Mirror Review - Best Business Magazine presents The 10 Next-Gen Networking Solution Providers 2019, consisting of successful CEO stories.

1. Innovating Wireless Technologies
How Finest Wireless Technologies Are
Changing The Communication For Better
Brand Promotion
Tech Labelling And How It Is Useful
In Setting Apart The Brand
Amar R Kotha
Managing Director
www.mirrorreview.com
October 2019
Innovation In Next Gen Networking Services

4. EDITOR’S LETTER
Industries have witnessed 2019 as a transformative year because of the ever-
evolving change in technologies has forced them to undergo a transformation. Due
to the improvements in centralized management tools and Machine Intelligence,
networking solutions are becoming more effective and efficient. The network
operators are preparing systems to dramatically support greater device density and
data amount, which might benefit the business with new analytics about their
infrastructure use from the network itself.
The networking field is rapidly changing. However, today’s companies are
struggling to sustain their transformation pace as compared to the rapidity of new
capabilities of technologies that are being introduced. The biggest challenge that
businesses face is deciding which technologies to invest in and what technologies to
adapt.
In our latest magazine issue of “The 10 Next-Gen Networking Solution
Providers, 2019”, we have listed the emerging solution providers who are
contributing to improve the network efficiency all the way up to business models.
On our magazine cover, we have featured Datacipher, a company that understands
that a dynamic network, which provides secure and seamless connectivity, is the
backbone of every great application. “Quality is our obligation and we ensure
assured delivery commitment,” says Amar Kotha, Managing Director of Datacipher.
Furthermore, from the expert’s desk, we have CXO articles on “This Movement
Needs A RIGHT Protection” and “Best Practices for Creating Compelling
Conversational Experiences for Your Customers on WhatsApp”.
Also, you will find some engaging articles penned by our creative team on trending
topics in the ‘Innovating Wireless Technologies’ and ‘Brand Promotion’ sections.
The IT industry is constantly evolving, introducing new products and features that
are released faster than ever. These new capabilities anticipate making networks
into even more vital assets that businesses will leverage in ways, which we have not
yet begun to realize.
Vidya Joshi
Editorial Coordinator
Networking Solutions Transforming Businesses

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Advertising : Maria Smith

6. 26
Digital nGenuity:
Providing Strategic, Operational and
Proactive Technology Management
Services
Paessler AG:
Equipping Corporations With Powerful
Unified Monitoring Solutions
Lavelle Networks:
Accelerating Networks For The
Digital Economy
Mushroom Networks:
Providing High-Performance Autopilot
Networks To Enterprises
18
20
32

7. 10
Empowering Enterprises With The Future
Networking Solutions
Datacipher
COVERSTORY
CONTENTSPAGE

8. 36
Tech Labelling And How It
Is Useful In Setting Apart
The Brand
3822
How Finest Wireless
Technologies Are Changing
The Communication For
Better
This Movement Needs A RIGHT
Protection
Best Practices for Creating Compelling
Conversational Experiences for Your
Customers on WhatsApp
Arun Gandhi, Sunil Kotagiri | Seceon Aby Varghese | UIB Holdings Pte. Ltd.'s
Articles
Insights Segment
Innovating Wireless
Technologies
Brand Promotion
28

10. Empowering Enterprises With The Future
Networking Solutions
Cover Story

11. Amar R Kotha
Managing Director

12. We
support
100% assured
migration,
upgrade, and
new network
integration.
Owing to rapidly changing
technologies, enterprises too
need to undergo a continuous
transformation. New capabilities of
technologies are being introduced on a
faster scale and today's businesses are
struggling to keep up with this pace.
Adapting to entirely new technologies,
deciding how to invest in technologies
and utilizing new applications are
among the biggest challenges and
inevitable for enterprises in order to
compete on a global stage. One
common necessity for adapting
new technologies
is—Connectivity. To
successfully leverage new
practices, advanced
networking
capabilities become
obligatory too.
This, however,
need not to be
concerned by
enterprises,
all thanks to . Datacipher isDatacipher
the company that understands that the
backbone of every great application is a
dynamic network that provides secure
and seamless connectivity.
One-Stop-Shop for the Networking
Solutions
To survive in the competitive industry,
it is important for business leaders to
make flawless transitions to maintain
their status as efficient, fully upgraded
and dynamic enterprises. In order to
achieve this, Datacipher and its team
strive to provide the tools and technical
assistance required. With expertise in
assessment, planning, design,
implementation, and support, the
company utilizes a systematic approach
to transform innovative technologies. It
ensures that the client's network
delivers optimal performance coupled
with security and reliability.
It is a one-stop-shop for the
customers—from selling the hardware,
software solutions, to implementing,
supporting, and empowering the
customers.
Ÿ System Integration Services
Datacipher believes in making
complex network
implementations as a simple
task. Our network evangelists
makes it possible, who are
only motivated by
complex network
integrations.
Enterprises leverage
on Datacipher's
vast experience
for a seamless
migrations and new network
integrations.
Ÿ Procurement Services
Datacipher is reseller partner for
leading infrastructure and security
solutions vendors and implements
the solutions for creating a
foundation for high-performance
business. It advises on how to
design and integrate new
networking solutions, provides
proof of concept labs and assist the
customers on procurement of
leading networking solutions
providers.
Ÿ Cloud Security Services
The Datacipher team provides cloud
security services with access to
expert technical resources to keep
the network protected at all times.
The company has partnered with top
network security vendors providing
high-performance security with
advanced, integrated threat
intelligence and deliver solutions to
its customers on the industry's most
scalable and resilient platforms.
Ÿ Support Services
The Datacipher support services
team provides seamless support for
customers with multiple services
and are available for 24x7x365
assistance. It provides enterprises
with access to expert technical
resources trained and certified by
top networking vendors.
Ÿ Enablement Services
Datacipher offers both sales training
and technical training services
aligned with many top IT and
Networking vendors providing
training to their channel partners
Cover Story

