The Social Judgment Communication theory by Muzafer Sherif outlined through PowerPoint.

1. Chapter 14 Social Judgment theory

2. Class Activity: Statements Read through the statements Underline the one statement that most closely represents your point of view Circle the letters in front of those that you feel are “acceptable” Cross out the letters in front of any you feel are “objectionable” or “unreasonable.” You don’t need to mark every statement

3. Statements (Example)

5. Ego-Involvement Class: How important is it to you? Three indications of high ego-involvement

6. Triggered Mental Process and Perceptual Errors Judging the message Shifting anchor Errors Contrast Assimilation

7. Persuader's Advice Fall on the edge of a person’s latitude of acceptance Boomerang Effect

8. Concluding Points Quote 3 points Social Judgment Theory makes clear:

9. Is Social Judgment Theory ethical in practice?