The document provides results from a 2010 Flash games market survey conducted by Mochi Media. Some key findings include: - Android was the platform with the most developer interest. The Flash gaming industry is growing internationally leading to new markets and talent pools. - Developers are monetizing through multiple channels, and 1 out of 4 developers still use AS2 for development. 63% of publisher sites get less than 200k unique visitors per month. - Flash game developers and publishers are transitioning from part-time to full-time work. The industry is becoming more experienced with over 75% under 35 years old. Top countries are shifting with more parity internationally. - Nearly 60% of developers now work

1. 2010 FLASH GAMES MARKET SURVEY RESULTS
FEBRUARY 1, 2011

2. OVERVIEW
ABOUT MOCHI MEDIA
! Mochi Media is the world’s largest browser-based games network, with more than 140
million monthly active users and 15,000 games on nearly 40,000 publisher websites.
! Mochi Media’s game development products and services enable developers to track,
distribute, and monetize their games across the web
! Mochi Media is headquartered in downtown San Francisco and is a wholly-owned
subsidiary of Shanda Games Limited (NASDAQ: GAME)
SURVEY PARTNERS
! Adobe
! FlashGameLicense.Com
1393 TOTAL SURVEY RESPONSES
2

3. HIGHLIGHTS
! ANDROID IS THE PLATFORM WITH THE MOST DEVELOPER
INTEREST
! FLASH GAMING INDUSTRY GROWING IN POPULARITY
INTERNATIONALLY, LEADING TO NEW MARKETS AND TALENT
POOLS
! DEVELOPERS ARE MONETIZING THROUGH MULTIPLE CHANNELS
! 1 OUT OF 4 DEVELOPERS STILL USE AS2
! 63% OF PUBLISHER SITES GET LESS THAN 200K UNIQUE VISITORS
PER MONTH
Source: Flash Games Market Survey 7/2010
3

4. YEAR OVER YEAR HIGHLIGHTS
! ANDROID IS THE “HOT” PLATFORM
! FLASH GAME DEVELOPERS & PUBLISHERS TRANSITIONING FROM
PART-TIME TO FULL-TIME
! DEVELOPERS GENERALLY MORE OPEN TO OTHER PLATFORMS
! INCREASE IN PUBLISHERS WORKING IN SMALL TEAMS (UP 24%)
! SPONSORSHIPS HAVE BECOME THE CLEAR #1 REVENUE SOURCE
FOR DEVELOPERS
Source: Flash Games Market Survey 7/2010
4

5. DEVELOPER, PUBLISHER, OR DEV-PUB?
RESPONDENTS IDENTIFIED AS EITHER A DEVELOPER, PUBLISHER, OR BOTH
4%
21%
Developer
and
Publisher
Developer
Publisher
75%
vs.
2009:
Numbers
are
roughly
the
same,
no
"other"
opCon
in
the
2010
survey
which
had
a
3%
share
last
year-­‐
the
numbers
suggest
that
the
"others”
from
2009
idenCfied
as
"Developer
&
Publisher"
this
year.
Source: Flash Games Market Survey 7/2010
5

6. DEVELOPER AND PUBLISHER LINES BLUR
THERE IS OVERLAP BETWEEN DEVELOPERS AND PUBLISHERS
Developer Dev-Pub
75% 21%
Source: Flash Games Market Survey 7/2010
6

7. FLASH GAMES INDUSTRY IS STILL MALE
3%
Females
Males
97%
Source: Flash Games Market Survey 7/2010
7

8. OVER 75% OF THE INDUSTRY IS UNDER 35 YRS. OLD
WHICH AGE GROUP DO YOU FALL INTO?
45%
43%
40%
35%
35%
30%
vs.
2009:
Notable
changes:
2-­‐17
age
25%
range
(-­‐16%),
20%
25-­‐34
age
range
(+14%)
15%
12%
10%
9%
5%
1%
0%
0%
2-­‐17
18-­‐24
25-­‐34
35-­‐44
45-­‐55
55+
Source: Flash Games Market Survey 7/2010
8

