Z Score,T Score, Percential Rank and Box Plot Graph
Final social media in business is 460
1. Social Media in Business.
IS 460 –Fall 2012
Presented by Jesse Burns, Jordan Meyers, and Michael Siakpere
2. Agenda.
• Introduction – what is social media?
• Internal/external communications
• Infrastructure
• Pros/Cons
• Live demonstration
3. What is social media?
• Relatively new (first known use in 2004)
• Fluid
• Based on interpretation
• Much variation, some overlap
• May be broken down into sub-categories:
• Photo Sharing
• Blogging
• Video Sharing
• And much, much more!
4. Social Media - Defined.
Constant Contact
• Tools that allow the sharing of information and creation of
communities through online networks of people.
Cardinal Business Group
• This is a marketing practice that emphasizes the ability of
social websites and services to attract visitors to your website
and build a positive reputation.
5. Social Media – Defined.
Merriam-Webster
• forms of electronic communication through which users
create online communities to share information, ideas,
personal messages, and other content
Step Forth
• This is comprised primarily of internet based tools for
discussing and sharing information on both personal and
business levels.
6. Important Terminology.
• Platform • Viral
• Influence
• Engage
• #hashtag
• Tag
• Like
• Friend • UGC
• Follow • Web 2.0
• Tweet • SEO
• Trend or Trending
7. History of social media.
CompuServe (1969)
• First major US commercial internet provider
Usenet (1979)
• Early bulletin that connected Duke University and the
University of North Carolina
America Online (1985)
• Infamously known for “you’ve got mail”
• Instant Messaging, chat rooms
• Message Boards
8. History of social media.
TriPod (1992)
• Community online for college students
Friends Reunited (1999)
• First online social network to achieve prominence, was
founded in Great Britain to relocate past school pals
Friendster (2002)
• First social networking website open to U.S. public
• Grew to three million users in three months
10. Why is it important?
“Embracing social media isn’t just a
bit of fun, it is a vital way to
communicate, keep your ear to the
ground and improve your
business.”
- Richard Branson
11. Why is it important?
• One of the fastest growing free benefits of technology today
• No longer thought of as a fad or trend
• Social media has become a must have for any business
seeking to secure a place in both the traditional and digital
marketplace
• Becoming a large part of how businesses do business
• Recruiting
• Hiring
• Background checks
• Marketing
• Communicating
12. Why is it important?
• E-mail communication becoming mute
• Websites are now considered “dinosaurs”
• Competitive intelligence analysis
• Analytics and mobile computing
• Knowledge of social media becoming a desired hiring trait
• Standard competency for IT/IS students
Business are continuing to look for low-cost solutions to
their growing communication problems!
• How to we engage our employees?
• How do we engage our clients/customers?
13. I’m tired of
hearing
I like
“Hopper”
pizza!
commercials
from Dish
Mr. Roger’s
neighborhood
rocks!
15. Social Media – external communication
• Normally thought of as “social media”
• Generally used to communicate outside of a business
• Peer-to-peer communication
• People transform from content readers to content
publishers
16. Social Media – external communication
• Communities
• Fan Pages
• Immediate assistance
• Promote products and services
• Reviews
• Customer Feedback
• Communication forum
17. R&D
Stock
shows
prices are
that…
up 3% this
quarter!
How can we
help others in
the
community?
18. External Social Media.
• Used to share entertainment media
• Viral videos
• Channels
• Embedded Video
Images are copyright of their respective companies.
19. External Social Media.
• F2F Conferencing for Friends
• Say “Hello” to Grandma
Images are copyright of their respective companies.
22. Internal Social Media.
• Forms of media used within business
• Used to collaborate
• Can be used in large and small organizations
Images are copyright of their respective companies.
23. Internal Social Media.
• Real-time video collaboration
• Conference bridge
• Screen sharing
• Mobile Platforms
• Phones
• Tablets
Images are copyright of their respective companies.
24. Internal Social Media.
• Professional video conferencing
• Collaborate across widespread organization
• Screen sharing
Images are copyright of their respective companies.
25. Internal Social Media.
• Facebook for employees
• Company specific
• Allows for team collaboration
Images are copyright of their respective companies.