13. Quality is
our obligation,
and we ensure
assured
delivery
commitment.
with various options to enable and
maintain the partner ecosystem.
Datacipher is also an Elite partner for
Juniper Networks, which is a
testimonial for the technical capability
in implementing Juniper Networks
products. In addition, another
competitive advantage amongst the
others is that it is an authorized
education partner for Juniper Networks,
Aruba, Fortinet, Checkpoint,
ECCouncil, which allows the company
to deep dive into and be exposed to
excellent networking and security
products much earlier than other
competitors.
Providing the Finest Work Culture
for the Employees
Amar R Kotha, the Managing
Director, believes that the work culture
is important to deliver the best
performance for the clients. In order to
achieve this, the employees are fully
entrusted and equal responsibility is
obliged to reduce the stress on
employees. The employees are
encouraged and are always provided
with an opportunity to become future
leaders. These team members are given
flexible working options, as they are
given the liberty to work from
anywhere, there is no typical daily
attendance tracking system in the office.
There is very minimal weekly, monthly
reporting on business activity thus
reducing the pressure on employees,
however, they encourage open
communication and feedback on
various issues.
Amar believes that mentoring is always
an ongoing process; the team of
engineers continuously work on hands-
Satisfaction
Award' and
a multiple
times with
the “APAC
Platinum partner
of the year Award”
Words of Wisdom
from the Leader
With the abundance of
experience in the field, Amar
has been the pioneer in the
networking sector. By sharing his
experience with the novel
companies, he advises,
“Companies are by all means more
focussed in achieving the top line,
bottom lines. Instead, every company
should focus on quality, assured service
delivery—that will ensure customer
trust in our services eventually leads to
healthy revenues and profits.”
on labs to excel
themselves.
Datacipher
provides the team
members with all the
documentation, lab
resources for testing the
solutions, and upgrading the
knowledge. This unique
mentorship and continues
learning has helped the company
to elevate in the path of promoting
success.
Highly Skilled Individuals Delivering
the Best Results
Amar proudly asserts, “We believe
ensuring quality service delivery is our
obligation, hence we fulfill the
commitments with 100% assured
delivery.”
So he believes that Datacipher's success
in networking services is due to the
result of his strong technical delivery
team of professionals. The skilled team
comprises of 50+ certified engineers
based in Hyderabad, Bangalore,
Mumbai, and other APAC locations.
This team is responsible for auditing,
implementing, and securing some of the
best ISPs and are involved in migrations
of top-class datacentres, securing the
topmost cloud solutions providers.
Datacipher engineers contribute to
mission-critical networking projects that
are related to some prestigious banks,
and stock exchanges.
By delivering the excellent outcomes,
the company has been successful in
maintaining the winning streak for
years. Juniper Networks have awarded
Datacipher with the prestigious
‘Worldwide Highest Customer

14. Our support services team
provides seamless support
for all our customers with
multiple options,
including 24x7x365 support.
Roadmap for Coming Years
Moving forward and overcoming all the milestones, Datacipher aims to be No. 1 trusted partner for the enterprises for
meeting the enterprise networking migrations, network security needs. The company has already expanded the footprints in
most of the metro cities of India and is focusing on expanding to Tier 2 cities in India.
Testimonials Ascertaining the Beneficial Services
Throughout the years, Datacipher has built a stellar reputation with many clients across the country by providing high value.
As the services are totally client-centric, positive clientele feedback is very important. The company has succeeded in
delivering the best solutions for their networking issues. Many clients have appreciated its services and solutions, which not
only motivates the workforce but also helps it create solutions that are more efficient.
CC Reddy, IT Systems & Operations
Manager, NRSC says, “Our users needed
greater granularity when accessing
different applications. Previous solutions
left us constrained by the technology, but
the Juniper solution and Datacipher
Expertise has allowed us to achieve our
goals successfully.”
“Data security is one of the main
concerns for most of our clients. Our
entire effort to migrate to Juniper
Networks from our existing network was
aimed at that. We are extremely happy
about the migration support received
from Datacipher in realizing our goal.”
-Nirmal Kumar, Technical Lead, CtrlS
“We are building technology, not for
today, but for the next five years to
come and even further out. We wanted
to be ahead of the market needs, and
together with Juniper and Datacipher,
we're able to deliver that path into the
future.” - Manoj TK, Vice President,
Value Labs

17. Company Name Company Info
Datacipher
Amar R Kotha
MD
Digital nGenuity
Joel D. Rafuse
Founder
ExteNet Systems
Jim Hyde
President & CEO
Lavelle Networks
Shyamal Kumar
Founder & CEO
Mobilitie
John Bollen
Chief Digital Officer
Mushroom Networks
Dr. Jay Cahit Akin
Co-founder & CEO
Paessler AG
Helmut Binder
CEO
Rajant Corporation
Robert J. Schena
Chairman, CEO & Co-founder
Silex Technology
Keith Sugawara
CEO & President
Tradesparq
Dean Yu
CEO
Datacipher is a system integrator, professional services and consulting
services powerhouse.
www.datacipher.com
Digital nGenuity offers a Full Managed Services package to clients.
www.ngenuity.ca
ExteNet Systems is a leading national provider of converged communications
infrastructure and services addressing outdoor, real estate, communities and
enterprise advanced connectivity needs.
www.extenetsystems.com
Lavelle Networks is one of the best SD WAN Vendor who offer customized
SD WAN Solutions for growing Enterprises.
www.lavellenetworks.com
Mobilite is a provider of complete wireless real estate solutions, we design,
build, manage, and maintain wireless and wireline infrastructure to deliver
optimal coverage in the most demanding and challenging environments.
www.mobilitie.com
Mushroom Networks, the next-gen networking company, is working on
revolutionizing how enterprise IT manages their networks.
www.mushroomnetworks.com
A leader in network monitoring, Paessler AG enables companies to monitor all
their systems, putting businesses ahead of IT problems instead of behind them.
www.paessler.com
The Rajant team envisioned a new, more robust mesh technology that would
allow these networks to be fully mobile and mobility-enabled, and operate
reliably in even the most demanding environments.
www.rajant.com
Silex Technology, Inc. has built its brand and business with a commitment to
technology innovation, reliable products, quality manufacturing and premier
customer support.
www.silextechnology.com
At Tradesparq, our mission is to drive trust and transparency in international
trade.
www.tradesparq.com

18. Digital nGenuity:
Providing Strategic, Operational and Proactive Technology
Management Services
The current generations of
networks are facing challenges
from new territory and modern
IT environments such as Internet of
Things (IoT) and software-defined
networking (SDN). The application of
these networks on traditional budgets
and increasing security concerns is
making it more difficult than before.
Adhering to these current challenges,
Digital nGenuity is providing a full
range of advanced
networking services.
Started with just two
employees and by
putting in hard work
and fair pricing, it has expanded to 18
staff with a solid and loyal client base.
Over the years, Digital nGenuity
expanded to purchase their own
building after it outgrew the rented
space. It has a proven track record of
supplying best of breed business
solutions. Currently located in
Dartmouth, Nova Scotia, it is one of the
leading providers of information
technology and managed
services in the Atlantic
region. It has established
strong relationships with
key manufacturers and
suppliers enabling it to
meet their client’s
diverse needs.
Throughout it
expansion, it has
maintained a steady growth of 30% a
year for most years. Digital nGenuity
provides a full range of experienced,
high caliber technical professionals.
Easy to Budget Services
Digital nGenuity offers a Full Managed
Services package to clients. It is an all-
inclusive monthly fee covering all the
services in one price that is reviewed on
a yearly basis. This allows companies to
easily budget and provides a consistent
cost throughout the year. Below are
some of the services offered by Digital
nGenuity
Ÿ Network Management Services
The company provides a complete
suite of network management
services including design and
implementation, managed services,
evergreen planning, virtualization,
WiFi access, hardware supply, and a
superior level of support.
Ÿ Cyber Security Services
Digital nGenuity offers threat & risk
assessment consulting, remediation
consulting, security awareness
training and testing, managed
security services and business
recovery and continuity planning.
Ÿ Cloud Solutions
Digital nGenuity offers a broad
portfolio of professional services
aim to ensuring clients successful
deployment, adoption, and
exploitation of cloud computing
technologies. It is in partnership
with Microsoft, IT Cloud,
Joel D. Rafuse
Founder
18

