Millerfinchmedia.com Social Media Marketing, Advanced - EDGE Class KSU OCT 2016. ALL RIGHTS RESERVED - DO NOT COPY

ADVANCED SOCIAL MEDIA
MARKETING:
The Growing Importance of
Video, Mobile, and Advertising
www.MillerFinchMedia.com
info@millerfinchmedia.com
770-289-5681
© MillerFinchMedia.com 2016 All Rights Reserved

The Big Four Social Media Platforms are
Facebook, Twitter, Google+, and LinkedIn
PLUS
VIDEO PLATFORMS:
YouTube, Facebook Live, Instagram, Google
Live, Periscope, Snapchat

The Centerpiece of Your Marketing is
Your Website!
Must have Social Media Icons on Website:
Linked & Clickable
Open in New Window
All Your SM platforms
Cross-Promote
Must be HTTPS if Selling on Site
Use Images on All Blog Posts

HEADSHOT
LOGO: Square
HEADER
 BIO
HASHTAGS
PARTICIPATE CONSISTENTLY
POST WHEN AUDIENCE ACTIVE
MONITOR & REPLY
MIND THE 80/20 Rule!
SPACE POSTS OVER TIME
SHARE ONTO PERSONAL OCCASIONALLY
USE IMAGES & VIDEO
MIND YOUR MANNERS, SPELLING, AND GRAMMAR
EMAIL SIGNATURE ESSENTIAL
GROW YOUR NETWORKS
DON’T SPAM!
GIVE TO GET
Twitter: LINK SHORTENER. HANDLE & NAME DIFFERENT. Use 120 for RTs
SOCIAL MEDIA BASICS FOR ALL PLATFORMS:

DIGITAL ADVERTISING
• -- >> NO ADVERTISING, NO VISIBILITY. PAY TO PLAY.
ORGANIC REACH IS OVER.
•FACEBOOK ADS - BOOSTED OR POWER EDITOR: MOBILE
IS KEY, DESKTOP, AD PARTNERS
•INSTAGRAM ADS
•GOOGLE ADWORDS
•TWITTER ADS, TWITTER CARDS
•LINKEDIN ADVERTISING

FACEBOOK ADS
FACEBOOK BOOSTED POST

FACEBOOK AD – BOOSTED POST IN NEWSFEED

FACEBOOK ADS – AD MANAGER DASHBOARD

FACEBOOK ADS USING POWER EDITOR -
DEMOGRAPHICS

FACEBOOK ADS WITH POWER EDITOR - DEVICES

FACEBOOK ADS WITH POWER EDITOR - RESULTS

TWITTER ADS

TWITTER AD CARDS

GOOGLE ADWORDS

GOOGLE ADWORDS – ESSENTIAL TO MARKETING

GOOGLE ADWORDS – PHONE HELP IF $10 SPEND PER DAY

LINKEDIN ADVERTISING

LINKEDIN ADS ARE FOR COMPANY PAGES
MUST HAVE A LI COMPANY PAGE TO USE

LINKEDIN ADS FAQ HELP SECTION

WHY USE GOOGLE+?
•MOBILE SEARCH EMPHASIS FOR LOCAL–
Maps, Reviews, Directions, Call
•GOOGLE SEARCH – SEO!
•VERIFICATION IMPORTANT
•CREATE BUSINESS YOUTUBE TIED TO PAGE

TWEET – Your message in under 140 characters including handle
HANDLE – Your name preceeded by @. Use under 14 characters
REPLY – A message in response to a tweet
RETWEET – Tweeting another’s tweet
HEART – Like
MENTION – That person will be notified.
HASHTAGS – Ties the tweet to a topic. Twitter searchable by hashtags
SEARCH – Twitter can be searched by hashtags or without
CHATS – Twitter chats unite Twitter users around a specific topic,
hashtagged
DM – Direct Message from someone who follows you. Over 140
FOLLOWERS– Twitter accounts following you. They see your tweets.
FOLLOWING – Twitter accounts that you follow. You see their tweets.
TWITTER GLOSSARY

