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Rowan Intro to Advertising BIG Lecture No. 1
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Strategic Counselor; Rowan University-Associate Professor, Ret.
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Introduction to Advertising at Rowan (N.J.) University. Covers history,
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Rowan Intro to Advertising BIG Lecture No. 1
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Clutter
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Locking Power –
Nike ®
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Locking Power
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Locking Power -
Strategy
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Advertising is Synergy
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Defining Modern Advertising
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Federal Trade Commission
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Advertising is Synergy
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Key Concepts of
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