19. Solarwinds, and DATTO to provide
Antivirus and Spam solutions,
Microsoft Office365, and Cloud-based
Backup solutions.
Ÿ Consulting Services
Digital nGenuity provides a strong
team approach to all IT consulting
challenges. It has a great deal of
experience and expertise to offer
from the team and has forged strong
relationships with many companies
and personnel throughout North
America to be able to provide
complete business solutions to
clients through technology.
Journey of A Passion Seeker
Joel D. Rafuse, Founder of Digital
nGenuity has a studied for his Bachelor
of Commerce with a major in
computing science and minor in
accounting from Saint Mary’s
University. Exploring his interest in
computer science, he aced all the
computer courses and hung out in the
computer lab helping other students
with their computer programming
assignments. After working for many
odd jobs during a break from university
and with a renewed interest in
computers and networking, Joel went
back to Henson College and
successfully completed his Novell CNE
training for networking computers
together. He grew the networking
portion of his father’s business to the
point where in 2004 he started his own
company, Digital nGenuity. In the initial
days of the company, he worked with
his friend Ralph Davis, who was the
other technician in the company. They
were both doing what they loved and
soon the company’s reputation for good
work along with good value grew.
Approaching the Challenges with a
Strong Team
In order to sustain the growth, Joel had
to relinquish control and trust the
employees he hired to do the work in a
manner that met his standards.
Dependency on the founder of the
business is one of the major issues that
Joel had already conquered by trusting
his team members. Like many
entrepreneurs, he was very focused on
all aspects related to the company.
Digital nGenuity has a fantastic team
working behind the growth. The
experienced consulting and technical
management team provides the
knowledge, insight and expertise to
make a significant contribution in a
variety of business application areas. As
an innovative technology company, it is
constantly working with new and
emerging technologies as they become
of value to the clients. Digital nGenuity
has always approached challenges with
a strong team approach. It has a great
deal of experience and expertise to offer
clients and has forged strong
relationships with many companies.
Joel says, “This was difficult for me and
they didn’t always make the right call.
In the end, I simply found that small
course corrections allowed them to do
the hands-on while I worked on the
business rather than in the business.”
Word of Mouth Referrals
In an industry where maximizing profits
is one of the sole goals for many
companies, Digital nGenuity is
providing services at an affordable
price. Many companies charge as much
as they can and provide lesser services.
These companies may make money but
they lose clients and eventually go out
of business due to a bad reputation.
Over the years, Digital nGenuity has
developed a great reputation in the
industry and grew from word of mouth
referrals. Until few years ago it had no
sales or marketing team. Highlighting
his strategies Joel says, “Our strategy
has never been to grow fast, it was to
grow steadily and sustainably. We saw
many of our competition grow fast and
flame out just as rapidly.”
Continuing its Expansion for the
Future
In the past year, Digital nGenuity has
acquired several of their competitors
and plans on acquiring more in the
coming years. The acquisition will help
grow their knowledge base, skills and
knowledge of technologies and they will
continue to supply solutions and
technologies that will help their clients
to grow and reach their potential.
Digital nGenuity has been expanding its
service area from regional to provincial
to country wide. Digital nGenuity will
continue to research new technologies
and is focused on increasing the
expertise in the field of security as it is
an exploding market. The company will
continue to evolve their offerings and
become more efficient so that both, their
clients and their employees can prosper
and grow.
Digital nGenuity provides
comprehensive
strategic, operational
and proactive
technology management
services that allow you
and your team to do
what you do best: deliver
rst-rate service to your
customers
19

20. Lavelle Networks
Accelerating Networks For The Digital Economy
O
ver the last decade, the
primary focus of most of the
enterprises has been on data
center communication due to the size,
scale, and complexity of application
software increasing enormously.
However, the edge and access networks
were deprived of innovation,
performance or cost optimizations. The
enterprises neglect their access and edge
networks or besides were investing in
few technologies like MPLS or private
circuits. The biggest challenge faced by
enterprises presently is to have a fast,
safe, ubiquitous access networks. The
fast safe and ubiquitous access network
will improve the user experience
everywhere when they use applications
in the data center.
Overcoming these challenges, Lavelle
Networks is accelerating the network
for the digital economy. It is
endeavoring towards delivering the best
enterprise network experience for the
users, and not harness the performance
despite running on any device or
application, on any cloud. Lavelle
Networks solutions are client-centric
and the team is fiercely passionate about
delivering the best results to the users.
It All Started With A Coffee
Inspiration leads to innovation and after
reading the pioneering work at Google
B4, Shyamal Kumar, Founder and
CEO and Karthik Madhava,
Founder & VP, Business
Development, were drawn towards the
We want to
deliver the best
enterprise
network
experience for
every user, on
every device, for
any application,
on any cloud.
networking industry. Together they
drew up all sorts of topologies that
could be solved by moving intelligence
into the cloud. The team of founders
wanted to build a technology and a
product company with the unique
identity of Bangalore. This idea struck
them at a Coffee shop on the famed
Lavelle Road, an epitome of
Bangalore’s culture and heritage, hence
the name Lavelle Networks.
Lavelle Networks understands the
current generation of enterprise
problems and needs a fundamental
change in the thinking, and that
software-defined networking is at the
core of the next-generation network.
Today, it is the only company building a
world-class, tremendously scalable
software-defined network platform with
an established background in leading
SD-WAN class of edge networking.
Shyamal says, “We are solving the
biggest access problem for enterprises,
and we are solving it using the right
technology architecture which is future
proof.”
The ‘Network Guy’ of Lavelle
Networks
Shyamal Kumar, is known as the
‘network guy’ in Lavelle Networks due
to his data networking skills. In his
unparalleled journey, he has worked in
the data center, enterprise and service
provider networks. Shyamal has a key
role in bringing wireless broadband
platforms to the world. The ingenious
leader with his team brought SD-WAN
products to the market and catalyzed the
rapid adoption of it.
In his journey, Shyamal has been
fortunate enough to work with some of
the most exceptional leaders of the
software industry. He has been the part
of the hard paces start-ups with the
leaders and has learned that great work
is always a result of deep passion. His
deep passion for software has kept him
motivated throughout the journey of
building a company from scratch. After
all these years of experience in the field,
Shyamal still wishes that if he would
have started over, he would have
learned more ferociously in the initial
years. Shyamal believes that everybody
20

