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KILLING THE LAPTOP
Jason Ruger, Motorola Mobility
Motorola Mobility Internal

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC.
All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved.
                                                                    2012                                                XX-Month-2011
WHY
NOW?
• CHIPS
• CONNECTIONS
• CLOUD




 Motorola Mobility
 © 2012 Motorola Mobility, Inc.   2   © 2011 Motorola Mobility, Inc.   XX-Month-2011
                                                                            Jan-2012   22
CHIPS: THE EVOLUTION OF COMPUTING




           World’s First Laptop, Compaq Portable in 1983
  © 2012 Motorola Mobility, Inc.                     Jan-2012   3
CHIPS: THE EVOLUTION OF COMPUTING




  © 2012 Motorola Mobility, Inc.    Jan-2012   4
THE EVOLUTION OF COMPUTING




  © 2012 Motorola Mobility, Inc.   Jan-2012   5
CONNECTIONS: KEY WIRELESS SPEEDS

 Throughput and Range Comparison
      Current                      Planned

  10 Gbps

   1 Gbps                                         802.11ad
                                                                  802.11ac         LTE-A
 100 Mbps
                                                                  802.11n          LTE
  10 Mbps
                                                                                   HSPA+
   1 Mbps                                         Bluetooth 2.1
                                         NFC      Bluetooth
 100 Kbps

                                   Adjacent    Room       Campus             National

                                                                     Source: Gartner October-2011

  © 2012 Motorola Mobility, Inc.                                                        Jan-2012    6
CLOUD: EMPLOYEES ARE FAMILIAR WITH IT

• 290 billion emails sent
• 2 billion videos on YouTube
• 1 billion searches on twitter
• 1 billion posts to facebook




   © 2012 Motorola Mobility, Inc.       Jan-2012   7
CLOUD: ANY PLATFORM, ANY DEVICE




  © 2012 Motorola Mobility, Inc.   Jan-2012   8
BENEFITS




 Motorola Mobility
 © 2012 Motorola Mobility, Inc.   9   © 2011 Motorola Mobility, Inc.   XX-Month-2011
                                                                            Jan-2012   99
ALWAYS ON


 WORK
 LONGER                            20%
 Source: Forrester Research, November 2011




 RESPOND
 FASTER
 Source: Motorola Mobility, 2011
                                   30%
  © 2012 Motorola Mobility, Inc.             Jan-2012   10
BENEFITS



 Productivity                          Control               Cost
• Email, Calendar,                 • Full Device       • Lower operating
  Contacts                           Encryption          costs
• Enterprise                       • GPS location      • Potential for
  applications                     • Remote wipe         BYOD
• Work longer                      • Many device       • Potential for
  (20%)                              management          cellular and data
• Respond Faster                     solutions (e.g.     stipend vs. 100%
  (30%)                              3LM)                pay
• Web Browsing




  © 2012 Motorola Mobility, Inc.                                   Jan-2012   11
70%
BENEFITS




 73% CIO’s improved                70% Consumers already
 employee productivity as a        using mobile devices as
 result of their investments       primary device
 in mobile applications.




  © 2012 Motorola Mobility, Inc.                    Jan-2012   12
CHALLENGES




 Motorola Mobility
 © 2012 Motorola Mobility, Inc.   13   © 2011 Motorola Mobility, Inc.   XX-Month-2011
                                                                             Jan-2012   13
CHANGING EXPECTATIONS


                                                                   Full VPN
                                                                   Internal
                                                                    Access

                                                            Many
                                                            Apps
                                                 Upgrades
                                            1    & Design
                                           App
Phone                              Email
                 Contacts
Calls




     • Corporate vs. Employee Liable


  © 2012 Motorola Mobility, Inc.                                       Jan-2012   14
DIFFERENT OPERATING SYSTEMS

                Predicted Smartphone Platform Market Share
                Source: Gartner, October 2011

                 60%

                 50%

                 40%                                                  Android
                                                                      iOS
                 30%
                                                                      Symbian
                 20%                                                  RIM
                                                                      Windows
                 10%

                   0%
                                   2011   2012   2013   2014   2015



  © 2012 Motorola Mobility, Inc.                                           Jan-2012   15
USER SEGMENTATION