9. TOP COUNTRIES ARE SHIFTING
WHAT COUNTRY DO YOU LIVE IN?
TOP 10 COUNTRIES (% CHANGE FROM 2009)
! U.S. 19% (-15%)
! U.K. 8% (-6%)
! Russian Federation 6% (+2%) vs.
2009:
Some
movement
here,
as
well
as
new
entrants
into
the
"top
spots".
The
U.S.
is
sCll
! Canada 5% (-3%) the
top
country
for
the
industry,
but
we
are
seeing
more
parity
and
internaConalizaCon
in
! Ukraine 4% (+2%) the
Flash
gaming
space.
New
entrants
into
the
top
10
include:
India
and
Poland.
! India 4% (+3%)
! Brazil 3% (+1%)
! Australia 3% (-1%)
! Indonesia 3% (+1%) Source: Flash Games Market Survey 7/2010
! Poland 3% (+2%)
9

10. DEVELOPER RESPONSES
Developers, including Developers & Publishers
10

11. DEVELOPERS TRANSITIONING TO FULL-TIME
DO YOU CREATE FLASH GAMES FULL-TIME?
40%
No
Yes
60%
vs.
2009:
PosiCve
growth
for
developers
going
from
part-­‐Cme
to
full-­‐Cme
Flash
games
developers
(+10%)
Source: Flash Games Market Survey 7/2010
11

12. INDUSTRY IS GETTING MORE EXPERIENCED
HOW LONG HAVE YOU BEEN CREATING FLASH GAMES?
12%
25%
Devs
Devs
&
Both
Only
Pubs
Less
than
1
year
Less
than
1yr
27%
19%
25%
1-­‐2
years
1-­‐2
yrs
36%
32%
35%
27%
2-­‐5
years
2-­‐5
yrs
26%
32%
27%
5+
yrs
11%
17%
12%
5+
years
35%
vs.
2009:
Decreased
in
the
“Less
than
1
yr.”
category
(-­‐5%),
increases
in
the
1-­‐2
yrs
(+3%)
and
2-­‐5
yrs
(+2%)
categories.
Source: Flash Games Market Survey 7/2010
12

13. NEARLY 1 OUT OF 4 DEVS STILL USE AS2
FOR FLASH DEVELOPMENT YOU USE
AS3/Flex
Devs
Devs
&
Both
Only
Pubs
AS3/Flex
14%
15%
14%
AS3/Air
AS3/Air
6%
9%
7%
AS3
52%
47%
51%
AS3
AS2
23%
24%
23%
Other
5%
6%
5%
AS2
* FlashDevelop and hAxe
lead "Other" category
Other
0%
10%
20%
30%
40%
50%
60%
vs.
2009:
No
data
available.
Source: Flash Games Market Survey 7/2010
13

14. DEVELOPER PORTFOLIOS ARE GROWING
HOW MANY TOTAL PUBLISHED FLASH GAMES HAVE YOU CREATED?
Devs
Devs
&
Both
35%
Only
Pubs
1-­‐2
games
34%
19%
31%
30%
3-­‐5
games
29%
25%
28%
25%
6-­‐10
17%
14%
16%
games
20%
11-­‐20
8%
19%
11%
games
15%
21+
games
5%
17%
8%
N/A
7%
7%
7%
10%
5%
vs. 2009: Positive movement 0%
in the 6-10 and 11-20
1-­‐2
3-­‐5
6-­‐10
11-­‐20
21+
N/A
categories, with a cumulative
change of +5%. The “N/A- games
games
games
games
games
Never created a Flash game”
category decreased (-4%).
Source: Flash Games Market Survey 7/2010 14