28. How do they all relate?
• All can be used to make business better
• Doesn’t need paid form of social media
29. Take advantage of free!
Facebook, Twitter, and Youtube
• Used to spread information about company
• Updates about new products and Services via
Twitter
• “How to” videos via Youtube channel
• Advertising via Facebook
Examples
• UWEC Blugold Minute
• Engadget (product tours)
30. Social Media - Need for investing?
Real Time Collaboration (Screen Sharing)
• GoToMeeting - $500/year
• Yammer – Free - $15/user/month
Video Conferencing (Hardware Based)
• Polycom System - $5000+
• Monitor
• Console
• Additional hardware/software
31. Social Media - Infrastructure.
High Speed Internet Connection
• Video Conferencing
• 2.3 Mbps Average (Polycom) per link + 20%
• Facebook
• 28% of Total Bandwidth
• Youtube
• 5 MB/minute/video
32. Social Media - Infrastructure.
Desktop
• Youtube
• 500 MHz or faster processor
• 128 MB of memory
• 64 MB video memory
• Skype
• 1 GHz or faster processor
• 256 MB of memory
• DirectX v9 or above
33. Social Media - Infrastructure.
Server
• Microsoft Lync
• Quad-core 2.0 GHz or higher
• 16 GB of memory
• 10,000 RPM disk drive (72 GB Free)
• 1 Gbps network link
34. Social Media - Facts & Trends.
1 of every 6 minutes spent online is on a social media
platform
56% of Americans have a profile on at least one social
networking site
Fortune 100 company names are mentioned more than 10
million times/month
35. Social Media - Facts & Trends.
87% of the Fortune 100 now use social media – with
twitter being the most popular
75 of the Fortune 100 companies use LinkedIn in their
corporate hiring process
37. Social Media - Statistics.
54% of U.S. companies say they’ve banned workers
from using social networking sites like Twitter, Facebook,
LinkedIn, and MySpace
19% of companies allow social networking use only for
business purposes
16% allow only limited personal use
38. Social Media - Pros.
Boosts employee morale
Help in solving problems or questions
Increased recruitment efforts
Employees build social media knowledge
Everyone wants to belong to something
39. Social Media - Pros.
Significant cost savings
Many free social media platforms
Facebook, Google+, Linked In
Accessibility
Many are accessible via the internet
No need to have software downloaded
Integration
Video, document sharing, chat all-in-one
40. Social Media - Cons.
Productivity loss
Security and privacy concerns
Recruitment decision risks
Inappropriate online behavior
41. Social Media - Cons.
Ownership of information
Concerns over who owns the content
uploaded to cloud services
Retrieving information
Accessibility concerns
Connectivity issues
Bandwidth, flash player, wireless
connection, etc.
Notes:This slide is a great reason for “why is it important?” – Michael
Forbes – The developing role of social media in business
Forbes – The developing role of social media in business
Notes:We will have to identify the purpose of this slide – Michael
Notes: See previous slide – Michael
NOTES:Business applications may include instructional videos, virtual memos, “best practices”, etc. – Michael
NOTES: Skype can have very practical business application – I have actually Skyped with colleagues and business partners – Michael Skype is more than just 1 to 1 communication, you can “add” people to the call and utilize both the voice and video capabilities – Michael
NOTES: We will have to highlight the justification behind the indicated claim and explain functionality, features, etc. – Michael
NOTES: For the purposes of this presentation, we will focus on the following social media platforms which we will identify as “internal” – Michael
NOTES: Additional screen shots would be useful for those who have not used Go To Meeting. We will have to identify why this is considered “social media”. Items such as functionality, features, business uses, etc. would help the class gain a better understanding of this platform. – Michael
NOTES: Same suggestions as theGo To Meeting example. We actually use Polycom in our office– I can take some pictures to show the set-up and how our company (specifically) uses them to reduce operating and meeting costs. – Michael
NOTES: Same suggestions as Go To Meeting and Polycom. – Michael
NOTES: Explain “how” they will make business better. Justify claim. Are they forms of “paid” social media? – Michael
NOTES: some repeated information here which was covered earlier.
NOTES: Oh, ok – this answers my question before regarding free versus paid social media.
NOTES: Add graphics to “dress up slides” – Michael
NOTES: Add graphics to “dress up” slide – Michael
Notes: It might be best to cover this information before we go into depth with the internal/external forms of social media. – Michael