Dael Wood, Marketing and Insights Director at Dentsu Aegis Network spoke at the Marketing Institute's CMO Summit on Wednesday 8th of November 2017.

1. Dentsu Aegis Media
Dael Wood
#miicmo17

2. 2
The Collaborator:
Overcoming turf wars to deliver
sustainable and inclusive growth

3. Why
Collaboration
has become
so important
for the CMO?
3

4. “There’s more and more to
know in the world, and you
can only have so much in
your head. So the share of
stuff you know as an
individual is declining in
any field.”
Benjamin Jones, Kellogg
School
4

5. Inside our
organisations at C-
level
5

6. Collaboration for the CMO
6

7. 7
Top Performers more
likely to resource projects
with cross-functional
teams business,
technology, marketing
and user experience.

8. With our agency
partners
8

9. 9
The greater the proportion of experts a
team had, the more likely it was to
disintegrate into non-productive conflict or
stalemate.

10. ‘Good Enough
is Not Enough’
Chiat Day
10

11. Our customers and
consumers
11

12. 12
An increasingly
connected,
competitive and
peer-to-peer
communications
context, building
collaboration
communication is
critical to success.

13. The CMO’s
inherent skills are
a natural strength
in this new
collaborative
world

14. Ingredients of
collaboration
14

15. Ingredients
that help build
better
collaboration
15
Shared
Vision
Defined
Value Chain
Openness &
Transparency
Ownership &
Accountability
Respect Communication

16. 16
Shared Vision

17. 17
Defined
Value Chain
Define and leverage team strengths
TALENT
KNOWLEDGE
SKILL

18. 18
Ownership
&
Accountability

19. 19
Openness &
Transparency

20. 20
Respect

21. Communication
21

22. The power of
collaboration
22

23. Thank you