      Data
                                    Data Authors          Data Analyst
   Consumers
• Document                         • Document           • Advanced data
  Presentation                       creation             analysis
• Document                         • Document editing   • Desktop
  reviewing                        • Collaboration        Publishing
• Alert response                                        • Presentation
                                                          Authors




  © 2012 Motorola Mobility, Inc.                                 Jan-2012   16
BROWSER COMPATABILITY

Client vs. Web Apps
     (industry)



  20%
        Web




                            Web




  Client
                                    Compatibility

                             Web
                             80%




                                                    IE 6   IE 8   Firefox   Chrome    Safari
   © 2012 Motorola Mobility, Inc.                                                    Jan-2012   17
MOBILE                            • Private Markets
APPLICATIONS
                                  • Security
KEY CHALLENGES
                                  • Updates

                                  • Forms factors

                                  • OS versions




 Motorola Mobility Internal
 © 2012 Motorola Mobility, Inc.   © 2011 Motorola Mobility, Inc.   Jan-2012   18
MOBILE SECURITY STARTED IN 1587:
MARY QUEEN OF SCOTS




  © 2012 Motorola Mobility, Inc.   Jan-2012   19
THE “UNBEATABLE” SECURITY APPROACH




  © 2012 Motorola Mobility, Inc.     Jan-2012   20
MOBILE                            • SECURITY IS
COMPUTING                           EVOLUTIONARY
MANAGING                          • LAPTOP VS.
SECURITY                            MOBILE

                                  • MISCONCEPTIONS




 Motorola Mobility Internal
 © 2012 Motorola Mobility, Inc.   © 2011 Motorola Mobility, Inc.   Jan-2012   21
SOLUTIONS

SECURITY
ENTERPRISE APPS
VIRTUALIZATION




 Motorola Mobility
 © 2012 Motorola Mobility, Inc.   22   © 2011 Motorola Mobility, Inc.   XX-Month-2011
                                                                             Jan-2012   22
DEVICE SECURITY                   • BASICS: PIN LOCK,
                                    REMOTE WIPE

                                  • ENCRYPTION, GPS
                                    LOCATION

                                  • APPLICATION
                                    MARKETS

                                  • LAYERS




 Motorola Mobility Internal
 © 2012 Motorola Mobility, Inc.   © 2011 Motorola Mobility, Inc.   Jan-2012   23
COMMON
PASSCODES:
                                   1234                            5683
1 IN 7                             0000                            0852
                                   2580                            2222
                                   1111                            1212
                                   5555                            1998
                                  Source: Most Common iPhonePasscodes, Daniel Amitay,
                                  June 2011

 Motorola Mobility Internal
 © 2012 Motorola Mobility, Inc.   © 2011 Motorola Mobility, Inc.      Jan-2012      24
3LM: ANDROID DEVICE MANAGEMENT




  © 2012 Motorola Mobility, Inc.   Jan-2012   25
ENTERPRISE APP OPTIONS

                                   • Cross platform coverage
      HTML5                        • Device-like API’s & rich graphics
                                   • Easiest distribution& updates


                                   • Deep hardware integration
 Native App                        • Support for latest hardware (vs. HTML5)
                                   • Best user experience


                                   • Reuse existing web resources
       Hybrid                      • Customize user experience
      (HTML5 /
     Native App)                   • Distribute through app markets


                                   • Cross platform coverage (e.g. PhoneGap or Titanium)
     Cross-                        • Mobile app device features
    platform                       • Creates platform-specific wrapper

  © 2012 Motorola Mobility, Inc.                                                      Jan-2012   26
HTML 5

WHY IS IT
IMPORTANT
TO IT?




 Motorola Mobility Internal
 © 2012 Motorola Mobility, Inc.   27   Jan-2012   27
SAMPLE APPLICATIONS
Productivity and                    Application Management   Diagnostics   Marketing and
 Convenience                           and Compliance                        Business



                                          MMI Market           AppSpy       CATV Tool


                                                                             Mobile Webtrends
                                         MMI Market Widget     MSquare
   MMI Conf                              for Xoom



                                                                                 Emoción

    MMI QBook
                                                                                 Juegos


                                                                                Movistar Música


                                                                                 Imagenio Móvil


                                                                                  Chat Movistar
   Webmoney



   © 2012 Motorola Mobility, Inc.                                            Jan-2012        28
FREE PRIVATE ENTERPRISE MARKET
Internal Market for App Distribution


Description:                              Internally     Recommended
                                       developed apps   commercial apps
Internal Corporate Android market
for distribution of internally
developed apps and
recommended android market
apps.


