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Branding Your Brand
             Adidas
             Shamyra Mack
ADIDAS
   My brand is Adidas, my goal is to get their
    name out and more brand awareness.
    Higher return on investment, and relevant
    clicks to the sites.




Adidas
Focus                       Demographics

   My focus for my            I will focus on all
    adidas brand will be        demographics,
    ages 15-45. Adidas          because its all about
    have been around for        the reach you can
    a while and I noticed       receive with your
    that around that age        ads, and the broader
    group is where I see        hopefully the more
    a lot of people             ROI
    wearing the brand.


Audience
Budget                       Networks

   My budget for these         I will show to both
    campaigns will be            the search and
    500 dollars a day. I         display network. The
    believe that will give       display network is
    us the reach that is
    needed. My budget            mainly for branding
    may decrease or              allows for you to
    increase depending           have image and
    on profit from the           interactive ad.
    advertising.


BUDGET
Facebook                     Twitter

   I will have a facebook      I will also make a
    page for my brand.           twitter page for my
    Facebook has such a          brand, that tweeted
    big impact and brand         special events that
    awareness to a big
    audience. I will have        the company were
    a page that                  having, and also
    constantly updated           updating the
    with new products            products.
    and clothing.


SOCIAL MEDIA
Mobile Phone                Mobile:

   I will also have a         Mobile budget will be
    campaign only               250 a day mobile,
    focusing on mobile.         tends to get a more
    Mobile is now a big         direct response.
                                People tend to
    tool for marketing          browse more on
    because people              laptop where people
    search and look a lot       are actually look for
    of things up straight       immediate responses
    from their phone.           on mobile phones.


MOBILE STARTEGY
   The display network allows for a lot of
    versatility it can, with this brand I would
    want to incorporate a lot of interactive
    ads. Only about 5-10 percent of peoples
    time is spent on the search network the
    remaining 90% is spent on the display
    network. There I will make really nice
    display interactive and image ads.




DISPLAY NETWORK
   They are comfortable
   They are unique
   Most comfortable running shoe
   Crazy, cool designs
   Available for all ages
   Clothes, shoes and work out gear!
   Now tell me why you should not buy
    Adidas!



Why You Should Buy Adidas!
Adidas, Come Buy Now!

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Nmdl

  • 1. Branding Your Brand Adidas Shamyra Mack
  • 3. My brand is Adidas, my goal is to get their name out and more brand awareness. Higher return on investment, and relevant clicks to the sites. Adidas
  • 4. Focus Demographics  My focus for my  I will focus on all adidas brand will be demographics, ages 15-45. Adidas because its all about have been around for the reach you can a while and I noticed receive with your that around that age ads, and the broader group is where I see hopefully the more a lot of people ROI wearing the brand. Audience
  • 5. Budget Networks  My budget for these  I will show to both campaigns will be the search and 500 dollars a day. I display network. The believe that will give display network is us the reach that is needed. My budget mainly for branding may decrease or allows for you to increase depending have image and on profit from the interactive ad. advertising. BUDGET
  • 6. Facebook Twitter  I will have a facebook  I will also make a page for my brand. twitter page for my Facebook has such a brand, that tweeted big impact and brand special events that awareness to a big audience. I will have the company were a page that having, and also constantly updated updating the with new products products. and clothing. SOCIAL MEDIA
  • 7. Mobile Phone Mobile:  I will also have a  Mobile budget will be campaign only 250 a day mobile, focusing on mobile. tends to get a more Mobile is now a big direct response. People tend to tool for marketing browse more on because people laptop where people search and look a lot are actually look for of things up straight immediate responses from their phone. on mobile phones. MOBILE STARTEGY
  • 8. The display network allows for a lot of versatility it can, with this brand I would want to incorporate a lot of interactive ads. Only about 5-10 percent of peoples time is spent on the search network the remaining 90% is spent on the display network. There I will make really nice display interactive and image ads. DISPLAY NETWORK
  • 9. They are comfortable  They are unique  Most comfortable running shoe  Crazy, cool designs  Available for all ages  Clothes, shoes and work out gear!  Now tell me why you should not buy Adidas! Why You Should Buy Adidas!