1. STUDY ON FUNCTIONAL
AREAS OF A ADVERTISING
AGENCY
Presented by : Krishna Patel
Mrunali Patel
Sanjay Pateliya
Joohi Rana
PIM MBA
SEM - 3
2.
3. INTRODUCTION
Building bridges to connect there clients & there customers
using untested and unconventional strategies through direct and
indirect approaches
4. VISION
Leading trends in advertising by building innovativeplatforms, benefitting consumers&
brands
MISSION
Applying a Prismatic spectrum of ideas &experiences acquired from varied industries, by
building bridges that reiteratetowards common goals
5. BILL BACK ADVERTISING
What better for a marketer than to get his brand
placed straight into the hands of the customer?
• What
Heardof advertising on an in-store medium which a
customer cannot potentially reject to accept? Thats
advertising on thebacks of bill receipts oras wecall it BILL
BACK ADVERTISING.
6. • How it works
Oneside of bill receipt roll is printed with a loop of ads,
typically four-colored. Receipt ad coupons work well for any
product as wehave the perfect marketmix of partners and can
make you reach your right target audience.
8. • Who
Most marketers haveadvertising campaigns that run nationally or
regionally. Theyassist Brands that arelooking toassociate
themselves on the single most accurately positioned cross
branding medium that require flexibility in campaign dimensions
as per there partners' reach.
9. • Numbers
Present at3013 stores, issuing 70 Million bill cuts, generating 210
Million eyeball views....injust a month and still counting.
10.
11.
12. GUERRILLA MARKETING
Guerrilla marketingis anadvertisementstrategyconceptdesigned forsmall
businesses topromotetheirproductsor services in anunconventionalwaywith
little budgetto spend.This involves high energy andimaginationfocusing on
graspingthe attentionofthe publicin more personalandmemorablelevel.
BRAND EVOLUTION - We strive to evolve your brand in the most optimised and fiscally reasonable ways by: Refurbishing the brand's personality, colours, tones of voice, philosophy and story, defining the brand values and principles within the perfect target group.
BRAND MARKETING - We are always keen on ideating and conceptualising the better and more unique ways of marketing a brand. Following are the services we proudly excel at while striving to gratify our clients: Media campaign planning (ATL/BTL), Social Media and Digital Media Strategies, PR Planning and Brand Associations, Sales and Distribution Strategies, Pricing Strategies.
BRAND REVIEW - One of the most important element in making a Brand successful is to regularly review and assess it's branding techniques and the associated ROIs. We provide the following services to help you perfectly position your brand: Brand/ Marketing Audit, Brand Re-positioning, Re-Building Brand Image, Re-Branding.
LAUNCH PLANNING - It is pivotal for any brand to portray and demonstrate its best when it interacts with its external stake-holders. We provide the following solutions to make this interaction as smooth as possible for your Brand: New Product Launch, Website/ App launch, New Brand Launch, New Market Establishments, Brand Extensions, Re-launch.
MANAGEMENT CONSULTANCY - We understand the challenges of running an enterprise in a competitive environment. With our skills, abilities and expertise we aim to ease your load by providing the following essential services: Internal Communication Processes, Business Planning, Employee Grooming and Training, Employee Assessment and Re-structuring the work-force.