Benefit:
Secured access for controlled
distribution of apps to internal
users.




     © 2012 Motorola Mobility, Inc.                            Jan-2012   29
APP VALIDATOR




  © 2012 Motorola Mobility, Inc.   Jan-2012   30
VIRTUAL PC                        • Vendor

                                  • Storage
KEY
CONSIDERATIONS                    • License Costs

                                  • Connectivity

                                  • Desktop vs. App

                                  • Static vs. Dynamic



 Motorola Mobility Internal
 © 2012 Motorola Mobility, Inc.   © 2011 Motorola Mobility, Inc.   Jan-2012   31
© 2011 Motorola Mobility, Inc. Inc.
     © 2012 Motorola Mobility,        Jan-2012   32

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Kill the Laptop!

  • 1. KILLING THE LAPTOP Jason Ruger, Motorola Mobility Motorola Mobility Internal MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved. 2012 XX-Month-2011
  • 2. WHY NOW? • CHIPS • CONNECTIONS • CLOUD Motorola Mobility © 2012 Motorola Mobility, Inc. 2 © 2011 Motorola Mobility, Inc. XX-Month-2011 Jan-2012 22
  • 3. CHIPS: THE EVOLUTION OF COMPUTING World’s First Laptop, Compaq Portable in 1983 © 2012 Motorola Mobility, Inc. Jan-2012 3
  • 4. CHIPS: THE EVOLUTION OF COMPUTING © 2012 Motorola Mobility, Inc. Jan-2012 4
  • 5. THE EVOLUTION OF COMPUTING © 2012 Motorola Mobility, Inc. Jan-2012 5
  • 6. CONNECTIONS: KEY WIRELESS SPEEDS Throughput and Range Comparison Current Planned 10 Gbps 1 Gbps 802.11ad 802.11ac LTE-A 100 Mbps 802.11n LTE 10 Mbps HSPA+ 1 Mbps Bluetooth 2.1 NFC Bluetooth 100 Kbps Adjacent Room Campus National Source: Gartner October-2011 © 2012 Motorola Mobility, Inc. Jan-2012 6
  • 7. CLOUD: EMPLOYEES ARE FAMILIAR WITH IT • 290 billion emails sent • 2 billion videos on YouTube • 1 billion searches on twitter • 1 billion posts to facebook © 2012 Motorola Mobility, Inc. Jan-2012 7
  • 8. CLOUD: ANY PLATFORM, ANY DEVICE © 2012 Motorola Mobility, Inc. Jan-2012 8
  • 9. BENEFITS Motorola Mobility © 2012 Motorola Mobility, Inc. 9 © 2011 Motorola Mobility, Inc. XX-Month-2011 Jan-2012 99
  • 10. ALWAYS ON WORK LONGER 20% Source: Forrester Research, November 2011 RESPOND FASTER Source: Motorola Mobility, 2011 30% © 2012 Motorola Mobility, Inc. Jan-2012 10
  • 11. BENEFITS Productivity Control Cost • Email, Calendar, • Full Device • Lower operating Contacts Encryption costs • Enterprise • GPS location • Potential for applications • Remote wipe BYOD • Work longer • Many device • Potential for (20%) management cellular and data • Respond Faster solutions (e.g. stipend vs. 100% (30%) 3LM) pay • Web Browsing © 2012 Motorola Mobility, Inc. Jan-2012 11
  • 12. 70% BENEFITS 73% CIO’s improved 70% Consumers already employee productivity as a using mobile devices as result of their investments primary device in mobile applications. © 2012 Motorola Mobility, Inc. Jan-2012 12
  • 13. CHALLENGES Motorola Mobility © 2012 Motorola Mobility, Inc. 13 © 2011 Motorola Mobility, Inc. XX-Month-2011 Jan-2012 13
  • 14. CHANGING EXPECTATIONS Full VPN Internal Access Many Apps Upgrades 1 & Design App Phone Email Contacts Calls • Corporate vs. Employee Liable © 2012 Motorola Mobility, Inc. Jan-2012 14
  • 15. DIFFERENT OPERATING SYSTEMS Predicted Smartphone Platform Market Share Source: Gartner, October 2011 60% 50% 40% Android iOS 30% Symbian 20% RIM Windows 10% 0% 2011 2012 2013 2014 2015 © 2012 Motorola Mobility, Inc. Jan-2012 15
