This document discusses nine "Star Social Values" that enable unstoppable performance against all odds. The values are: Personal Challenge, Adaptive Navigation, Full Expression, Emotional Control, Commitment to Health, Uncommon Purpose, Social Intimacy, Global Denizen, and Financial Wellbeing. For each value, the document provides a description and "mantra" to embody that value. It encourages the reader to evaluate themselves on a scale of 1-10 for each value, with a score of 9 needed to be considered a "Star".

1. Star Power
How To Be Unstoppable Through
The Nine Star Social Values
ENVIRONICS/LIPKIN

2. Someone who thrives on change
and instability; someone who grows
in direct proportion to the
challenges facing him; someone
who proves it can be done;
someone who is a model of what s
possible.
Star:

3. Star Social Value:
A force that drives us at our core. It
determines the way we feel, the way we
think, the way we interact with others and
ultimately what we become. It evolves
slowly over time or it can develop
suddenly in response to dramatic events.
It enables preeminent performance
against all odds.

4. ENVIRONICS
CANADA & U.S.A.
SOCIAL VALUES MONITOR
2012
• Conducted every four years in the United States and
Canada since 1992.
• Based on a sample of 1500 respondents aged 15+.
• Environics’ flagship syndicated research study.
• Self-complete methodology fielded in November 2012.

5. INDIVIDUALITY
AUTHORITY
Idealism &
Autonomy
Status &
Security
FULFILLMENT
SURVIVAL
Authenticity &
Responsibility
Exclusion
& Intensity
Authenticity & Responsibility:
Well-being, Harmony and Responsibility
Status & Security:
Obedience to Traditional Structures
and Norms
Idealism & Autonomy:
Exploration and Flexibility
Exclusion & Intensity:
Seeking Stimulus and Attention

6. INDIVIDUALITY
AUTHORITY
FULFILLMENT
SURVIVAL
Quadrant proportions, USA 2012
Exclusion & Intensity:
Seeking Stimulus and Attention
Status & Security:
Obedience to Traditional
Structures and Norms
Authenticity & Responsibility:
Well-being, Harmony and
Responsibility
Idealism & Autonomy:
Exploration and Flexibility
22% 29%
23% 26%

7. AUTHORITY
INDIVIDUALITY
SURVIVAL
FULFILLMENT
Confidence in Advertising 64
Penchant for Risk 68
Joy of Consumption 130
Saving on Principle 139
Personal Challenge 130
Obedience to Authority 138
Financial Security 55
Traditional Family 80
Emotional Control 138
Concern for Appearance 159
Global Consciousness 140
Spiritual Quest 224
Flexible Families 123
Skepticism of Advertising 174
Environics
Values change 2008-2012
Personal Expression 213
Aversion to Complexity 183
Adaptability to Complexity 79

8. Authority and Conformity
Individualism and Autonomy
Fulfillment
Survival
Females
Males

9. Gen X
Authority and Conformity
Individualism and Autonomy
Fulfillment
Survival
Pre-Boomers
GenY
Boomers

10. Post Grad
Authority and Conformity
Individualism and Autonomy
Fulfillment
Survival
HG or Less
Coll/Voc
Univ

11. Authority and Conformity
Individualism and Autonomy
Fulfillment
Survival
F - Separated/Divorced
M - Married/Common Law
M - Separated/Divorced
F - Married/
Common Law
M - Single (Never married)
M - Widower
F - Single (Never
married)
F - Widow
Separated/Divorced
Married/Common Law
Never Married

12. Authority and Conformity
Individualism and Autonomy
Fulfillment
Survival
$25K to $49K
<$25K
$150K+
$50K to $74K
$100K to $149K
$75K to $99K

13. Authority and Conformity
Individualism and Autonomy
Fulfillment
Survival
Northeast
West
South
Midwest

14. Are You a Star? Here s a simple test to
evaluate your personal evolution of the Star
Social Values. On a scale of 1-10 (1 = lowest,
10 = highest), rate your spontaneous
response to the following statements. It takes
9 to be a Star:

15. 1. I often do something just to prove to myself that I am able
to do it:
2. I see complexity and change as learning experiences and
sources of opportunity:
3. I am able to fully express my talent and personality to
others:
4. I am able to control my emotions so they enable me to
succeed in any situation:
5. I focus on eating, exercise and self-transformation to
create a healthy life:
6. I am searching for meaning and a higher purpose to my life
that transcends my day-to-day activities:
7. I like to be part of social networks and communities where
people are deeply connected:
8. I consider myself as much a citizen of the world as I am a
citizen of my own country:
9. I feel secure and confident that that my financial resources
enable me to live the life that s right for me:

16. Financial
Wellbeing
Personal
Challenge
Adaptive
Navigation
Full
Expression
Emotional
Control
Commitment
to Health
Uncommon
Purpose
Social
Intimacy
Global
Denizen
The Nine Star Social Values

