Attitude Measurement

Attitude Measurement Matt Hendrickson Sopsy 640: Attitudes Dr. White August 31, 2006

Attitude Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factor Analysis Primer From Whitley (2002) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Factor Analysis cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thurstone (1928) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thurstone ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thurstone example In Whitley (2002) p. 364

Likert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Likert vs. Likert-Type ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Likert Scaling In Shaughnessy, Zechmeister, & Zechmeister (2003) p. 150

Likert example In Whitley (2002) p. 362

Guttman ,[object Object],[object Object],[object Object],[object Object],[object Object]

Guttman example In Whitley (2002) p. 365

Semantic Differential ,[object Object],[object Object],[object Object],[object Object],[object Object]

Semantic Differential example In Feldman (2001) p. 337

Likert, SD, & Guttman examples In Feldman (2001) p. 337

References: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Attitude Measurement

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Attitude Measurement