15. GAME PLAYS HOLDING STEADY
HOW MANY GAME PLAYS ON AVERAGE DO YOUR GAMES TYPICALLY GET IN THEIR LIFETIME?
35%
Devs
Devs
&
Both
Only
Pubs
30%
0-­‐200k
32%
23%
30%
200k-­‐500k
13%
18%
14%
25%
500k-­‐1M
12%
17%
13%
1M-­‐5M
14%
14%
14%
20%
5M-­‐10M
2%
7%
3%
15%
10M+
3%
5%
3%
N/A
24%
17%
23%
10%
5%
vs. 2009: There is movement 0%
towards more game plays,
0
-­‐
200k
-­‐
500k
-­‐
1M
-­‐
5M
-­‐
10M
+
N/A
with the 0-200k category
decreasing (-2%) and the 200k
500k
1M
5M
10M
500k-1M category increasing
(+3%).
Source: Flash Games Market Survey 7/2010 15

16. DEVS CONTINUE TO PREFER WORKING ALONE
WHAT SIZE TEAM DO YOU TYPICALLY WORK WITH TO CREATE GAMES?
2%
1%
1%
Myself
(single
Devs
Devs
&
Both
developer)
Only
Pubs
11%
Myself
59%
49%
57%
Indie
CollaboraCons
Indie
29%
28%
29%
collaboraCons
(2-­‐5
member
Small
9%
17%
11%
independent
team)
company
Small
company
Medium
1%
6%
2%
29%
57%
(2-­‐10
member
company
professional
team)
Large
1%
0%
1%
company
Medium
company
(11-­‐50
member
professional
team)
vs. 2009: Very little change- slight increase in small
companies (+2%) and Large companies (+1%)
Source: Flash Games Market Survey 7/2010
16

17. CODING & GAME DESIGN ARE CORE STRENGTHS
WHAT ASPECT IN GAME CREATION DO YOU FEEL STRONG IN? SELECT ALL THAT APPLY.
Other
Devs
Devs
&
Both
Only
Pubs
Game
Design
Game
Design
31%
28%
31%
Business
Side
Business
Side
9%
16%
9%
Game
Music
6%
7%
6%
Game
Music
Coding
38%
31%
38%
Game
Art
15%
17%
15%
Coding
Game
Art
0%
10%
20%
30%
40%
vs.
2009:
No
notable
An interesting trend here is that devs and dev-pubs differences.
seem to have an even trade-off between “Coding”
and “Business Side”.
Source: Flash Games Market Survey 7/2010 17

18. 75% OF GAMES ARE MADE IN LESS THAN 3 MOS.
HOW LONG DOES IT TAKE YOU TO CREATE A FLASH GAME?
60%
Devs
Devs
&
Both
Only
Pubs
Less
than
a
25%
31%
26%
50%
month
1-­‐3
months
54%
50%
49%
40%
4-­‐6
months
14%
16%
15%
7-­‐12
months
2%
2%
2%
30%
12+
months
2%
1%
1%
20%
10%
vs.
2009:
No
notable
differences.
0%
Less
than
1-­‐3
4-­‐6
7-­‐12
12+
a
month
months
months
months
months
Source: Flash Games Market Survey 7/2010
18

19. INTEREST IN ANDROID IS EXTREMELY HIGH
WHAT GAMING PLATFORMS DO YOU DEVELOP ON?
120%
Yes,
I
currently
100%
develop
on
this
80%
pladorm
60%
40%
No,
and
do
not
plan
to
20%
in
next
year
0%
vs.
2009:
Android
has
overtaken
iOS
as
the
No,
but
plan
to
in
“hot”
pladorm,
though
next
year
iOS
conCnues
to
be
an
extremely
aeracCve
pladorm
for
developers.
In
general,
Flash
devs
appear
to
have
a
much
greater
interest
in
Downloadable
expanding
to
other
iOS
Flash
Non-­‐Flash
PC
Games
Console
HTML5
Android
Other
Mobile
pladorms
this
year,
Yes,
I
currently
parCcularly
mobile
develop
on
pladorms.
Much
less
this
pladorm
12% 99% 9% 19% 6% 5% 10% 6% interest
in
Console,
and
No,
and
do
more
current
not
plan
to
in
development
on
next
year
46%
1%
69%
58%
74%
74%
38%
73%
Downloadable
PC
Games.
No,
but
plan
to
in
next
year
42%
1%
22%
24%
20%
21%
51%
20%
19
Source: Flash Games Market Survey 7/2010

