Erika Hall | Copy Is Interface @FOWA October 2007
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Effective language is essential to a usable, appealing, platform-independent interface.
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Erika Hall | Copy Is Interface @FOWA October 2007
- 1. Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London
- 3. Copy is Interface Word Of The Day: caveat
- 4. Copy is Interface Whither the future of interface?
- 6. Copy is Interface Voguing with information?
- 7. Copy is Interface We’re getting there
- 8. Copy is Interface …but not for information-dense tasks.
- 9. Copy is Interface Then there is this thing.
- 10. Copy is Interface People will want to access your application in new ways.
- 11. Copy is Interface What does this mean for applications?
- 22. Copy is Interface It’s good to know when to cede control.
- 24. Copy is Interface How do users benefit? photo by Marxpix
- 25. Copy is Interface How will YOU benefit? photo by Wirehead
- 26. Copy is Interface 5 Ways to Get Words Right Authentic Engaging Specific Appropriate Polite
- 27. Copy is Interface Be Authentic
- 29. Copy is Interface consumating.com
- 30. Copy is Interface consumating.com
- 31. Copy is Interface eharmony.com
- 32. Copy is Interface eharmony.com
- 33. Copy is Interface eharmony.com
- 34. Copy is Interface twitter.com
- 36. Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” —George Orwell
- 37. Copy is Interface Be Engaging
- 38. Copy is Interface schoolofeverything.com
- 39. Copy is Interface schoolofeverything.com
- 40. Copy is Interface virgin-atlantic.com
- 41. Copy is Interface virgin-atlantic.com
- 42. Copy is Interface citibank.com
- 43. Copy is Interface citibank.com
- 44. Copy is Interface pownce.com
- 45. Copy is Interface pownce.com
- 46. Copy is Interface Be Specific
- 47. Copy is Interface gettyimages.com
- 48. Copy is Interface gettyimages.com
- 49. Copy is Interface etsy.com
- 50. Copy is Interface etsy.com
- 51. Copy is Interface emusic.com
- 52. Copy is Interface Be Appropriate
- 53. Copy is Interface “Where’s My Stuff?” amazon.com
- 54. Copy is Interface flickr.com
- 55. Copy is Interface Be Polite
- 56. Copy is Interface feedburner.com
- 57. Copy is Interface feedburner.com
- 58. Copy is Interface subtraction.com
- 59. Copy is Interface subtraction.com
- 60. Copy is Interface particletree.com
- 61. Copy is Interface Add a picture of a screw-up here. —Erika
- 62. Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural
- 63. Copy is Interface Vague! Basecamp
- 64. Copy is Interface Vague! Basecamp
- 65. Copy is Interface Vague!
- 66. Copy is Interface Unnatural! bofa.com
- 67. Copy is Interface Unnatural! bofa.com
- 68. Copy is Interface Don’t be passive. Photo by catheroo
- 69. Copy is Interface Passive! blinksale.com
- 70. Copy is Interface Don’t be too clever.
- 71. Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)
- 72. Copy is Interface Don’t be rude.
- 73. Copy is Interface Rude! myspace.com
- 74. Copy is Interface Rude! oreilly.com
- 75. Copy is Interface Don’t be oblivious to your surroundings.
- 76. Copy is Interface cnn.com
- 77. Copy is Interface cnn.com
- 78. Copy is Interface facebook.com
- 79. Copy is Interface facebook.com
- 80. Copy is Interface Don’t be inconsistent.
- 81. Copy is Interface Inconsistent! ebay.com
- 82. Copy is Interface Inconsistent! ebay.com
- 83. Copy is Interface Don’t be presumptuous. Don’t be presumptuous.
- 84. Copy is Interface Presumptuous! usatoday.com
- 85. Copy is Interface Seriously? americanexpress.com
- 86. Copy is Interface You will still need designers.
- 88. Copy is Interface KTHXBAI! erika@muledesign.com