WHY USE TWITTER?
•BRAND AWARENESS, MARKETING
•NO PERMISSION NEEDED TO FOLLOW
•EASY SEARCH
•EASY TO GROW FOLLOWERS BY FOLLOWING
•CONVERSATIONAL
•COMMUNITY IN CHATS
•IMAGES IN STREAM
•VIDEO IN STREAM
•ANALYTICS & DEMOGRAPHICS
•ADVERTISING
•SCHEDULING
•BREAKING NEWS
•MOBILE APP

WHY USE PINTEREST?
PINTEREST IS A VISUAL PLATFORM WITH WOMEN AS PRIMARY
DEMOGRAPHIC.
•USEFUL ESPECIALLY FOR VISUALLY –BASED BUSINESSES
•PIN BOARDS – CREATE & FOLLOW, SHARE/REPIN
•PHOTOS, INFOGRAPHICS, IMAGES, VIDEO
•LINKS TO WEBSITES - ECOMMERCE
•COMMENTS, LIKES, REPINS
•SHARED BOARDS, SECRET BOARDS

SOCIAL MEDIA POSTING MANAGEMENT
Social Media Dashboards – For Scheduling, Following, seeing Mentions,
Comments, Retweets, Favoriting - NOT ALL SM PLATFORMS AVAILABLE
•HOOTSUITE – Free for a limited # of platforms, individual user. Connect
Pic Twitter to show pix in stream.
•TWEETDECK – Free. For Twitter only . Scheduling, etc. similar to HS
•IFTTT / BUFFER – Post schedulers and connected posts
•URL SHORTENERS – Built into dashboards(ow.ly). Also, bit.ly, tiny.url, etc.
•Other PAID social media dashboards available.
•PHONE APPS – Essential to stay on top of what is happening in your feeds
and for messages to you.
DO NOT CONNECT YOUR FACEBOOK POSTS TO GO TO TWITTER!

SOURCES FOR CONTENT TO POST
•FACEBOOK TRENDS/SHARES
•TWITTER & TWITTER TRENDS
•DIRECT WEBSITES
•FACEBOOK & FACEBOOK TRENDS
•YOUR WEBSITE
•YOUR BLOG
•NEIGHBORHOOD EVENTS
•LINKEDIN PULSE
•PINTEREST
•BLOGS YOU FOLLOW/RSS FEEDS
•NEWS SOURCES
•TRADE PUBLICATIONS
•SHARING FROM OTHERS’ POSTS

MOBILE SMARTPHONE APPS ESSENTIAL
FOR SOCIAL MEDIA MANAGEMENT
AND VIDEO PLATFORMS:

CREATING VIDEOS:
•COMPUTER WEBCAM
•SMARTPHONE CAMERA– Facebook Live, YouTube, Instagram,
Vine, Periscope, Google Live
•SMARTPHONE APPS:
•FACEBOOK LIVE - Use FB app, send to personal or biz FB
•PERISCOPE – Live. Save to Phone, Upload to YouTube. Short life
unless saved. Twitter login. Can Search and Watch w/o login.
•YOUTUBE CAPTURE – Shoot, add music, upload to Youtube
channel
•VINE – Shoot in app, edits, music. Can share upload to Twitter
•INSTAGRAM – Shoot in app, short videos. Can share to FB & TW
•YOUTUBE LIVE – ALSO DESKTOP. Ties & Uploads to YouTube
account. Private, Unlisted, Public. Can share screen. Solo or
group

VIDEO SHOOTING NOTES:
•BRIEF IS BEST – 3 mins MAX unless a webinar on YT
•CAMERA – Look at lens, NOT screen!
•LIGHTING – 3-Point lighting setup. Don’t shoot with
back to window unless lit from front too.
•SOUND – Must be clear and loud-ish. No Wind noise.
No Ambient noise. NO COPYRIGHTED MUSIC. Fabric
cuts echo. Use foam
•TOPIC – Don’t ramble! Write script/notes. ENERGY!
•APPEARANCE – Simple clothes, do Hair and Makeup
•EDIT – Cut long video into short pieces. Cut junk.
•DESCRIPTION/HASHTAGS – Add later and SEO it