20. SPONSORSHIPS & ADS DRIVE REVENUE
HOW DO YOU MAKE MONEY FROM FLASH GAMES? SELECT ALL THAT APPLY
Devs
Devs
&
Both
N/A
-­‐
don't
make
money
Only
Pubs
N/A
19%
2%
11%
Sponsorships
53%
16%
36%
Sponsorships
Micro-­‐ 8%
8%
8%
transacCons
Micro-­‐transacCons
Licensing
39%
14%
28%
Custom
Game
26%
11%
19%
Development
Licensing
Ads
on
Site
22%
22%
22%
Ads
in
Game
59%
27%
45%
Custom
game
development
vs.
2009:
A
Notable
difference
here
is
Ads
on
website
that
custom
game
development,
sponsorships,
and
licensing
had
big
Ads
in
game
increases
(cumulaCve
+37%).
0%
10%
20%
30%
40%
50%
Source: Flash Games Market Survey 7/2010 20

21. MONTHLY INCOME SHOWS POSITIVE GROWTH
HOW MUCH MONEY DO YOU MAKE EACH MONTH FROM DEVELOPING GAMES?
60%
Devs
Devs
&
Both
Only
Pubs
$0-­‐$500
50%
40%
48%
50%
$501-­‐$1,000
12%
13%
12%
$1,001-­‐ 19%
22%
20%
40%
$5,000
$5,001-­‐ 3%
5%
3%
$10,000
30%
$10,000-­‐ 1%
4%
2%
$25,000
$25,000+
1%
1%
1%
20%
Do
Not
Wish
20%
14%
19%
To
Disclose
10%
vs.
2009:
The
$1,001-­‐$5,000
0%
category
increased
by
8%,
while
$0
to
$501
-­‐
$1,001
-­‐
$5,001
-­‐
$10,000
-­‐
$25,000
N/A
-­‐
Do
the
$0-­‐$500
category
decreased
$500
USD
1,000
$5,000
$10,000
$25,000
and
up
not
wish
by
6%
overall.
per
USD
per
USD
per
USD
per
USD
per
per
to
month
month
month
month
month
month
disclose
Source: Flash Games Market Survey 7/2010 21

22. SPONSORSHIP REVENUES HOLDING STEADY
DO YOU MAKE MONEY BY SELLING YOUR GAME TO SPONSORS? IF SO, WHAT
IS YOUR AVERAGE PRICE?
PRICE PER SPONSORSHIP DEAL
! Devs: avg. $1,550 based on 280 responses
! Dev-pubs avg. $2,238.25 based on 68 responses
TOP 5 AMOUNTS:
! $2,000 vs.
2009:
The
dev
average
! $1,000 decreased
(-­‐$400),
dev-­‐
pubs
are
almost
idenCcal
! $1,500 (+$9).
! $3,000
! $500
Source: Flash Games Market Survey 7/2010 22

23. LICENSE AGREEMENTS VARY, MOST UNDER $500
DO YOU MAKE MONEY BY SELLING LICENSES? IF SO, WHAT IS YOUR AVERAGE PRICE?
PRICE PER LICENSE AGREEMENT
! Devs: avg. $542 based on 203 responses
! Dev-pubs: avg. $1,183 based on 70
responses
TOP 5 AMOUNTS:
! $500 vs.
2009:
Average
license
price
for
devs
! $200 decreased
(-­‐$277),
but
it
has
increased
for
dev-­‐
! $100 pubs
(+$257).
! $300
! $400
Source: Flash Games Market Survey 7/2010 23

