Manuel Valadas Preto

Madrid Area, Spain Spain

Founder M-Eskudo

Fintech expert with skills gained in Banking (+10 years) and Telecom (+10 years) industries. I teach and consult for major corporations and technology start-ups, mainly in payment innovation. Now growing my company in Digital Banking and Mobile Payments as a tool for Financial Inclusion. I have been accumulating a valuable understanding of Customer Behaviour and Customer Experience in Payment and Banking; I increasingly believe that, because people are more emotional than rational, to succeed you have to design your products to fit emotional needs and concerns. I have an MBA from London Business School and a telco engineering degree from Lisbon’s Instituto Superior Técnico. I complement...