1. Capabilities Overview
FUTURE PROOFING THE DATA CENTER INVESTMENT
“How conceptcsi can save you time & money!”

2. conceptcsi can help you plan, design and build a data center
• Scalable/Modular
• Flexible
• Efficient
• Reliable
that is COST EFFECTIVE OVER THE LIFECYCLE OF THE ASSET
Table of Contents
Overview of conceptcsi…………………………………………………….. 1
Services…………………………………………………………………………….. 1
The conceptcsi Vision for Mission Critical Projects……………. 2
Future-Proofing The Data Center Investment……………………. 4
Energy & Sustainable Development………………………………….. 6
Project Management & Schedule Methodology……………….. 7
conceptcsi Team………………………………………………………………… 8
Project Experience……………………………………………………………. 10
Contact Information………………………………………………………….. 15

3. conceptcsi exists to provide a radical break from
existing industry conventions and consistently
produce Successful Client Outcomes.
As an exclusive, full service company, conceptcsi is an international construction firm with a thorough
understanding of technology and construction integration. Planning, designing and building data centers is
our specialty; it’s what we do and it’s all we do!
We partner with our clients to deliver a data center that is cost effective over the lifecycle of the
asset. Through our Integrated Team and Early Engagement Model, we drive a single focus with common
goals and objectives to streamline the deliverable. Our method focuses on CAPEX, OPEX and LIFECYCLE
MANAGEMENT and will accurately establish what is truly required on day one and in the future.
The result is controlled technology spending. Your data center will be built to budget and without surprises,
operating as intended with expected efficiencies. Future expansion phases will have predictable cost profiles
while remaining adaptable to the ever-changing advances in equipment technology.
Our entire corporate philosophy has been built around one simple premise; the most important aspect of
our business is our relationship with the client. Our purpose is to build strong, lasting client partnerships,
founded on honesty, integrity and mutual success. We have a reputation of achieving this by demonstrating
a level of communication, collaboration and dedication that is unprecedented in the industry. Our project
teams are hand picked and assembled on an individual basis to ensure that their particular skill sets are
tailored to meet the specific requirements and challenges at hand. It is this distinctive, boutique style service
that differentiates conceptcsi from the industry standard.
SERVICES
Construction Management / General Contracting Energy Services
- Energy Audits/PUE Improvement Strategies
Owners Representation - Utility Procurement Assistance
- Alternate Energy Considerations
Consulting Services
- Data Center Strategy Complete Solutions
- Data Center Design - Design/Build
- Site Selection & Assessment - Modular Data Centers
- Feasibility Studies - Real Estate Assistance
- Master Planning - Colocation Assistance
- Budget Preparation - Finance Assistance
- Utility & Carrier Coordination - Operations & Maintenance Assistance
- Equipment Procurement
- Peer Review
- Building Information Modeling (BIM)
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4. The conceptcsi Vision for Mission Critical Projects
by Seán Mulleady, CEO
Why a new vision for the mission critical project?
From experience we know that the traditional “bid-design, bid-build” approach can be slow and
fragmented, resulting in an inefficient path from project inception to project completion. Under this model,
the owner, having committed to a project must then assemble a team to deliver it. In what is an arduous
task, the owner will solicit, negotiate and engage a number of entities. A selection from a group of
architectural and engineering firms, various consultants, construction managers, general contractors,
owners representation, equipment vendors, commissioning agents, utility companies, connectivity
companies and so on, will be brought together to create the core of the team responsible for the design
and construction of the project. Because each of the team’s entities has its own agenda, it almost always
becomes the setting for a power struggle, with different components jockeying for position and control.
The result can be a disjointed project team with goals running counter to those of the client, where budget
and schedule tend to be the first casualties.
THE WAY FORWARD
CONCEPTCSI’S INTEGRATED TEAM & EARLY ENGAGEMENT MODEL
conceptcsi exists to provide a radical break from conventional methods, adopting a holistic and innovative
solution-based approach to each client and their project specific challenges and requirements.
Unlike most other companies, where the primary objective is to “just win the job”, our prevailing obligation
is always to the client. We invest heavily in developing very close, long lasting relationships and remain
fiercely loyal in our commitment to them. We devote the time and resources to develop a thorough
understanding of their business model as well as the demands, goals and expectations that drive it.
We recognize that Time To Market and Return On Investment are key drivers to our client’s business.
Accordingly, expediting project delivery and reducing cap-ex and op-ex commitments become our
overriding priorities and a basis for our success. In essence we become true partners, moving forward
together with a single focus and common goals and objectives.