24. TOP 3 REVENUE SOURCES
WHAT ARE YOUR TOP 3 WAYS OF MAKING MONEY FROM GAME DEVELOPMENT, RANKED BY
50%
REVENUE EACH MONTH?
40%
30%
20%
10%
#1
Revenue
Source
0%
#2
Revenue
Source
#3
Revenue
Source
Ads
on
Custom
game
Micro-­‐
vs.
2009:
Sponsorships
are
Ads
in
game website development Licensing transacGons Sponsorships
now
the
clear
#1
revenue
#1
Revenue
source
for
developers
(#2
Source
21%
5%
20%
6%
2%
46%
last
year).
Ads
in
game
are
#2
Revenue
now
#2,
Ced
with
Source
32%
12%
6%
32%
3%
15%
licensing.
#3
Revenue
Source
43%
14%
7%
24%
2%
10%
24
Source: Flash Games Market Survey 7/2010

25. DEVS TURN TO GOOGLE, FORUMS & BLOGS FOR INFO
WHERE DO YOU GO WHEN YOU NEED TO GET INFORMATION ON FLASH GAME
DEVELOPMENT? (CHOOSE ALL THAT APPLY)
Devs
Devs
&
Both
Only
Pubs
Other
Other
2%
2%
2%
YouTube
3%
5%
3%
YouTube
Online
6%
7%
6%
PublicaCons
Online
PublicaCons
“Google
It”
26%
25%
26%
Portal
Sites
7%
8%
7%
"Google
It"
Adobe
11%
12%
11%
Portal
Sites
Blogs
19%
20%
20%
Forums
25%
23%
24%
Adobe
Blogs
vs.
2009:
Cannot
compare-­‐
phrasing
of
quesCon
and
Forums
opCons
have
changed.
0%
5%
10%
15%
20%
25%
30%
25
Source: Flash Games Market Survey 7/2010

26. PUBLISHER RESPONSES
Publishers, including Developers & Publishers
26

27. MORE PUBLISHERS CREATE SITES FULL-TIME
DO YOU CREATE FLASH GAME WEBSITES FULL-TIME?
Pubs
Only
Devs
&
Pubs
Both
Yes
55%
46%
48%
No
45%
54%
52%
48%
Yes
52%
No
vs.
2009:
Notable
increase
in
the
%
of
people
creaCng
sites
full-­‐Cme
(+19%).
Source: Flash Games Market Survey 7/2010
27

28. PUBLISHERS ARE MATURING
HOW LONG HAVE YOU BEEN CREATING FLASH GAME WEBSITES?
Pubs
Only
Devs
&
Pubs
Both
14%
Less
than
1
23%
40%
37%
year
1-­‐2
years
40%
26%
29%
37%
Less
than
1
year
2-­‐5
years
20%
21%
21%
1-­‐2
years
5+
years
18%
13%
14%
21%
2-­‐5
years
5+
years
vs.
2009:
Notable
increase
in
Pubs
Only
demo
for
“5+
years”
category,
but
small
sample
size
so
could
be
29%
explained
by
gelng
different
pubs
to
respond
to
the
survey
in
2010.
Source: Flash Games Market Survey 7/2010 28

29. DEV-PUBS GETTING MORE PROLIFIC
HOW MANY FLASH GAMING WEBSITES DO YOU OWN?
80%
Pubs
Devs
&
Both
Only
Pubs
70%
1-­‐2
sites
70%
73%
72%
3-­‐5
sites
15%
13%
13%
60%
6-­‐10
sites
5%
2%
3%
50%
11-­‐20
sites
8%
1%
3%
21+
sites
0%
3%
3%
40%
N/A
3%
7%
6%
30%
20%
vs.
2009:
Publishers
own
more
sites
than
a
year
ago.
The
1-­‐2
sites
10%
category
decreased
(-­‐20%),
and
all
other
categories
increased.
The
0%
3-­‐5
category
is
most
notable,
1-­‐2
sites
3-­‐5
sites
6-­‐10
11-­‐20
21+
N/A
increasing
+
9%.
AddiConally,
Dev-­‐
pubs
are
gelng
much
more
sites
sites
sites
prolific
(in
2009
100%
owned
1-­‐2
sites).
Source: Flash Games Market Survey 7/2010
29

