Every broker knows that connection with those in his or her office is essential to team building, engagement, culture and increasing opportunities. However, the old office meeting, where agents sit around and moan about their non-sellable listings have left many of your agents' resistance to attending. The ubiquity of information has made it hard for many managers to find relevance in the agent’s life. Matthew Rathbun shares how his focus on telling the agent’s story and that of the firms has increased attendance. The tools to tell these stories are all around you and can help you craft an experience and not just another meeting.

1. RathbunMatthew
ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
MatthewRathbun.com | @MattRathbun
How Storytellers Make Meetings Meaningful

2. Hi! I’m Matthew!
MatthewRathbun.com | @MattRathbun
#Broker
#Troublemaker
#Storyteller
#FellowLearner
#Geek

3. 67%believe meetings are a waste
of time…

4. Why Meetings?

5. You have the power to influence the success
of someone who trusts you with their family’s
livelihood.

6. Agendas should be
delivered at the meeting,
but not before the meeting…

7. • Agendas are guidelines, not missions
• Agendas should be changed as needed
• Time-contract is more important
• Create a parking-lot

8. You Idea Audience

9. It’s your idea and only you start off excited about it

10. Storytelling is about connecting to other
people and helping people to see what
you see. -Margolis

11. Freytag Dramatic Story Telling
[day-no-ma]

12. Stories should begin by creating a world
for your audience

13. The storyteller is the mentor, not the hero.
- Nancy Duarte

14. Visual Storytelling

15. Transaction-Solving
Stories
• Scenario base
• Let audience work the problem
• Use visuals in slides
• Refer to contract/rule
• Audience should save the world
• Acknowledge those who lead

16. System-Solving Stories
• Scenario base
• Let audience work the problem
• Don’t tell them; show them
• Make it practical
• Frame retention benefit to them
• Cross-Platform
• Look outside the industry

17. Invite, tease
and instill a
fear of loss

18. Start with accolades

19. Next, Introductions

20. They need to tell their stories, too

21. The
Mashup
• New Challenge
• New Solution
• New Tool
• New Question
• Suggestions
Give Them An Outlet

22. Their Story is more important than yours

23. Information can be attained from an email,
you have to give them a toolkit…

24. Focus on those who are there to
participate…

25. Why should they attend and return?

26. Make the status quo unappealing

27. Keep them on your tasks
and encourage the gear

28. Keep the commercials to a minimum

29. Watch the clock

30. Gamify The Meeting

31. Give-a-ways Each Meeting
• Gadget
• 1 transaction at 100%
• Waive agent fee
• Gift cards
• GenBlue Pass
• Use of TC
• Charity Donation

32. Voting In Person
• Office promotions
• Civic activity/donation
• Agent recognition
• Upcoming Classes
• Event planning (Homes for Dogs)

33. Use Relevant Story Themes

34. They will use what they see you use, not
what you tell them to use.

35. End with call to action

36. Tools to help you tell your story

37. SlidesCarnival.com

38. SurveyMonkey.com

39. BigStockPhoto .com

40. CBExchange.com

41. NARRPR.com

42. www.Wacom. com
Bamboo Tablet

43. Notability Bamboo Paper

44. Share your iOS Device On Your Laptop
Reflector
www.airsquirrels. com/reflector

45. Popplet (mindmapping)

46. PollEverywhere .com

47. Keep ongoing notes on meeting topics with Evernote

48. Book Recommendation: Visual Meetings

49. Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Matthew@cbeva.com
MatthewRathbun.com