For our client, the greatest rewards come from our early engagement and for conceptcsi that process starts
at the conceptual phase. We know that decisions made - or not - at this critical planning stage will have
significant and lasting implications through the lifecycle of the data center. It is our experience that the
quality of the conceptual/pre-construction process is a determining factor to the overall success of the
project. The potential for cost reductions, schedule improvements and innovative design ideas are greatest
during this phase. This is the core strength of our company and we are proud of our growing reputation for
being among the very best in the industry in this area of expertise.
conceptcsi’s integrated team approach fully assimilates the MEP engineer into its remit at this early stage,
creating a unified delivery team with a single point of contact. We lead the team in an open and
collaborative environment, working closely with the client to blend their IT, facilities, finance, sales and
corporate real estate needs in order to harness true, clearly defined project objectives.
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5. Our commitment to building deep, lasting relationships does not stop with our clients. We recognize the
important benefits of having strong affiliations across the entire industry. Much of our strategic
development effort focuses on nurturing close associations with equipment manufacturers, real estate
brokers, utility companies, local building departments, critical trade contractors, private equity firms, to
name just a few. We align ourselves with like minded, innovative companies and leverage those
relationships to offer our customers a very unique service offering, tailored to fit their exact needs.
In addition, conceptcsi provides feasibility studies, site selection, root cause analysis, strategic sales and
marketing assistance, client presentation assistance, new business opportunities, introductions to potential
new clients, representation when entering into new market regions - domestic and foreign. These are all
Value Added Services and supplement our core business strength; designing and building state of the art
data centers for our customers, throughout world. Global data center solutions delivered with conceptcsi’s
ubiquitous boutique-style service.
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6. Future-Proofing the Data Center Investment
by Michael Silla, Director of Strategic Development
Breaking the Bid-Design Bid-Build Model
The goal of any data center project is to build a product that is cost effective over the lifecycle of the asset
with Capital Expenses and Operating Expenses as the focal point. The challenge is HOW to build a very
expensive asset to last 15+ years, when the technology it is supporting is changing every 18 to 24 months. In
recent years there have been advances in infrastructure equipment and white space products, with a barrage
of “Green” marketing attached for energy efficiency and associated PUE claims, which further complicates a
very option intensive environment.
The traditional Bid-Design Bid-Build model that has been around for decades serving the purpose of buying
design and construction services at an initial low cost. Design often begins in a parameter that’s already a bit
sketched out, and the price often begins there too. This is often a result of an exchange between the IT and
Facilities & Corporate Real Estate Groups as well as input from Procurement. The basis of design (BOD) is bid
and awarded to an engineering firm and then the design is submitted for the construction management bid.
During the course of pre-construction and construction the engineering and construction teams will usually
identify areas of technical discord not anticipated during design requiring corrective action. This methodology
is imperfect due to fractured segments in communication leading to potential project delays and costs driven
up due to unforeseen conditions. There is a high likelihood that the project will result in unnecessary change
orders!
cont.
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7. How to get the maximum project value
conceptcsi has developed an enhanced Design-Build approach that redefines preconstruction and the entire
project delivery team. We can effectively address the lifecycle challenges, regardless of whether our clients
are building a new data center or expanding and/or upgrading an existing facility. Communication,
Collaboration and Coordination along with Master planning and the willingness to break from existing
industry conventions; these are the key drivers to delivering a data center that realizes both the expected
efficiencies in the construction phase as well as the operational efficiencies projected in the master planning
stage.
conceptcsi’s early engagement preconstruction process begins at the conceptual stage which is significantly
earlier than the traditional Bid-Design- Bid-Build model. Decisions made at this critical stage will have
significant and lasting implications throughout the life of the data center. As the Construction Manager
responsible for delivering the end product, conceptcsi takes the lead and completely integrates the MEP
Engineer into our team. Our unified delivery team works with the client, fusing their IT, Facilities &
Corporate Real Estate and Finance & Procurement groups collectively to harness true objectives.
The only way to reduce capital and operating expenses is to have a thorough understanding of the client’s
goals and their planned use of the facility day one and in the future. Creating that understanding and then
translating it into an executable strategy is a key objective of the preconstruction process. We immerse
ourselves in the relationship with our customer and take the time to develop a thorough understanding of
their business model, as well as the demands and expectations that drive it. We have to fully understand
what our customer requires before we can successfully deliver a cost effective solution.