  • 16. USER SEGMENTATION Data Data Authors Data Analyst Consumers • Document • Document • Advanced data Presentation creation analysis • Document • Document editing • Desktop reviewing • Collaboration Publishing • Alert response • Presentation Authors © 2012 Motorola Mobility, Inc. Jan-2012 16
  • 17. BROWSER COMPATABILITY Client vs. Web Apps (industry) 20% Web Web Client Compatibility Web 80% IE 6 IE 8 Firefox Chrome Safari © 2012 Motorola Mobility, Inc. Jan-2012 17
  • 18. MOBILE • Private Markets APPLICATIONS • Security KEY CHALLENGES • Updates • Forms factors • OS versions Motorola Mobility Internal © 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 18
  • 19. MOBILE SECURITY STARTED IN 1587: MARY QUEEN OF SCOTS © 2012 Motorola Mobility, Inc. Jan-2012 19
  • 20. THE “UNBEATABLE” SECURITY APPROACH © 2012 Motorola Mobility, Inc. Jan-2012 20
  • 21. MOBILE • SECURITY IS COMPUTING EVOLUTIONARY MANAGING • LAPTOP VS. SECURITY MOBILE • MISCONCEPTIONS Motorola Mobility Internal © 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 21
  • 22. SOLUTIONS SECURITY ENTERPRISE APPS VIRTUALIZATION Motorola Mobility © 2012 Motorola Mobility, Inc. 22 © 2011 Motorola Mobility, Inc. XX-Month-2011 Jan-2012 22
  • 23. DEVICE SECURITY • BASICS: PIN LOCK, REMOTE WIPE • ENCRYPTION, GPS LOCATION • APPLICATION MARKETS • LAYERS Motorola Mobility Internal © 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 23
  • 24. COMMON PASSCODES: 1234 5683 1 IN 7 0000 0852 2580 2222 1111 1212 5555 1998 Source: Most Common iPhonePasscodes, Daniel Amitay, June 2011 Motorola Mobility Internal © 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 24
  • 25. 3LM: ANDROID DEVICE MANAGEMENT © 2012 Motorola Mobility, Inc. Jan-2012 25
  • 26. ENTERPRISE APP OPTIONS • Cross platform coverage HTML5 • Device-like API’s & rich graphics • Easiest distribution& updates • Deep hardware integration Native App • Support for latest hardware (vs. HTML5) • Best user experience • Reuse existing web resources Hybrid • Customize user experience (HTML5 / Native App) • Distribute through app markets • Cross platform coverage (e.g. PhoneGap or Titanium) Cross- • Mobile app device features platform • Creates platform-specific wrapper © 2012 Motorola Mobility, Inc. Jan-2012 26
  • 27. HTML 5 WHY IS IT IMPORTANT TO IT? Motorola Mobility Internal © 2012 Motorola Mobility, Inc. 27 Jan-2012 27
  • 28. SAMPLE APPLICATIONS Productivity and Application Management Diagnostics Marketing and Convenience and Compliance Business MMI Market AppSpy CATV Tool Mobile Webtrends MMI Market Widget MSquare MMI Conf for Xoom Emoción MMI QBook Juegos Movistar Música Imagenio Móvil Chat Movistar Webmoney © 2012 Motorola Mobility, Inc. Jan-2012 28
  • 29. FREE PRIVATE ENTERPRISE MARKET Internal Market for App Distribution Description: Internally Recommended developed apps commercial apps Internal Corporate Android market for distribution of internally developed apps and recommended android market apps. Benefit: Secured access for controlled distribution of apps to internal users. © 2012 Motorola Mobility, Inc. Jan-2012 29
  • 30. APP VALIDATOR © 2012 Motorola Mobility, Inc. Jan-2012 30
  • 31. VIRTUAL PC • Vendor • Storage KEY CONSIDERATIONS • License Costs • Connectivity • Desktop vs. App • Static vs. Dynamic Motorola Mobility Internal © 2012 Motorola Mobility, Inc. © 2011 Motorola Mobility, Inc. Jan-2012 31
  • 32. © 2011 Motorola Mobility, Inc. Inc. © 2012 Motorola Mobility, Jan-2012 32