GOOGLE HANGOUTS ON AIR, NOW YOUTUBE LIVE
•STARTS THRU YT CHANNEL INSTEAD OF GOOGLE +.
LIVESTREAMING TAB,EVENTS
•WEBCAM
•SOLO OR PARTICIPANTS
•“LOWER THIRD” INFO BANNER
•VIDEO OR CALL IN FOR PARTICIPANTS
•SHOW OTHER INFO – Powerpoints, screenshares
•SAVES DIRECTLY TO YOUTUBE CHANNEL – Setup
on YouTube first for Public, Unlisted, Private
•GREAT FOR WEBINARS, VLOGS
•HAS APPS/TOOLBOX
•SHAREABLE FROM YOUTUBE CHANNEL

GENERAL EXAMPLES OF PLATFORMS TO USE FOR:
RESTAURANTS: FB, TW, G+, Yelp, Instagram, Pinterest, Vine, Snapchat,
Foursquare, Urban Spoon
FASHION: FB, TW, Pinterest, Instagram, Snapchat, Vine, G+, YouTube, Blog
REAL ESTATE AGENTS: FB, TW, G+, Pinterest, Instagram, LI, YouTube, Blog
PROFESSIONAL SERVICES: LI, FB, TW, G+, Yelp, Pinterest, Houzz, YouTube,
Blog
BUSINESS TO BUSINESS (B2B): LI, FB, TW, G+, YouTube, Blog, Pinterest
BUSINESS TO CONSUMER (B2C): FB, TW, G+, Yelp, Pinterest, Vine,
Instagram, YouTube, Blog, Snapchat, Foursquare, Houzz

HOW OFTEN TO POST:
FACEBOOK: 2-4 times per DAY. Share also from pages you’ve liked.
TWITTER: 3- 15 times per DAY. Retweet others’ tweets too. Reply and thank. Add
Followers after vetting.
GOOGLE +: 1-3 times per DAY. Share others’ content too. Reply and thank. Circle
others after vetting.
LINKEDIN: 3-10 times per WEEK. Share, Like, Comment on others’ posts. Add
Personal Connections after vetting.
PINTEREST: 3-10 times per WEEK. Share, Like, Comment on others’ posts. Follow
others after vetting.
YOUTUBE: 1 -3 per WEEK. Reply to comments. Add CTA.
INSTAGRAM: 4-10 per WEEK. Reply, Follow, Like
MONITOR ALL PLATFORMS AT LEAST AS MUCH AS YOU POST!
THANK, COMMENT, AND RETWEET!

FINAL THOUGHTS ON MARKETING:
 YOUR FIRST YEAR MUST HAVE MARKETING MONEY OR THERE WON’T BE A
SECOND YEAR!
MARKETING IS A CONTINUOUS LONG-TERM PROCESS, IT IS NOT INSTANT RESULTS.
 SOCIAL MEDIA IS NOT FOR BROADCASTING, IT IS HUMAN, HELPFUL, AND SOCIAL.
And Mind Your Manners! Please and Thank You is essential!
 MARKETING CANNOT FIX WHAT IS WRONG WITH YOUR BUSINESS. IT IS NOT A
MAGIC BULLET. FIX YOUR BUSINESS BEFORE YOU MARKET IT.
 MARKETING TAKES TIME, EFFORT, AND MONEY!
 MARKETING IS AN ART AS WELL AS A SCIENCE.
 ESSENTIAL TO INTEGRATE YOUR ONLINE MARKETING WITH YOUR OFFLINE,
TRADITIONAL MARKETING.
 MARKETING IS MARKETING, WHETHER MARKETING A HOT DOG OR SOFTWARE.
 IF YOU’RE NOT MARKETING YOUR BUSINESS, YOUR BUSINESS IS DYING.

DIGITAL MARKETING, ADVERTISING,
INTEGRATED MARKETING, SOCIAL MEDIA MARKETING
www.MillerFinchMedia.com
Contact Us! Follow us on Social Media!
info@MillerFinchMedia.com
770-289-5681

Millerfinchmedia.com Social Media Marketing, Advanced - EDGE Class KSU OCT 2016. ALL RIGHTS RESERVED - DO NOT COPY

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