purchase
• Combine this with a mobile banking and payments solution, and customers
get an ultimate convenience and trust in fulfilling transactions

22. ABOUT ME

23. PROFILE
A business and technology consultant, I dwell in the world of
creative and concepts, and identify gaps in what is on offer and
what more can be done.
My experience with technology companies over the past 15 years
has fed me with the passion to think and go beyond today’s efforts.
I currently consult on ecommerce, e-payments, mobile technology,
and most importantly user experience.
This presentation is an abridged version of a comprehensive
concept which I am available to discuss.
Mohammad Nawaz

24. CONTACTS
To discuss this and other product ideas, connect with me:
• LinkedIn
• Twitter
• Email
• Phone
• +971 52 918 4 918 (UAE)
• +92 300 20 20 128 (Pakistan)

25. THANK YOU