17. Core resolve that once one sets
oneself a goal, one will achieve it;
continually setting oneself difficult
goals in order to grow; perception
of problems and predicaments as
offers to be embraced; blend of
optimism and appetite that keeps
one happy and hungry in equal
measure; belief that everything
leads to ultimate success.
Personal Challenge:
1

18. I m Ready. Bring It On.
The Personal Challenge Mantra:

19. My Personal Goals:
My Irresistible Offers:
Ultimate Success means:
Personal Challenge:

20. The capacity to adapt oneself
to life s uncertainties and
change; the desire to explore
complexity as a learning
experience and source of
opportunity; the understanding
that complexity is the
antithesis of neat and tidy; the
ability to focus on what counts
while seeing the bigger picture;
the ability to go fast and slow.
Adaptive Navigation:
2

21. Life s a magical
mystery and I m going
to solve it.
The Adaptive Navigation
Mantra:

22. Adaptive Navigation:
I Adapt By:
My Opportunities Are:
I Focus On:

23. Desire to fully develop and express one s talent
and personality; need to communicate authentically
and spontaneously with others; inspired performance
sustained by a passion
for the grind; reverse of
regret and procrastination;
appreciation that we re
all either amplifiers or
inhibitors of each
other s power.
Full Expression:
3

24. I declare my
interdependence. I m
all-in and I m playing
full out.
The Full Expression Mantra:

25. My Unique Talent Is:
My Powerful Message Is:
I Amplify Others Power By:
Full Expression:

26. Emotional Control:
4
Ability to choose one s emotions
constructively in the face of
chaos, crisis or uncertainty;
capacity to control one s feelings
through logic and reasoning in
extreme circumstances; achieved
through mindful practice and
self-evaluation; mental sharpness
to see what s pivotal in dire
situations and the emotional
toughness to act accordingly.

27. No-one and no-thing
can make me do what
shouldn t be done. I
choose my response. I
own my actions.
The Emotional Control Mantra:

28. My Emotions of Choice:
My Powerful Actions:
My Mindful Situations:
Emotional Control:

29. Commitment to Health:
5
Focus on diet, exercise and
self-transformation to create a
healthy life; direct function of
one s love of life and desire to
preserve it as long as possible;
prioritizing one s total
wellbeing over everything else;
appreciation of the ecosystem
that we all form with each
other.

30. Age is my friend. I am
an athlete. I can be
sharper, smarter,
stronger every day.
The Commitment to Health
Mantra:

31. I Create a Healthy Life By:
I Love My Life Because:
I Contribute To My
Ecosystem Through:
Commitment to Health:

32. Awareness of a higher
intelligence and an intense desire
to understand how it impacts
one s life; search for a higher
purpose that gives meaning to
one s day-to-day activities;
superior ability to cope with
adversity through empowering
interpretation; service to one s
fellow human beings.
Uncommon Purpose:
6

33. I am in touch with
my inner superhero. I
will play big because I
am part of something
bigger than me.
The Uncommon Purpose
Mantra:

34. I m here to:
Adversity Means:
I serve by:
Uncommon Purpose:

35. Desire to feel part of groups where people are close to
each other; need to build warm, deep friendships with
others; source of validation
and assurance in times of
change and instability; a
space to regroup and reflect
on one s thoughts through
the perspective of one s
confidantes; as vital to one s
wellbeing as anything that
one does with one s body.
Social Intimacy:
7

36. I can face the world
because of the people
who ve got my back. I
am the company I keep.
The Social Intimacy Mantra:

37. I Crave People Who:
I Build My Network
Through:
I Can Be Trusted To:
Social Intimacy:

38. Affinity with people all over the
world; strong interest in others
cultures and desire to sample
their lifestyle; being a citizen of
the world not just a citizen of
one s own country; a sense that
anything one does can impact
the world at large; an awareness
that anything that happens
anywhere impacts one s own life.
Global Denizen:
8
GLOBAL

39. I celebrate everyone
everywhere. I am a
champion of humanity.
The Global Denizen Mantra:

40. I Study:
I Experience:
I Contribute:
Global Denizen:

41. Feeling of being in control of one s
financial situation; mindset that
enables one to pursue one s dreams
without being constrained by financial
fears; an understanding that wealth is
generated by fully actualizing one s
talents; personal generosity; faith that
if one takes the right steps, and keeps
on walking, the rewards will follow.
Financial Wellbeing:
9

42. I have everything I
need to succeed. My
real wealth is within
me. I give to receive.
The Financial Wellbeing Mantra:

43. I Am Confident Because:
I Build My Wealth By:
My Next Steps Are:
Financial Wellbeing:

44. Financial
Wellbeing
Personal
Challenge
Adaptive
Navigation
Full
Expression
Emotional
Control
Commitment
to Health
Uncommon
Purpose
Social
Intimacy
Global
Denizen
The Nine Star Social Values

45. Take your moonshot.
There will never be a
better time than now.