21. has limited time in their lives and must
experience everything one can. He ends
the statement by quoting, “When you
look back it’s never the things you did
that you have regrets about, it’s always
the things that you missed doing.”
Focusing On Policies and Not
Network Protocols
Lavelle Networks describes ScaleAOn
SD-WAN as its best-selling platform. It
comprises of features like software
scale, ability to handle the most
complex and diverse set of network
access interfaces. The highlight that sets
the company apart from others is that it
has a 360-degree focus on the policies
and not network protocols. These
features have helped Lavelle Networks
gain loyal clients that are happy with
the service and solutions.
These solutions have helped Ritesh
Mishra, AVP Max Life Insurance to
leverage hybrid WAN transport that
helped enhance the user experience, he
further asserts, “We have been extremely
happy with Lavelle Networks SD-WAN
solution. It has helped us in leveraging
hybrid WAN transport which resulted in
enhanced user experience in terms of
improved application accessibility
speed.”
Another happy client of SD-WAN
solution is Satyavrat Mishra, Head-
IT & Infrastructure, Aditya Birla
Fashion & Retail. He said, “I have my
stores connected on a Lavelle Networks
SD-WAN that has enabled me with deep
insight into my network and application
behavior in real-time with cloud-based
management.”
Work Culture Reflecting Company
Values
In an organization, an employee should
always make decisions as fast as
possible, and never be too hard on
people for making mistakes, but not
compromise on dissecting the mistakes.
Shyamal believes that promoting a
friendly culture is important for better
team performance.
According to Shyamal, the right culture
is important, and it is certainly the only
thing that would define the journey
from the beginning to the end. As over
the course of 30-40 years of work
career, most people forget the details
around milestones, but rarely forget the
good and bad experience throughout the
journey. He further explains, “We want
people to look back and say they were
glad they were part of Lavelle
Networks, during the time they were
with us. That cannot happen without the
right culture that in turn reflects the
company values.”
Future Aiming Towards Progress
With a mission to deliver, the best
network experience beyond every
node and accelerate networks for
enterprises of all sizes with next-
gen networking solutions to assist
the clients to optimize
digital transformation with secure, agile
and efficient cloud connectivity to win
the digital race.
Lavelle Networks believes that the
future is aiming towards progress,
within a span of few years the company
aims to expand the product portfolio to
cover the complete network access
market from wireless to security in the
enterprise space. Forth seeing the
industrial transformation, the team is
keenly ideating on the possibilities to
participate in the tremendous
opportunity that a 5G/IoT market would
provide.
Shyamal Kumar
Founder & CEO
21

22. Wireless communications are one of the better
domains of technology development of our
time. This progress is being driven by the shift
of what has been largely a medium for supporting voice
telephony into a medium for supporting other services. The
demand for new wireless capacity is growing at a quick
pace. In the present day, the wireless communication
system has become an important part of different types of
wireless communication devices, which permit the user to
communicate even from remote operated areas. There are
many devices used for wireless communication like
mobiles, Cordless telephones, GPS, Wi-Fi, satellite
television and wireless computer parts. Current wireless
phones include 3G and 4G networks, Bluetooth and Wi-Fi
technologies.
Let's see how the following emerging communication
technologies are going to make the communication systems
better and efficient to use.
5G Enables High-Speed Internet for Masses
The 5G cellular technology is upon us, we might see 5G get
adapted in major cities by the end of 2019 or at the
beginning of next year. The technology supposed to
compliment Wi-Fi as the speed of the internet is going to
improve by the introduction of 5G. The speed is not the
only thing that 5G is going to provide as its prices are going
to be economical. The evolution of 5G will help in setting
high-speed internet services for individuals and
organizations on the Internet of Things and low latency
applications.
Vehicle-to-Everything Wireless (V2X) Compulsory in
Future for All Vehicles
V2X wireless system will allow normal and autonomous
cars to communicate with each other and with the
infrastructure on the route. This new technology will help in
gathering and exchanging information related to safety,
navigation, and infotainment. With the development of self-
driven cars catching up the speed we might see V2X be
made compulsory in the future for all the vehicles. But, this
system needs hi-speed internet service to work.
Long Range Wireless Power to Replace Power Cables
The long-range wireless power someday in the future going
to replace the power cables from electronic appliances like
computers, mobiles, and gadgets used in the kitchen. But,
the initial wireless power systems were not that successful
in providing the experience that the users expected. The
information that is available combined with current
technology will help to redesign the communication system
that will fit into living spaces. Previously, the device needed
to be kept in a certain place, which is a slight improvement
on the cable charging devices.
Low Power Wide Area Networks Provide Long-range
Wireless Connectivity
Low Power Wide Area (LPWA) technology come up as a
phrase in 2013 not as a new technology standard, but rather
as a category of wireless technologies that are well suited to
the specific needs of machine-to-machine and IoT devices.
Most of IoT devices, especially those in cities and industrial
sectors, don't require the same speed and bandwidth of
consumer cellular devices. LPWA Network (LPWAN)
technologies enhance the business case for IoT solutions,
offering a cost and power-efficient wireless option that
leverages existing networks, global reach, and strong built-
in security.
Wireless Sensing Enforce Effective Communication
A Wireless Sensor Network (WSN) can be specified as a
network of devices that can communicate the information
gathered from a monitored field through wireless links. The
Innovating Wireless Technologies
22

23. data is moved forward through different nodes and with a gateway, the data is connected to other networks like wireless
Ethernet. WSN is a wireless network that includes base stations and numbers of nodes (wireless sensors). Networks are used
to monitor physical or environmental conditions like sound, pressure, temperature and co-operatively pass data through the
network to the main location.
Enhanced Wireless Location Tracking is Precise
Wireless communication systems are used to sense the locations of the
devices connected to them. The highly accurate tracking
system can precisely locate the device up to one meter.
The data generated from the device can be used in
different business areas like marketing,
channel management and the Internet of
Things.
Millimetre-Wave Wireless Provide
High Speed at Lower Frequency
The improvement in
technologies over the past
decade has allowed the
widespread use of millimeter-
wave to address the challenges
of lower frequency and high-
speed communications. The
evolution of network
technologies from 1G to 5G
has taken almost five decades
from 1G in the 1980s to 5G in
the 2020s. The possibility of
achieving data rates of up to 10
gigabits per second, where the data
rates are restricted to less than 1
gigabit per second in microwave
frequencies has increased. The
application of millimeter waves to
automotive radar solutions, high-speed point-
to-point communication, streaming high-
resolution videos, and carry large amounts of data.
23

24. Backscatter Networking Leveraging Existing RF Signal Resources
Backscatter communication technology has been introduced recently. It is becoming a go-to choice for self-sustainable
communication systems as an external power supply or a dedicated carrier emitter is not required. By using existing RF
signal resources, backscatter technology can support sustainable and independent communications and consequently open up
a whole new set of applications that facilitate Internet-of-Things.
Software-Defined Radio making it Assessable for All
Software-defined radio is an RF
communication system that incorporates a
significant amount of this software-based
signal-processing functionality. It is a
concept according to which RF
communication is achieved by using
software to perform signal-processing tasks
that are typically performed by hardware.
This communication system provides a
vehicle for carefully analyzing RF signals
and experimenting with modulation and
decoding techniques. It also makes custom
RF communication systems more
accessible to those who have limited
experience with RF design.
Wi-Fi 6 More Reliable with Speed
Wi-Fi 6 will ultimately enhance the
experience for all wireless users, from
office workers, who will find that their
devices communicate more securely and
quickly in crowded offices, to people
supporting constellations of IoT devices.
Customers will find that they can pack
more low-power devices into a space with
fewer access points.
Wireless communications globally are
something that people can expect as
technology advances. Wireless
communications have a lot of benefits and
can make the world a lot more efficient. It
does have concerns though as with every
other new advancement that is made in
today's world. The difficulties with security
regarding access to a person's personal
information or the negative impact that it
may seem to have on society are a few
things that are keeping back the progress
that wireless technology could be making.
24

