Horn Creek Leadership Retreat

http://www.millenniummatrix.com

Tuesday, November 10, 2009

The Quagmire Ahead
By DAVID BROOKS
Published: June 1, 2009 - NY Times

On Jan. 21, 1988, a General Motors executive named Elmer
Johnson wrote a brave and prophetic memo. Its main point was
contained in this sentence: “We have vastly underestimated
how deeply ingrained are the organizational and cultural
rigidities that hamper our ability to execute.”

On Jan. 26, 2009, Rob Kleinbaum, a former G.M. employee and
consultant, wrote his own memo. Kleinbaum’s argument was
eerily similar: “It is apparent that unless G.M.’s culture is
fundamentally changed, especially in North America, its
true heart, G.M. will likely be back at the public trough
again and again.”


Digital Race
Institutional Buggy

Look at Past Seasons
to Gain a Window
into the Future

1950s
1960s
1970s
1980s
1990s
2000s
Time is Not Your Friend


We’re Not Alone
Education
Business
Media
Healthcare
Judicial System
Municipalities
Governance
Global Conﬂict
Family & Community
The Environment
Public Civility
Sports & Entertainment


Bowling Alone


Medium as Message


Medium
as
Worldview

Our Worldviews Change


In The Beginning


Gutenberg’s Revolution


1950


1992
Netscape & Tim Berners-Lee


Brain Wiring
Print
Linear, Sequential,
Rational
Broadcast
Fluid, Fragmented,
Emotional
Digital/Interactive
Non-linear, Holistic,
Systems Thinkers


Symbolic
Realistic

Conceptual
Contextually
(Hack/Mod)


Gospel


Truth


Story Telling in a Connected World


A video Clip of Gilligan’s Island


A video Clip of Lost


New psychology

New relationships

NEW Structures

Upheaval

New institutions


Comfort Zone
Learning Zone
Adventure Zone
Panic Zone


Digital Natives vs.
Digital Immigrants

What does it
mean to have a
congregation
of mobile
knowledge
workers?

Check this
Chose which best describes your online activities box

I use my computer but seldom access the Internet. If I do its primarily email.

I have it, use it, but can take or leave using the Internet.

I use the Internet but often feel overwhelmed by the amount of information or
choices.

I use the Internet but go primarily to the main sites like Google, Yahoo, MSN etc.

I use the Internet a lot primarily through my desk top. My phone is primarily for
calling.

I new to using my phone for more than calling. I do some texting and like being
accessible.

I use and consume different kinds of Internet content. I like to pass things I get to
others. I ﬁnd it very functional and use the computer and cell phone for functional
purposes.
I use and consume different kinds of Internet content. I like to pass things I get to
others. It is an important work and social tool for me.

My phone is a key part of my online life and allows me to do just about anything I
want to do online.

I not only surf, consume and share what I ﬁnd on the Internet but I also create
content to share with others; blog, video, podcast etc.


Chose which best describes your online activities Check this
box

Digital Collaborators (Iʼm highly mobile, Iʼm active in several group collaborations and 8%
leverage shared creative efforts)

Ambivalent Networkers (I integrate Information and Communication Technology, ICT, 7%
as a life-style. Iʼm typically under 30)

Media Movers (I consume content, digest it and then pass along information Iʼve 7%
summarized. I use some social network sites on a functional basis)

Roving Nodes (I use and consume content from the Internet and like to pass along 9%
things I ﬁnd interesting to others)

Mobile Newbies (I like being more available, I do some texting but need help ﬁguring it 8%
all out)

Desktop Veterans (Iʼm experienced with the desktop and use my cell phone for calling) 13%

Drifting Surfers (I go to the main sites but Iʼm not into ICT) 14%

Information Encumbered (I use it but feel burdened or overwhelmed keeping up) 10%

The Tech Indifferent (I have it but donʼt chose to use it) 10%

Off The Network 14%


What is this?


When content is abundant what happens
to traditional content providers?


The
World is Flat
Horizontal organizations built on
collaboration.

Openly networked with diverse
organizations and resources.

Convergence of once independent
silos; church, commerce,
community & charity


What is Horn
Creeks Reach in
a Flat World?


Mass
Collaboration
(crowdsourcing)


How might Horn
Creek beneﬁt from
Crowdsourcing?


Social Media

Pro-sumers & Co-creators


The Long Tail
• Low cost production
• Low cost distribution
• Search

• From hits to niches
• One size to tailored
• Stars to tribal leaders
• Producer Consumers
• Mass markets to masses
of markets
• Hidden Demand


Shelf Space
Bottleneck

Bias toward Blockbusters

Focus on Mass Markets

Most of the Good Content is
Invisible


Mass Amateurs
The Return of the Tentmaker

Shelf Space

Potential Content

Virtual Shelf Space

How does
Horn Creek
activate its
Long Tail?


The Reverse Mentor

Experiencing the Value of Family
Serving Up a
Family Experience

Reafﬁrmed Family Values

Reinforced Family Values


Walmart - Southwest Airlines?

Nordstroms - Starbucks?

Apple - Nike?


Results:

Discovery
Leadership
Its about transformation


Call to
Adventure
Red Pill or Blue Pill

The Quest


Divine Guide


Fellowship
of the Mission

Test of Motive

Trickster

Vision Killers

Final Battle

Transformation
Urgency
Transparency
Vision
Commitment


Silents
Boomers
GenX
Millennials

4 Generations
A First!


Extended Family
Nuclear Family
Fragmented Family
Intentional Family


Lame

Slacker


Boomer
50%

Over 65

2008
6%
Millennials
6%

GenX
38%


Millennials
43%

2018
GenX Boomers
33% 24%


Trust Tax & Trust Dividend
Trust Tax -80% -60% -40% -20%
Environment Hated Toxic Stressful Worry
Focus Conflict Escalation Pre-emption Process
Relationships Anger Hostile Disrespect Indifferent
Process Open defeat Sabotage Hidden agendas Chain of command
Behavior Punish Micromanage CYA Do my job
Outcomes Grievance or Law-suit Gotcha Politics Slow
Systems Disintegrated Dysfunctional Distracting Hassle
Ethics Your ruin Your harm Self-interest Compliance

Trust Dividends Neutral 20% 40%
Environment No worries Positive Uplifting
Focus Scope Outcome Mutual success
Relationships Cordial Cooperative Collaborative
Process Task at hand Keeping promises Making it easier for others
Behavior Respect Partnering Transparency
Outcomes Efficient Learn from mistakes Improve
Systems Does not get in the way Supportive Adaptive
Ethics What is expected What is right What is good


Engaged Not Engaged Actively Disengaged

17%
29%

54%


Immigrants Reaching Youth
Respect Them
Respect their Politics
Engagement
Relational Discipleship
Inquiry Based Learning
Positively Challenge Them


Immigrant Reﬂections
My major Aha!
My big challenge
What action am I going to
take to become more
digitally ﬂuent?
What do I feel I can do for
Horn Creek?


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