30. FEW SITES ARE OPTIMIZED FOR MOBILE DEVICES
ARE YOUR SITES OPTIMIZED FOR MOBILE?
13%
Pubs
Only
Devs
&
Pubs
Both
Yes
28%
9%
13%
Yes
No
73%
91%
87%
No
vs.
2009:
No
data
available.
87%
Source: Flash Games Market Survey 7/2010 30

31. MONTHLY UNIQUE VISITORS = LONG TAIL
HOW MANY UNIQUE VISITORS VISIT YOUR SITE(S) EACH MONTH?
Other
Pubs
Devs
&
Both
Only
Pubs
N/A
-­‐
I'm
not
sure
or
prefer
N/A
5%
12%
11%
not
to
disclose
10M+
2%
1%
1%
10
million
or
more
5M-­‐10M
2%
1%
2%
1M-­‐5M
5%
5%
5%
5
million
to
10
million
500k-­‐1M
12%
5%
6%
200k-­‐500k
24%
8%
12%
1
million
-­‐
5
million
0-­‐200k
46%
67%
63%
500k
-­‐
1
million
200k
-­‐
500k
vs.
2009:
Very
similar
numbers,
with
the
vast
0
to
200k
majority
of
sites
not
breaking
the
200k
monthly
uniques
mark.
0%
10%
20%
30%
40%
50%
60%
70%
Source: Flash Games Market Survey 7/2010
31

32. SOME PUBS ARE STARTING TO WORK IN TEAMS
DO YOU MANAGE YOUR WEBSITE BY YOURSELF, OR WITH A TEAM?
Pubs
Devs
&
Both
1%
2%
Only
Pubs
Myself
65%
67%
65%
Myself
5%
Small
team
33%
27%
28%
Medium
team
3%
5%
5%
Small
team
(2-­‐5)
Large
team
3%
1%
1%
28%
Medium
team
(6-­‐50)
vs.
2009:
Notable
increase
in
the
65%
Large
team
(50+)
“Small
team”
category
(+24%),
and
a
small
increase
in
“Medium
team”
(+4%)
Other
Source: Flash Games Market Survey 7/2010
32

33. ADS LEAD REVENUE STREAMS, VIRTUAL GOODS RISING
HOW DO YOU MAKE MONEY FROM YOUR FLASH GAMING WEBSITE? SELECT ALL THAT APPLY
Pubs
Devs
&
Both
Only
Pubs
N/A
Ads
on
66%
70%
69%
website
Downloadable
20%
9%
11%
games
Physical
goods
Virtual
goods
7%
8%
8%
Physical
goods
2%
5%
4%
Virtual
goods
N/A
4%
8%
7%
vs.
2009:
Publishers
are
Downloadable
games
sCll
very
reliant
on
website
ads,
but
are
diversifying
into
Ads
on
website
downloadable
games
and
virtual
goods.
0%
20%
40%
60%
80%
Source: Flash Games Market Survey 7/2010
33

34. 60% OF PUBLISHERS MAKE LESS THAN $500/MO.
HOW MUCH MONEY DO YOU MAKE EACH MONTH FROM YOUR GAMING WEBSITES?
Pubs
Devs
&
Both
N/A
Only
Pubs
$0-­‐$500
51%
62%
60%
$501-­‐$1,000
5%
7%
7%
$25,000
+
$1,001-­‐$5,000
7%
8%
8%
$10,000
-­‐
$25,000
USD
$5,001-­‐ 5%
4%
4%
$10,000
$10,000-­‐ 5%
1%
3%
$5,001
-­‐
$10,000
USD
$25,000
$25,000+
5%
1%
2%
$1,001
-­‐
$5,000
USD
N/A
17%
16%
16%
$501
-­‐
1,000
USD
vs.
2009:
Only
notable
change:
the
$0-­‐$500
$0
to
$500
USD
category
decreased
(-­‐7%).
0%
10%
20%
30%
40%
50%
60%
70%
Source: Flash Games Market Survey 7/2010
34