26. Mushroom Networks:
Providing High-Performance Autopilot Networks To Enterprises
Today, the number of applications
that enterprises and IT
professionals need to manage
has drastically increased and diversified.
They are also significantly more
sophisticated and internet intensive as
compared to those that were used just a
few years ago. Today’s enterprises are
relying more and more heavily on cloud-
based delivery of applications, services
and data versus the traditional data
center providing these. As a result, these
changes have created various challenges
for the enterprise and IT professionals as
they struggle to manage and optimize the
performance, security, and scalability of
their networks.
Mushroom Networks, the next-gen
networking company, is working on
revolutionizing how enterprise IT
manages their networks. The company’s
goal is to “set networks on autopilot”,
which includes automating the enterprise
network edge in branch offices. In
addition to this, it also provides
simplified service delivery and
optimized performance for accessing
IaaS and SaaS platforms.
Mushroom Networks’ primary focus has
been to automate IP packet flows by
mapping the flow types onto appropriate
overlay tunnels, which are specifically
designed to optimize the performance
and reliability of those types of
application flows. For example, a large
datafile download application is more
concerned with bandwidth than latency,
so these sessions are dynamically steered
to an overlay tunnel optimized for
bandwidth, while a VoIP conference call,
which is critically dependent on low
latency, would be steered to another
tunnel optimized for latency.
Additionally, Mushroom Networks’
solutions offer unmatched flexibility and
agility to IT managers who can now
customize and optimize their networks
using a user-friendly GUI interface. This
allows larger organizations with more
complex needs to utilize the advanced
capabilities of the SD-WAN platform
quickly and easily to manage and
optimize their networks. Smaller
businesses with no dedicated IT
personnel and minimal explicit network
requirements can also easily take
advantage of Mushroom Networks’
innovative automation and optimization
of network resources.
Perfect Combination of Ease-Of-Use
and Enhanced Capabilities
In 2004, Dr. Jay Cahit Akin and his team
laid the foundation of Mushroom
Networks by inventing broadband
bonding technology. Their real-world
experience with last-mile SD-WAN is
unmatched in the industry, allowing
them to leverage their large client base in
order to optimize last-mile WAN
management. An example of this is the
company’s wireless LTE/4G SD-WAN
bonding solutions. Their devices are
capable of combining highly varying and
challenging cellular connections into a
single, high-reliability IP tunnel. This
allows for delivery of broadcast-quality
live video streaming from remote
locations using only cellular transport –
a capability unmatched in the industry.
Its leading SD-WAN technology is a
perfect combination of ease-of-use and
enhanced capabilities. If the user prefers
the default settings utilizing cutting-edge
SD-WAN capabilities and built-in
firewall protection for the branch office,
the device is essentially “plug-and-play”
and installs with zero changes to the
users’ existing network.
Smart, Adaptive, and Blazingly Fast
Services
The network challenges faced by
enterprises are generally well understood
and there is a huge market for viable
solutions. Despite the intense
competition, Mushroom Networks’ has
risen to the top and their popular SD-
WAN solutions have become best
sellers. This includes their wired multi-
WAN devices for branch offices, as well
as their cellular bonding of multi-SIM
appliances. However, the key advantage
that their SD-WAN provides is their
sophisticated overlay tunnels’ ability to
automatically and dynamically adapt to
changes in network and traffic conditions
without human intervention.
Mushroom Networks’
devices adapt and
work around network
problems
automatically, without
human intervention,
giving you optimal
network performance
in all circumstances.
26

27. Ÿ Mushroom Networks Fits Your Size - One Office or
Thousands of Branches
With the help of the SD-WAN framework, service
providers can easily deploy and manage client WAN
services, while individual branch offices can easily
achieve previously unknown network performance and
reliability. With its application-centric overlay bonding
tunnels, one can unlock the power of self-healing
cognitive networking that solves network problems even
before they can be detected.
Ÿ Smart Networks That Learn
The overlay tunnels are smart enough to think for
themselves. They are constantly measuring vital network
statistics on all links such as bandwidth, latency, jitter,
and others. Application flows are routed to the
appropriate paths on a packet-by-packet basis ensuring
optimized network performance every time. The tunnels
measure, store and remember so you don’t have to, and
paths are automatically black-listed and white-listed per
flow, as appropriate.
The Most Admired CEO of Mushroom Networks
Dr. Jay Cahit Akin, (CEO and Co-founder), prior to co-
founding Mushroom Networks, was a venture partner at ITU
Ventures for 7 years. Initially, he worked in the marketing
consultancy sector and then went on to manage the Adaptive
Systems Laboratory within Qualcomm Institute. He has
dedicated two decades to researching the technical aspects
of communications and providing practical solutions,
including owning several patents and authoring many
publications.
Dr. Akin obtained his Ph.D. and Master’s Degree in
Electrical Engineering & Computer Science, as well as a
Master’s Degree in Applied Mathematics, from the
University of Michigan at Ann Arbor. He is a recipient of
the NATO Graduate Study Scholarship award and was a
national team member for the International Mathematics
Olympiad in 1993.
Today, he is the Co-founder and CEO of the industry-
leading SD-WAN company and was a recent nominee for
the Most Admired CEO award by San Diego Business
Journal. “Whoever says they have not made any mistakes is
not telling the truth. Having said that, my approach to
mistakes has been to look at them as experiences that were
needed to make me the person I am today,” said Dr. Akin
about his professional journey.
Outstanding Client Feedback
Dr. Akin believes that listening to client feedback is of
utmost importance in improving the market-product match
as well as ensuring complete customer satisfaction. This is
evidenced by the large number of enthusiastic customer
comments:
Ÿ “I was highly skeptical that this device would perform
where so many others have failed but this thing rocks!!”
- Jacques Robinson (Director, Progress Financials)
Ÿ “Since implementing [Mushroom Networks’] devices, our
emergency on-call technicians receive much fewer down-
time calls. This has been beneficial to not only our
employees but also to our fiscal budget,”
- Ryan Headrick, Information Technology Manager,
Albertina Kerr.
Networks on Autopilot
With an industry-leading vision to set all components of
network management on autopilot, Mushroom Networks is
marching steadily towards a successful future. In the coming
years, the company’s goal is that their SD-WAN appliances
will be so automated there will be no need for a complex (or
ANY) user interface.
Dr. Akin asserts, “Eventually, similarly to a self-driving car,
the driver (in this case the IT manager), can take his or her
hands off the steering wheel and work on other important
and high-level projects, instead of fighting daily fires and
working on mundane networking configuration.”
Dr. Jay Cahit Akin
CEO & Co-founder
27