In our experience the quality of the preconstruction process determines the effectiveness and efficiency of
the end result. Using the traditional Bid-Design Bid-Build approach does not allow for the type of
collaborative environment necessary to build today's and tomorrow’s data centers. This type of selection
model focuses on finding the most suitable engineering and construction management team for the lowest
cost. In general, these services are a small portion of the overall cost of the project. However, in the
enhanced design-build approach with the early engagement process the team is working with client to lower
the overall cost of the data center by designing a tailored program. The focus is on driving the much larger
portion of the total project cost down while addressing operating expenses for day one and in the future.
The purpose of this enhanced approach is to save significant time and money. By reducing the time from
conception to deployment by as much as 50% with improved coordination will result in reduced costs to
build and operate the facility. Our holistic lifecycle view addresses short, mid and long term objectives
inclusive of energy efficiency. Energy efficiency is as simple as scalable deployments better matching
infrastructure (power & cooling capacity) to the IT load along with a variation of equipment choices and best
achieved during the conceptual phase. The value and end result will be a better built data center with
known costs and no surprises!
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8. Energy & Sustainable Development
Energy Efficiency, Simplified
by Michael Gulas, Director of Design & Construction
The key is scalable deployments better matching power and cooling capacity to
the actual load
A truly efficient data center is a one that operates as efficiently on day 1 as it does on day 365, in year 3, year
5, year 12, and so on. The approach to designing, building and maintaining a new data center should be
exactly the same as expanding and/or upgrading an existing facility. Look at the overall objective, apply a
lifecycle methodology and integrate solutions that balance the collective needs.
First, the useful life of the data center asset should be established – typically between 15 to 20 years,
although this varies by organization. In cases of existing facilities, the determination to expand/upgrade and
the budget to do so should be predicated on the same theory. Regardless if you are building new or
expanding, the challenge will be the same: how do we plan, build and maintain a very expensive asset to last
the duration when computing technology is changing every 24 months? Enhanced planning that wraps
around an asset lifecycle management approach, with focus on capital and operating expenses, will guide
better decisions to achieve efficiency.
The next step is to build the data center criteria by identifying current load requirements and forecasting
future loads, establishing reliability factors and the level of redundancy required, associated cost of
downtime, and cost of utilities. Energy efficiency can be as simple as scalable deployments that better
match the power and cooling infrastructure to the actual IT load. This is the basic foundation but from here
innovation in planning and design will address how to make power and cooling infrastructure scalable,
modular and flexible to grow and maintain an efficient data center across the lifecycle of the asset.
conceptcsi embraces the same sustainable practices whether or not a project specifically requires green or
LEED standards. There is no one leading energy saving product, design or solution to save the day. In fact, it
is a very option intensive process. Every organization is different. The data center criteria needs to be
examined with a holistic approach, and potential energy efficient technologies need to be analyzed from a
perspective of efficiency gain vs. risk and cost/ROI. Programs must be tailored to meet the specific needs
and requirements of an organization as well as the geographic location of the data center. There have been
significant advances in data center technology with product development efforts to further improve
efficiencies in the future. The conceptcsi team is always investigating new technologies and techniques
evaluating their potential applications. Our commitment to our clients is to help them make well-informed
decisions when planning to build or expand their data centers. Arguably this is the most important phase of
the project; decisions made during this critical stage will have significant and lasting implications throughout
the life of the data center.
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9. Project Management & Schedule Methodology
MissionTrack™
conceptcsi uses MissionTrack™ as its proprietary project management methodology for mission critical facilities.
This is a web-based management system which eliminates most of the paper traffic from the process.
All project stakeholders can access complete project information from any internet connection, iPad or
PDA/Smartphone. MissionTrack™ provides real-time access to the whole body of information via a single pane of
glass view for the entire project team including:
• Documents, Drawings and Specifications
• RFI’s, Submittals and Transmittals
• Change orders, Contracts and Punch lists
• Project Schedule and Meeting Minutes
• Site Photos, Project Reports
• Unified Project Messaging and Discussion Forums
One powerful and all encompassing platform enables close communication, coordination and collaboration
throughout the entire project life cycle. Clear audit trails for all decisions and actions are created for everyday
project activities. All project documentation is stored and organized electronically in one place.
MissionTrack™ is a securely and massively redundant hosted application that eliminates almost all of the paper
from the construction management effort. The intuitive user interface requires very little, if any, formal training.
Each user has assignable security access levels, depending on their role in the project team.
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10. conceptcsi Team
Changing the future of data center construction!
Sean Mulleady, Chief Executive Officer
Sean Mulleady is Chief Executive Officer, co-owner and founder of
conceptcsi and brings more than 20 years experience from a diversified
background of Construction, Information Technology and Management
Consultancy. Since 1995, he has grown conceptcsi from a start-up
business to an International data center authority.
