Bringing data driven decision making to a creative world.

1. DATA DRIVEN DECISION-MAKING
04.22.2015
FOR A CREATIVE MARKETPLACE

2. MY BACKGROUND

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WHAT IS REDBUBBLE?

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REDBUBBLE
MISSION

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REDBUBBLE

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REDBUBBLE
A CREATIVE MARKETPLACE

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BUILDING A DATA
DRIVEN CULTURE

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REDBUBBLE
DATA STRATEGY
● GOT DATA?
● SINGLE SOURCE
● ISOLATED DECISION
MAKING

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REDBUBBLE
DEPARTMENTS
● BREAKING SILOS:
○ FINANCE
○ CS
○ SC
○ MARKETING
○ LEGAL
● DEPARTMENTS ARE CUSTOMERS
○ Provide a good service

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REDBUBBLE
TRACKING SUCCESS
● COMPANY KPI’s
● DEPARTMENT DRIVERS

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REDBUBBLE
BUILDING FROM THE GROUND UP
● IT TAKES TIME
● BUILD SMALL AND
ITERATE
● INSIGHTS NOT DATA
● SHORT OF TIME
○ BUILD A TEAM

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REDBUBBLE
DATA SOURCES

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REDBUBBLE
CONTINUOUS IMPROVEMENT
● WHAT WORKED THEN
WILL NOT WORK NOW
● BUSINESS PROCESSES
● BREAKING DOWN LAYERS
○ REPORTING
○ DASHBOARDING
○ DATA WAREHOUSING
○ ETL

14. BUILDING A DATA TEAM
COMPETITIVE HIRING MARKET

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REDBUBBLE
HIRE CHARACTER(S)
● RETHINK HIRING NEEDS
● PERSONALITY OVER SKILLS
● BUILD STEADILY
● PREPARE FOR SLOWDOWN

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REDBUBBLE
TEAM
● SET LONG AND SHORT TERM GOALS
● CORRECT COURSE, NOT ENFORCE
● MISTAKES ARE AWESOME
● ENCOURAGE FAILURE
● STEP BACK

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THANK YOU