28. get asked a lot of questions.
I’m a CTO. I expect people to ask me questions. Crazy,
geeky, technical questions, because they know I’ll answer
them without spin, bias, or agenda. Arguably the best part
of being an engineer is getting to understand how things
work.
How do you build a better bot?
By far the question I am asked most often right now is how
to create conversational experiences for customers.
Specifically, conversational experiences that directly
impact a business’ bottom line — decrease costs, increase
revenues, and equally importantly, delight customers. No
one just wants to “build a bot.” Everyone wants to build a
better bot, literally the best bot to help them to meet their
business’ specific needs and objectives.
Full disclosure: I work for Conversational AI and Cognitive
IoT platform company UIB (which is also a WhatsApp
Business solution partner) which means I build a lot of
bots.
Why is everyone suddenly bursting over bots?
“Conversational experiences” can be any type of bot,
chatbot, or virtual customer assistant (VCA). What they all
refer to is using a conversational interface (CUI or CUX) to
create a better way for your customers to talk directly to
your business.
Bots have become increasingly popular over the last two
years and companies’ interest in them is only increasing.
The short answer is that bots are incredibly cost-effective
and scalable. Bots can automate your customers’
conversations with your business in a way that both saves
you money and differentiates your business. But the real
silver bullet is that due to the inherent “intimacy” of
conversation, companies are discovering what their
customers want and need at a level of granularity (and in
real time!) that has never before been possible.
Here’s what I see in our industry right now:
Ÿ Beyond offering companies the ability to deliver
affordable intimacy on a global scale, the newest type of
cloud-based, subscription SaaS, “Bots-as-a-Service” or
BaaS, is fast, easy, and secure. I want to add a note here
about the industry squabbling you may have heard
between voice and texting/messaging advocates. Some
smart people were passionately positing that voice or
messaging was the future of conversational interfaces.
The answer was decided quickly. Customers want and
need both voice and messaging. Here’s why — when
people are by themselves in a quiet environment, they
choose voice. Likewise, when people are in crowded,
noisy environments, they choose messaging.
Ÿ While it’s easy to joke that certain companies don’t have
any customer service, there isn’t a company in business
that doesn’t need to provide customer service and
support. Human to machine (bot) communication
dramatically improves the quality, cost, and efficiency of
providing that customer service. Human call center
Insights Segment
I
28

29. Ÿ agents, no matter how large your budget and how many
people you have working your phones and chat screens,
cannot instantly respond to all customers’ inquiries in
their preferred languages.
Ÿ And finally, use cases for bots aren’t just about
answering customers’ Frequently Asked Questions
(FAQs). Smart bots are being used to generate leads,
close sales, train employees, report problems, generate
helpdesk tickets, book hotel rooms, purchase airline
tickets, and many other use cases. Where there’s a need
for customers to talk to your business, there’s a
conversational solution.
What language(s) should I use?
While there are always budget limitations, look at your
bot’s target user audience. What languages do they prefer to
speak? Are they comfortable with conversing in English? If
not, it’s well worth the one-time investment to add
additional languages so that all of your customers can easily
communicate in their preferred language.
What channel(s) should I use?
The answer is what you’d expect, use your customers’
preferred channels. That said, the choice of social media
platforms, messaging apps, smart speakers, virtual
assistants, and other communications channels can truly be
overwhelming. With over 2 billion users, the world’s most
popular communications channel is WhatsApp. Supporting
voice and text, WhatsApp is not only fast, secure, and
reliable, it provides support for rich media (e.g., images and
videos) and flawlessly handles multiple languages.
When you’re working with WhatsApp, remember that it
does not support graphical, menu-driven chat as Facebook
Messenger does. Users can say whatever they want, which
Aby Varghese is UIB Holdings
Pte. Ltd.'s (UIB's) Chief
Technology Officer. He's based
in India.
Aby's 20+ years of expertise in rapid
prototyping and lean development
methodologies have allowed him to explore
incorporating technologies such as machine learning, natural
language processing, and unified communications to unleash the
potential of the Internet of Things (IoT).
He spent his early years as a software engineer with the multi-billion-dollar
conglomerate KGISL Group, where he worked with Patni Computers for
Hitachi Consulting. Aby earned his Bachelor of Engineering in Electronics and
Communication from Bharathiar University. He is also an angel investor for
startups in India and founder of the Bangalore Node School. Aby can be
reached on aby.varghese@uib.ai.
About The Author
29

30. is why you should use a good NLP/AI engine and take the
time to train and test your bot so it meets your objectives
for it.
What NLP/AI engine should I use?
New mainstream and niche engines seem to be popping up
every day. Ask yourself whether an “all-purpose” or a niche
engine will work best for your specific use case. If, for
example, your bot is going to be used to support cancer
patients as they go through their treatments, an engine with
an extensive cancer-specific library will be your best
choice. Currently, the four most popular engines are IBM
Watson Google Dialog Flow Wit.ai Amazon Lex, , , and . If
you’re not building your bot yourself, check that your
provider can support the engine that you want to use. Watch
out that you don’t get locked in. With technology changing
quickly in a competitive market, look for a provider who
can use any engine to save you stress, time, and money
should you ever want to switch engines.
Know that when your users first start using your bot, they
will be curious and ask very simple questions. What you
will soon discover, however, is that they very quickly move
from “gently” testing your bot to directly and aggressively
challenging it. It’s human nature to try to “break the bot.”
While this is great for your testing, planning for this natural
shift in human behavior will help you to design the bot’s
NLP/AI layer to survive these “stress tests.”
How do I build my bot?
Congratulations! You’ve decided to build (or commission) a
bot, and you’ve selected your language(s), channel(s), and
NLP/AI engine. Now comes the fun part — actually
building your bot. Based on nine million users and
counting, this is my own personal checklist for how to
create a compelling conversational experience with your
bot:
Ÿ Create your conversations. What will people ask your
bot? And more importantly, how will the bot answer
their questions? If this is your first bot, remember that
your bot’s replies define the character of your business
just as a live call center agent’s responses do. Engage
your marketing team to define the bot’s personality
based on your company’s mission, values, and culture.
Ÿ Create and test your variants. Variants are the
different ways that your customers will ask the bot their
questions. You’ve likely heard the joke that AI isn’t very
smart but it can learn fast. This is 100% true. Involve
multiple people in generating your variants, ideally
matching the demo- and psychographics of your
targeted audience. For example, instead of asking 10
people to generate 30 variants each, it’s much better to
ask 30 people to generate 10 variants each. The greater
the diversity of the people you ask, the better your bot
will be able to answer your customers’ questions. Keep
in mind that while you’re able to add new variants at
any time but everyone wants to launch a bot that can
answer everyone’s questions no matter how they ask
them. When finished, be sure test all of your variants on
your NLP.
Ÿ Make your bot conversational. How do you do this?
Always ask the users for their feedback after each
conversation. A thorough beta test will really polish
your bot.
Ÿ Implement live agent handover (if needed).
Ÿ Actively track the conversations. For your bot’s first
week of life, invest the time to closely monitor ALL
conversations so that any problems can be immediately
addressed as they happen. Use people’s feedback, good
and bad, to constantly improve your NLP engine. Users
will give invaluable insights into what they expect from
your business. Make sure that this goes — directly and
unfiltered — to your top management. Remember that
this is the business model behind Amazon’s Alexa Voice
Service. Understanding your customers is key to
delivering the products and services they want and need.
I can’t wait to talk to your bot!
30