Sean’s conviction that the data center project should be handled very
differently led to his being sought out by some of the largest colocation
companies in the industry. His boutique-style service and focus on the
client’s key business drivers has gained widespread renown, resulting in
conceptcsi being called on for mission critical projects by leading
organizations across North America, Europe and Asia.
Michael Silla, Director of Strategic Development
Michael Silla leads the pre-construction process and manages client
relationships utilizing his experiential knowledge of how sophisticated
infrastructures should be planned, designed and executed.
Mr. Silla offers 18 years of international experience in technology,
construction and strategy consulting. Previously, Mr. Silla was with
Cosentini Mission Critical, a group specifically focused on data centers
providing consulting, engineering and commissioning services for
companies such as ADP, Bear Stearns, Blue Cross Blue Shield,
Bloomberg, Credit Suisse, eBay, Goldman Sachs, HSBC, IBM, Medco,
Morgan Stanley, NFL, and Polo Ralph Lauren.
Michael Gulas, Director of Design & Construction
With 30 years of international experience, Michael Gulas is renowned
throughout the industry for his deep expertise in the planning, design,
procurement, installation, construction and hands-on operation of
large-scale mission critical facilities.
Previously as the Director of Operations, Mission Critical Center of
Excellence for SKANSKA, Mr. Gulas has designed and built enterprise-
class data centers for clients such as Royal Bank of Canada, Goldman
Sachs, Fidelity, KPMG, Bond Telecommunications, eBay, Verizon, Telus
and IBM.
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11. Louis Vele, Director or Estimating and Procurement
With over 27 years of experience both in general contracting and
construction management, Mr.Vele brings a well rounded
understanding of project management requirements and how
these challenges affect the overall costs of a particular project. He
has been involved with a number of large scale projects for
premier Wall Street firms such as Deutsche Bank, Goldman Sachs
and Morgan Stanley as well as major renovation projects
throughout the tri-state area for Lehman Brothers.
Through out his career Mr. Vele has headed up several estimating
departments for a number of premier general contractors. He
excels at providing his clientele with detailed and accurate cost
estimates that provide the most cost affective approached to
purchasing and building a project.
Siobhan Grant, Director of Operations
Siobhan Grant manages the operations and finance departments
of the organization. With more than seventeen years of
experience in global financial management and construction
operations, Ms. Grant has been part of the leadership team from
the company’s launch.
As Director of Operations, Ms. Grant’s focus has been to structure
internal operations to allow the organization to be nimble and
reactive to client needs. Through her management, conceptcsi
senior leadership are closely involved with all projects and directly
available to each client.
Peter Patsalides, Managing Director of conceptcsi global
Peter Patsalides has over 30 years experience in both construction
and information technology. He spent 14 years with Matthew Hall
providing building services . He then founded Teswaine Business
Communications and grew the company into a major installer of IT
infrastructure in the UK. After 12 years, Teswaine was successfully
merged with Bailey Telecom, becoming the largest IT
infrastructure company in the UK.
Mr. Patsalides has completed projects throughout Europe, the
Middle East, Africa and Asia for companies such as Citigroup,
Lehman Brothers, Barclays, McGraw Hill, Clifford Chance, Credit
Suisse, Goldman Sachs, SMBC, Level 3, and City Reach Data
Centers.
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12. Project Experience
We are specialists in design-build strategies for data centers…
FOCUS
IT’S WHAT WE DO…AND IT'S ALL THAT WE DO!
We have strategically selected an eclectic mix of experience in IT,
PEOPLE Engineering, Construction, and the Owner Side that will provide a
global project approach. PEOPLE BUILD PROJECTS
conceptcsi strives to find innovative engineering and constructability solutions.
APPROACH THE END RESULT IS A BETTER EXPERIENCE FOR OUR CLIENTS
Our defining advantage has been in our thorough understanding between
technology and construction. It is decisive to the overall success of the project to
TECHNOLOGY assimilate the IT solution into the construction delivery sequence at the initial
stages.
OWNER’S
PERSPECTIVE WE MAKE IT A POINT TO UNDERSTAND OUR CLIENT’S BUSINESS MODEL
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13. NEW DATA CENTER – Conversion of office building.
Confidential Colocation Client
New Jersey
Total Size: 280,000 SF
Raised Floor: 144,000 SF
Tier III
Total Power Capacity: 30 MW
LEED GOLD
NEW DATA CENTER – Conversion of warehouse building.