35. ADS & DOWNLOADABLE GAMES DRIVING REVENUE
WHAT ARE YOUR TOP 3 WAYS OF MAKING MONEY FROM GAME DEVELOPMENT?
90%
80%
70%
#1
Revenue
Source
60%
#2
Revenue
Source
50%
40%
#3
Revenue
Source
30%
Ads
on
Downloadable
Virtual
Physical
20%
Column1
website
games
goods
goods
N/A
#1
Revenue
10%
Source
84% 3% 4% 1% 8%
0%
#2
Revenue
Source
10% 33% 18% 6% 33%
#3
Revenue
Source
5% 5% 14% 12% 64%
vs
2009:
Virtual
goods
have
overtaken
physical
goods
as
a
revenue
source
for
publishers.
Source: Flash Games Market Survey 7/2010
35

36. PAID ADS AND BANNERS DRIVE TRAFFIC
HOW DO YOU GET TRAFFIC TO YOUR WEBSITE? SELECT ALL THAT APPLY.
Pubs
Devs
&
Both
Only
Pubs
Paid
ads
37%
17%
21%
(Google,
Adwords)
Banner
traffic
18%
11%
13%
9%
Paid
adverCsements
Link
exchange
29%
19%
21%
21%
Create
your
6%
43%
37%
Banner
Traffic
own
games
Exchange
Network
Sponsor
games
10%
9%
9%
Link
Exchange
37%
13%
vs.
2009:
Publishers
are
Create
your
own
less
reliant
on
creaCng
games
their
own
games
to
drive
Sponsor
games
21%
traffic.
Source: Flash Games Market Survey 7/2010
36

37. ONLY 1 IN 4 PUBLISHERS SPONSOR GAMES
DO YOU USE SPONSORSHIPS? IF SO, WHAT WOULD YOU ESTIMATE IS THE AVERAGE
AMOUNT THAT YOU PAY TO SPONSOR A GAME?
HOW MANY PER MONTH? 24%
! Pubs: avg. #: 6, but most common is 2-3 based on Yes
11 responses No
76%
! Dev-pubs avg. #: .77/mo., but most common is 1/
mo. based on 24 responses
HOW MUCH DO YOU PAY?
vs.
2009:
Number
of
! Pubs: avg. price is $1,500, based on 9 responses games
sponsored
is
lower
(avg.
in
2009
was
10.9),
! Dev-pubs: avg. price is $1,100, based on 15 but
price
is
higher
(from
responses $1,395
for
pubs
and
$393
for
dev-­‐pubs).
Source: Flash Games Market Survey 7/2010 37

38. FEW PUBLISHERS LICENSE GAMES
DO YOU LICENSE AD-FREE OR LOGO-FREE VERSIONS OF GAMES FOR YOUR SITE?
IF SO, WHAT IS AN AVERAGE AMOUNT THAT YOU PAY FOR EACH LICENSE?
HOW MUCH DO YOU PAY?
8%
! Pubs: avg. price is $258, based on
9 responses
Yes
! Dev-pubs: avg. price is $386,
based on 15 responses
No
Pubs
Only
Devs
&
Both
Pubs
Yes
8%
7%
8%
No
92%
93%
92%
92%
vs.
2009:
No
data
available.
Source: Flash Games Market Survey 7/2010
38

39. WHERE DO YOU GET YOUR INFORMATION?
WHERE DO YOU GO WHEN YOU NEED TO GET INFORMATION ON FLASH
GAMES? (CHOOSE ALL THAT APPLY)?*
YouTube
Online
PublicaCons
"Google
It"
Other
Publishing
Sites
Blogs
Forums
0%
5%
10%
15%
20%
25%
30%
* Publishers only, dev-pubs covered in Developers section
vs.
2009:
Cannot
compare-­‐
phrasing
of
quesCon
and
Source: Flash Games Market Survey 7/2010 opCons
have
changed.
39

40. CONTACT INFO
CONTACT INFO:
COREY LEWIS OR ALY BRADY
LAUNCHSQUAD
(415)625-8555
MOCHIMEDIA@LAUNCHSQUAD.COM
40

41. FIN
41