32. Paessler AG:
Equipping Corporations With Powerful
Unified Monitoring Solutions
The IT industry is constantly
evolving, with new products
and features being released
faster than ever. In the last few years, a
handful of pressuring issues have
affected the growth and reputation of
many companies. These issues revolve
around losing confidential data or
suffering software crashes, which often
result in a damaged reputation and the
sudden loss of customer trust. To tackle
this, many companies are looking for
solutions that are easy to apply,
affordable, and reliable.
As a leader in network monitoring,
Paessler AG enables companies to
monitor all their systems, putting
businesses ahead of IT problems
instead of behind them. Paessler’s core
product, PRTG, is a straightforward
monitoring platform that keeps
companies on top of their most
important technology. Today, it is a
“hidden champion” in the field of IT
infrastructure monitoring for any sized
network.
A Global Provider with Well-
founded Core Values
Established in 1997, Paessler AG is a
leading worldwide provider of network
monitoring software, offering IT and
network administrators with
comprehensive network monitoring
tools that are easy to use, easy to buy,
and easy to install and maintain. The
company’s mission is to empower IT
Our network
monitoring
solutions
provide peace
of mind,
condence, and
convenience at
a price you can
afford.
professionals to manage their
networks, ensuring maximum
productivity and 100% uptime. The
core values of Paessler AG reflect its
strong dedication to help customers
and solve their issues. These core
values include a committment to
excellence, customer focus, team
players and a consistent drive to
exceed expectations. Moreover, these
are the driving forces behind the
developed of .PRTG
PRTG: A Multipurpose Network
Monitoring Solution
Paessler AG understands the
challenges of complex IT
infrastructures and networks, therefore,
it is committed to 100% uptime.
Keeping clients’ requirements in mind,
it has developed an award-winning
powerful and easy-to-use solution:
PRTG. It is a network monitoring
solution that helps IT professionals
monitor their entire infrastructure
around the clock, which is suitable for
businesses of all sizes. With this,
clients can monitor everything in their
infrastructure including LANs, WANs,
servers, websites, applications and
much more. PRTG includes flexible
alerting, multiple user interfaces,
cluster failover solution, maps and
dashboards, distributed monitoring and
in-depth reporting.
Furthermore, the leading next-gen
networking solution provider has
recently launched PRTG PLUS, which
offers the proven capabilities of PRTG
in a new, more flexible subscription
license for large IT environments. “For
large environments (where customers
want architectural flexibility in a single
annual subscription license and access
to premium support), we just
announced the ,”PRTG PLUS license
says Paessler AG’s new CEO, Helmut
Binder.
A Veteran Leader Paving the Way
towards Success
Helmut Binder joined Paessler AG as
CEO in 2019. He uses his prior
expertise and knowledge to lead
32

33. Paessler AG towards its success and growth. He follows
the impressive legacies of Christian Twardawa and Dirk
Paessler, the first two CEOs. He completed his education
in Business Administration from The University of
Cologne and in Tokyo. The seasoned leader finished
various management assignments in the electronics and
telecommunications sector before he started working in the
IT industry for 15 years. He has spent the majority of his
career working in international markets. In the past decade,
Helmut worked with two privately-owned mid-sized
German companies. Before joining Paessler, he served as
the CEO of the IT services and software specialist
Materna, where he took over the CEO role from the two
founders. “I enjoy the individual culture and processes in
privately-owned companies because agile teams with the
freedom to innovate usually develop the best outcomes.
Paessler is a remarkable company and I’m looking
forward to actively shaping its further success,” says CEO
Helmut.
Clients’ Satisfied with PRTG
The glowing testimonials from clients showcase how
Paessler AG’s solutions are flexible, reliable and easy to
install. These solutions help them to monitor and manage
their systems with less effort. Because of its innovative
solutions, the company was named as Gartner Peer
Insights Customer’s Choice for IT Infrastructure
Monitoring Tools. This demonstrates that its customers
love PRTG. For example, Lydia Muzar, CLICKinto states,
“PRTG [is] cost-effective and provides more info than we
typically need. It’s also very attractive and visually
appealing. That’s actually very important for monitoring;
the aesthetics are just as important as what it is
capturing... The fact that [PRTG] is easy to navigate and
visually appealing [makes] it easy for IT to capitalize on
when they are doing their day-to-day work.”
Setting Goals to Offer Better Solutions
In the near future, Paessler AG is looking
forward for PRTG PLUS partners. They
have also pipelined many projects in
their ever-growing , a pathRoadmap
that helps their team continue
offering greater and greater
performance to all Paessler
customers.
Paessler AG CEO Helmut’s Valuable Advice
According to the CEO of Paessler AG, companies
encounter problems every day. These problems are unique
and different from each other and at the same time, they
may be similar. Therefore, Helmut advises companies to
never stop learning, growing, and remaining flexible to
new opportunities and tools. These characteristics
empower teams to remain relevant and continue innovating
in any industry.
Helmut Binder
CEO
33

36. C
loud adoption has been a as most businesses today (big or small) have one or more applications running in the“movement”
cloud. Gartner predicts that the will grow from $182.4B in 2018 to $331.2B inworldwide public cloud service market
2022, attaining a compound annual growth rate (CAGR) of 12.6%. The spending on Cloud System Infrastructure Services
(IaaS) and (PaaS) are predicted to grow in a year from 2018 to 2019 by 27.5% and 21.8%,Cloud Application Infrastructure Services
respectively. According to , Research VP at Gartner, “Cloud services are definitely shaking up the . At Gartner, weSid Nag industry
know of no vendor or service provider today whose business model offerings and revenue growth are not influenced by the
increasing adoption of in organizations. What we see now is only the beginning, though.”cloud-first strategies
In our opinion, the 3 key benefits of Cloud adoption are:
Ÿ Agility and Scalability: Scale resources on the fly to meet
the increased business demands
Ÿ Reliability: Better reliability with disaster recovery and
avoiding single point of failure
Ÿ Cost: Reduce infrastructure overheads and operational
costs
With the rapid increase in the adoption of cloud, one of the top
concerns that the organizations are deterred by is security for
addressing the unique and dynamic requirements for protecting
the cloud infrastructure. Cloud environments are highly
connected which “makes it easier” for traffic to bypass
traditional perimeter defenses. Security and compliance risks
involved in Cloud System Infrastructure Service
(Infrastructure-as-a-Service) as well as Cloud Applications
Service (Software-as-a-Service) threaten an organization's
ability to drive digital business. Most IT and security teams are
struggling with legacy security products that simply cannot
contend and align with the speed and efficiency that the cloud
provides. The legacy solutions don't understand the language
of today's cloud and web, and that frustrates both IT and users.
On top of it, deploying multiple different silo solutions that
caters on-premise and the cloud breeds several challenges
especially for the Cloud environment and services putting our
sensitive data at risk of loss and exposure.
As organizations worldwide are racing to realize the benefits of
private and public Cloud System Infrastructure and
Source: Gartner (April 2019)
Cloud Business Process Services
(BPaaS)
Cloud Application Infrastructure
Services (PaaS)
Cloud System Infrastructure
Services (IaaS)
Cloud Application Services (SaaS)
Cloud Management and Security
Services
Total Market
2018 2019 2020 2021 2022
45.8
15.6
80.0
10.5
30.5
182.4
49.3
19.0
94.8
12.2
38.9
214.3
61.1
31.8
143.7
17.9
76.6
331.2
53.1
23.0
110.5
14.1
49.1
249.8
57.0
27.5
126.7
16.0
61.9
289.1
RIGHT Protection
This Movement Needs A
Insights Segment
36