Confidential Colocation Client
New Jersey
Total Size: 300,000 SF
Raised Floor: 144,000 SF
Tier III
Total Power Capacity: 40 MW
LEED Silver
NEW DATA CENTER – Conversion of office building.
Confidential Colocation Client
Massachusetts
Total Size: 200,000 SF
Raised Floor: 60,000 SF
Tier III
DATA CENTER EXPANSION – 40,000 SF, 4 MW
Confidential Colocation Client
Texas
Total Size: 350,000 SF
Raised Floor: 200,000 SF
Tier III+
Total Power Capacity: 42 MW
DATA CENTER EXPANSION – 20,000 SF, 2 MW
Confidential Colocation Client
Texas
Total Size: 350,000 SF
Raised Floor: 200,000 SF
Tier III+
Total Power Capacity: 42 MW
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14. DATA CENTER EXPANSION – 30,000 SF, 3 MW
Confidential Colocation Client
Texas
Total Facility Size: 300,000 SF
Raised Floor: 200,000 SF
Tier III+
Total Power Capacity: 40 MW
DATA CENTER Utility Service Upgrade
Confidential Colocation Client
Texas
Total Facility Size: 350,000 SF
Raised Floor: 200,000 SF
Tier III+
Total Power Capacity: 40 MW
DATA CENTER EXPANSION – 6,500 SF Design/Build Project
Confidential Colocation Client
New York
Total Facility Size: 2.9 Million SF
Tier III
NETWORK OPERATIONS DESIGN/BUILD SERVICES
Colocation, Carrier Hotel, Modular Container Site locations
Confidential Communications Client
National
- Boston - Washington, DC - Austin
- New Jersey - Atlanta - Phoenix
- New York - Chicago - Los Angeles
- Philadelphia - Dallas - San Francisco
-Baltimore - Houston - Seattle
DATA CENTER PROGRAM MANAGEMENT
Data Center Expansion 20,000 SF, 2MW Design/Build Project
Confidential Enterprise Client
New Jersey
Total Facility Size: 60,000 SF
Raised Floor: 40,000 SF
Tier III
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15. DATA CENTER CONSULTING SERVICES
Site Selection & Conceptual Planning
Confidential Colocation Client
Arizona
Total Facility Size: 1 Million SF
Raised Floor: 700,000 SF
Tier III+
Total Power Capacity: 110 MW
DATA CENTER CONSULTING SERVICES
Developed RFP for A&E Services
Confidential Colocation Client
Arizona
Total Facility Size: 1 Million SF
Raised Floor: 700,000 SF
Tier III+
Total Power Capacity: 110 MW
DATA CENTER CONSULTING SERVICES
Site Selection – Building Assessment
Confidential Colocation Client
New Jersey
Total Facility Size: 800,000 SF
Raised Floor: 350,000 SF (estimated)
Total Power Capacity: 30 MW (expandable to 50 MW)
DATA CENTER CONSULTING SERVICES
Data Center Evaluation - Acquisition Related
Confidential Colocation Client
Arizona
Raised Floor: (2) Facilities 180,000 SF each
DATA CENTER CONSULTING SERVICES
Data Center Evaluation - Acquisition Related
Confidential Investment Firm Client
National
Raised Floor: (15) Facilities approximately 100,000 SF each
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16. DATA CENTER CONSULTING SERVICES
Site Development & Support Services
Confidential Real Estate Developer Client
New Jersey
Total Site Size: 33 Acres
Total Power Capacity: 30 MW
DATA CENTER CONSULTING SERVICES
Building Information Modeling (BIM)
Confidential Communications Client
New Jersey
Total Facility Size: 2.1 Million SF
Raised Floor: 700,000 SF
DATA CENTER CONSULTING SERVICES
Coordination Study & Root Cause Analysis
Confidential Investment Firm Client
Texas
Total Facility Size: 20,000 SF
Raised Floor: 10,000 SF
DATA CENTER CONSULTING SERVICES
Root Cause Analysis
Confidential Colocation Client
Texas
Total Facility Size: 300,000 SF
Raised Floor: 200,000 SF
Tier III+
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17. conceptcsi can provide your organization a personal and seamless package that
goes well beyond the capabilities of the typical construction firm.
We thank you for your time and consideration!
The conceptcsi Team
www.conceptcsi.com
9 East 38th Street
10th Floor
New York, NY 10016
Michael Silla Michael Gulas
Director of Strategic Development Director of Design & Construction
Office: 212.696.1023 ext. 36 Office: 212.696.1023 ext. 13
Mobile: 646.573.3700 Mobile: 646.306.5655
msilla@conceptcsi.com mgulas@conceptcsi.com
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