Tashas brand building
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The importance of building brands
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Tashas brand building
- 1. Listening to a guest speaker is a lot like going to a restaurant for a meal… You don’t know what you are going to get! It doesn’t matter how many good meals they have sent out before your meal! If they don’t add value to THIS visit, they have blown it! Whatever you finally get, will look nothing like the picture or the description in the menu! Michael Said brandStrategy
- 2. brandStrategy.co.za Building Brands! You only get one chance… Make it pay!
- 3. LET’S BUILD IT. Mike & The Mechanics Idon’t fix restaurants! I fix People! They fix their restaurants! The SINGLE biggest problem with restaurants is THE PEOPLE WHO OWN THEM! Michael Said brandStrategy brandStrategy.co.za
- 4. Twitter twitter.com/mike_said_what #Tashas Slide Share slideshare.com/mikesaidwhat Tashas brandStrategy.co.za
- 5. A VERY SAD STORY INDEED! The sorry state of the restaurant industryin South Africa! Restaurants Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now! brandStrategy.co.za
- 6. brandStrategy.co.za The Wave Help, It Feels Like I Am Drowning! The Reward! 7 Mistakes All Restaurants Make I Can Do Anything First Signs Of Trouble The Early Days The REAL Work Starts Into The DIP! An Idea! It’s Decision Time
- 7. brandStrategy.co.za The Seven Mistakes That All Small Restaurants Make “I am not very good at marketing” Going in without a business plan Doing things the wrong way round Thinking it’s all about you The worst number in the world Ingratitude Following the herd
- 9. M&B - Seeking Blue Water
- 10. Bring ‘em In, Bring ‘em Back! ALMOST Free Coffee (Never Say FREE Anything) BLOW Them Away (Everybody Understands Value) CONSISTENCY Is Key (Not Exceeding Expectations) Constant RENEWAL (Through Innovation) ALIGNING Ourselves (They Had The Money) BRING ‘EM BACK (Nothing costs more than an empty chair.)
- 11. brandStrategy.co.za What Make’s tashas Special? There are FOUR questions that every customer asks themselves…
- 12. brandStrategy.co.za Question 1 – Can I Afford This? Question 2 – Will This Work? Question 3 – How Will This Make Me Feel? Question 4 – How Will I Feel I When My Friends See Me There? 1 + 2 + 3 + 4 = Conversation Capital
- 13. T O P Trust Offer Products Or Services Perceived As An Expert O F Outstanding Visibility Familiarity M I N D Increases Referrals New Relationships Demand Higher Prices Makes You Credible If you are not going to be Top Of Mind..You might as well be nowhere!
- 15. brandStrategy.co.za “Anyone who does not make money selling food, should be locked up!” “Food Cost, the last controllable expense!” 38% 38%
- 16. brandStrategy.co.za “Owning a business without marketing is like winking at a girl in the dark…”“You know exactly what you are doing BUT nobody else does.”
- 17. brandStrategy.co.za “Your Moments Of Truth”“There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”
- 18. brandStrategy.co.za “Ask For Help!”“The best time to start doing things right was always last year, the second best timeis NOW!”
- 19. brandStrategy.co.za The Climb Yes You Can!
- 20. THANK YOU ALL. Wishing You Every Success Question Time brandStrategy.co.za
- 21. Twitter: mike_said_what Slideshare: slideshare.com/mikesaidwhat Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.za Call Me: 082 449 7367 Follow Me brandStrategy.co.za
- 22. brandStrategy.co.za Catch me… At Hostex At The NRA Show At The Franchise Expo