37. Arun Gandhi Seceonworks as the Director at leading
product management and marketing with responsibility for
driving strategic Go-To-Market initiatives, positioning,
customer use cases, and executive engagements with
customers & partners.
Sunil Kotagiri is a lifelong technologist, architect, and
hands-on executive and handled every role in the software
engineering lifecycle in Technology Company at some
point. As a Co-Founder of , Sunil oversees theSeceon
architecture, development, and delivery of Seceon's most
advanced comprehensive cybersecurity platform based on
cutting edge Big/Fast Data Architectures and Machine
Learning (ML) and Articial Intelligence (AI).
Applications, the basic security issues must be addressed. This
includes, tracking physical servers, virtual machines (VMs),
cloud instances, cloud applications and platforms as well as
risk associated with their security posture. Enterprises moving
to the cloud must also be able to discover, classify and monitor
devices, users and applications connected to cloud resources
and take into account new tools, personnel and training that
will be required for the cloud environments. As people become
increasingly mobile, collaborate more freely, and shift more of
their data to the cloud, enterprises need security that governs
use and protects data everywhere.
At , we believe that people and companies should beSeceon
able to collaborate without limits, working safely across the
cloud, web, devices and locations. To stay true to that vision,
we have created industry's most advanced comprehensive
Cybersecurity platform that will provide deepest visibility into
cloud and on-premise compute instances and applications so
that customers can make informed policy decisions to reduce
risk and improves efficiency of SOC teams. To learn more, go
to: https://www.seceon.com/use-cases/cloud-security/
About the Authors:
37

38. The first known label to mankind emerged in the
year 1700 in the form of handmade drawing on
th
small medical containers. During the 18 -century,
wineries put printed label on their bottles. These labels were
printed on a homemade paper by a wooden press and then
glued to the bottle of wine. After that, the labelling was
used in different types of product. In 1935, self-adhesive
label allowed this industry to grow rapidly. The first
intelligent label appeared in 1970s as the technology
evolved, it allowed use of electronic reading to put a large
amount of information on the labels. The time has brought
considerable change in the labelling sector. The market
research done by the shows that thelabels and labelling
label printing market was standing strong at 34.46 billion
USD until 2017. Labelling Market will grow at a rate of
2.8% per year. At this rate, it might reach 39.5 billion USD
by 2022.
Importance of labelling as a marketing tool
The packaging is a very important part as it is used to
identify a product and to differentiate one product from
another. The labelling enhances the appearance of the
product which is used for promoting. It also helps in
providing information about a product to a prospective
consumer. Companies use labelling as an extension to their
brand. The label contains pictures, logos of the company
which helps customer to recognise the brand. The products'
label delivers a specific message about the product to the
consumer. It explains the benefit of the product of the
competitors. The labelling has to follow certain rules and
guidelines to get final approval before it gets printed on the
packaging of the product. Companies have to abide by the
mandatory consumer product information standards under
the CCA, Food standards code if the company is involved
in the food industry. It is very important now a day as
labelling is quite significant in grabbing attention of the
customer. It encourages potential buyers to purchase the
product and it also provides all the information related to
consumer. These techniques can be used get the product
appeal more than the products from the same categories.
Next-gen labelling techniques used to bring change in
the industry
The packaging industry is continually moving towards
decreasing the weight of the product by using switching to
flexible plastic format. Though labels do not significantly
add to the weight of the product, still the manufacturers are
using smaller labels and thinner material to cut down the
weight. The improvement in material science has reduced
the volume and thickness of label materials, but it does not
compromise with the strength for handling and printing
processes. The use of recyclable material in packaging is
growing across the globe. The labels can affect the purity of
the plastic which can make it unrecyclable. The purity of
the recovered plastic granules will depend on how easily
the adhesive can be removed. The development of new
label adhesive has been introduced to make sure that the
molecular bond is dissolved, resulting in high purity
recyclable material. The demand for faster turnaround with
greater customisation is driving the label printing industry.
The big player in the industry are making heavy investment
in high tech management information system, that is
integrated with specialised inspection and colour
performance software and technology and fully automated
press and finishing line set up systems. The aim of this
investment is to establish abilities that will be automated
and streamlined workflow 24/7.
Brand Promotion
38

39. Thermal technology and its use in labelling
The thermal printing has a wide range of solutions for the
companies who want to improve their packaging. The
thermal printers are favoured due to their portability, speed,
and capability to create high quality, vibrant labels which
are sturdy and visually appealing. It is done by the
implementation of thermal imaging technologies, which is
available for different packaging solutions. The top-grade
thermal printers are made to produce high volume printing
in a rough environment. The strong equipment can print
content including barcodes, texts and imagery on labels and
tags at super-fast speeds round the clock. The printers can
label items, package, shipping and many more.
Labelling strategy and how to approach it
Developing a clear and focused labelling plan is an
important component of a branding strategy because labels
and packaging are usually the first things consumers notice.
Small businesses and start-ups tend to have fewer resources
at their disposal making it harder for their product to
compete with better-known brands. A well thought out label
development plan can put a business' limited resources to
better use and help their label manufacturer have a deeper
understanding of what is expected from them. Also, label
development can lessen the chances of waste or error
occurring during printing. Companies have to make through
plan about the labels that are going to get printed on the
container of the product. The mindfulness is necessary
about the essence of the product before designing the label.
It should bring out all the qualities of the product and put it
in front of customers in a visually attractive manner.
Labelling plays a significant role in the success of a
product, as market is full of commodities in the same
bracket that targets similar group of consumers. It is
important to look apart, cement products individuality and
bring out the persona which is different from the others.
The technologies and strategies are in place to bring the
necessary changes in the labelling industry. But it comes
down to the intent and the creativity of an organisation to
push the ides through innovative labelling on the product.
39

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